Article Information

Journal: Business and Economics Research Journal

Title of Article: Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink

Author(s): Shakir Hafeez, SAF Hasnu

Volume: 1

Number: 3

Year: 1

Page: 35 – 44

ISSN: 1309-2448

Abstract

Customer satisfaction is a crucial element for the success of all businesses. One of the biggest challenges for a market is how to satisfy and retain the customers. The purpose of this study is to find the level of satisfaction and loyalty among the users of cellular phones. This study is based on Mobilink’s prepaid customers. The findings suggest that overall customer satisfaction and customer loyalty is comparatively low among the customers of Mobilink. The Customer loyalty in Pakistan’s mobile sector is relatively low because it is an emerging industry, new players are entering in this market and customers are more fascinated to try the new service providers. However it is expected that when the industry will be well established, the results will be more comparable to other studies.

Keywords: Customer satisfaction, Customer loyalty, Mobile telecommunication, Regression model, Drivers of customer satisfaction, Pakistan

JEL Classification: M30, M31

Article Information

Journal: Business and Economics Research Journal

Title of Article: Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers

Author(s): Ahasanul Haque, Sabbir Rahman, Mahbubur Rahman

Volume: 1

Number: 3

Year: 1

Page: 17 – 34

ISSN: 1309-2448

Abstract

The aim of this study is to find out what were the factors that may have played significant role to select the telecommunication service providers. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The survey instruments employed on Bangladeshi consumers included demographic background, price, service quality, product quality and availability and promotional offers for consumer perception. Thus the structural equation modeling approach was necessary in order to examine the variables. The data analysis was conducted using SPSS and AMOS (Analysis of Moment Structure) with the software package for windows. From the result it is revealed that paths are related to the casual processes significantly. Among all the significant variables, from our result, Price is the most important among our respondents followed by Service quality, product quality and promotion. Further research should be considered to gather more information regarding the service quality and customers’ satisfaction dimensions in context of the Bangladeshi mobile phone operators. It is hoped that the findings of this study may assist mobile phone industry in Bangladesh about their services and promotion of their services. However, the findings of this study may provide needed feedback and contribute to the improvement of players’ strategy and their marketing program.

Keywords: Mobile Telekom service provider, Consumer perception, Price, Service quality, Promotional offers for consumer perception

JEL Classification: M30, M31

Article Information

Journal: Business and Economics Research Journal

Title of Article: Discourses of Motherhood and Consumption Practices of Turkish Mothers

Author(s): Ayla Ozhan Dedeoglu

Volume: 1

Number: 3

Year: 1

Page: 1-15

ISSN: 1309-2448

Abstract

Being primarily responsible of conducting logistical and emotional work of child-rearing, mothers have agency in formation of the child’s future identity, cultural values and dispositions, and serve as role models, sources of social pressure, and interpersonal support. This article aims to discover discourses of motherhood of Turkish mothers, especially educated and middle class, who have children dependent on their consumption decisions and how their discourses figure in their consumption practices of products, such as food and clothing, which they buy on behalf of their children. Discursive and consumption practices of Turkish mothers who are participating in selected virtual communities are analyzed by means of qualitative research methods. Main discourses that can be observed in their told consumption practices appeared to be the “good mothering” and “motherhood as personal achievement”. Backgrounding and absent discourses are also discussed.

Keywords: Discourses of motherhood, Dominant and alternative discourses, Consumption practices, Virtual communities, Consumer behavior

JEL Classification: M31, M39

Article Information

Journal: Business and Economics Research Journal

Title of Article: Altı Sigma ve Finans Sektöründe Altı Sigma Uygulamaları
[Six Sigma and Implementations of Six Sigma in Finance Sector]

Author(s): Gokhan Senol, Adem Anbar

Volume: 1

Number: 2

Year: 1

Page: 73-86

ISSN: 1309-2448

Abstract (Turkish)

Kalite, rekabet avantajı elde etmek için gerekli temel faktörlerden biridir. Altı sigma yaklaşımı kaliteyi iyileştirmek amacıyla son yıllarda kullanımı giderek artan bir işletme stratejisidir. Bir üretim firması tarafından geliştirilmesine ve birçok üretim işletmesinde başarıyla uygulanmasına karşın, hizmet hizmetleri maliyetleri düşürmek, hizmet kalitesini iyileştirmek, müşteri memnuniyetini ve karlılığı artırmak için altı sigmayı kullanmaya başlamışlardır. Bu çalışmada, altı sigma yaklaşımı, finans sektörü açısından ele alınmış ve finans sektöründeki altı sigma uygulamaları değerlendirilmiştir.

Abstract (English)

Quality is a one of the critical factors for achieving competitive advantage. Six sigma approach is a business strategy which usage has increased gradually in last years for quality improvement initiative. Although six sigma established by a manufacturing firm and it has been successfully implemented in many manufacturing firms, service firms have began to use six sigma for reducing cost, enhanced quality of service, increasing customer satisfaction and profitability. In this paper, six sigma was examined in terms of finance sector and applications of six sigma within the finance sector were evaluated.

Keywords: Quality, Six sigma, Service sector, Finance sector, Six sigma applications in finance sector

JEL Classification: G20, L20

Article Information

Journal: Business and Economics Research Journal

Title of Article: Kaynak Avantajı Kuramı Üzerine Kavramsal Bir Bakış
[A General Conceptual View on Resource Advantage Theory]

Author(s): Bilal Yalcin

Volume: 1

Number: 2

Year: 1

Page: 63-71

ISSN: 1309-2448

Abstract (Turkish)

İşletmelerin bir yandan varlıklarını sürdürebilmeleri için kaynakları ile kendilerini finanse etmeleri diğer yandan tüketicilerin ihtiyaç ve beklentilerini düşünerek onlara en düşük maliyetle en yüksek değerde ürünler ve hizmetler sunmaları beklenir. Bu şartlarda üretim yapmaya çalışan işletmelerin aynı zamanda önce kendi sonra da rakip firmaların davranışlarını analiz etmeleri ve kendilerini buna göre konumlandırmaları gerekliliği ortaya çıkmaktadır. Bu çalışmada, işletmelere rekabet avantajı sağlamak için ileri sürülen kaynak avantajı kuramının kavramsal bir bakış açısı ile ele alınması amaçlanmıştır. Kuram, işletmelerin rakip firmalardan daha düşük maliyetle elde ettiği kaynaklara sahip olmasının rekabet avantajı sağlayacağını, işletmenin kaynakları (yetenekleri), pazar pozisyonu, finansal performansı ve çevresel faktörleri ile beraber açıklamıştır. Kuram, işletmelerde verimlilik ve etkinlik artırıcı sonuçlar meydana getirebilmektedir ve işletmelerin pazarlama stratejilerini meydana getirmelerinde önemli bir araç olarak kullanılabilir.

Abstract (English)

In order to continue for an organization to exist it needs to finance itself for its own resource on the other hand service with considering consumers need and expectations by present them lowest price and highest quality also. Under these conditions these kind of organizations need to analyze the behaviour (nature) of the rival organizations and position themselves accordingly in order to get advantage on the rival organizations. In this study, a general conceptual view on resource advantage theory is developed. Theory explains having the lowest cost resources than rival organisations geting advantage with organisation resources, market position, financial performance and evironmental factors. Theory is able to achieve efficiency and effectiveness in the organisations and use to have strategic marketing decisions.

Keywords: Resource Advantage Theory, Competitive advantage, Resources, Competences

JEL Classification: D40, P51

Article Information

Journal: Business and Economics Research Journal

Title of Article: Gıda Perakendeciliğinin Gelişimi ve Gıda Perakendeciliğinde Rekabeti Etkileyen Unsurlar
[Development of Food Retailing and Factors Affecting the Competition in Food Retailing]

Author(s): Serkan Kilic, Gokhan Senol

Volume: 1

Number: 2

Year: 1

Page: 45-62

ISSN: 1309-2448

Abstract (Turkish)

Perakendecilik, tüketicilere geniş çeşitlilikte ürün ve hizmetler sunan dinamik ve karmaşık bir sektördür. Bünyesinde değişik türdeki işletmeleri içeren bu sektör tedarik zinciri içerisinde önemli bir konuma sahiptir. Gıda perakendeciliği de perakendecilik sektörü içerisinde büyük bir potansiyele sahiptir. Diğer yandan, gıda perakendeciliğinde yoğun bir rekabet yaşanmaktadır. Rekabetçi bir pazarda yer alan gıda perakendecileri de coğrafik konum, ürün seçimi ve çeşidi, sunulan hizmet kalitesi ve fiyat seçenekleri ile rakipleri karşısında rekabet avantajı sağlamaya çalışmaktadırlar. Ayrıca gıda perakendecileri, kendilerine ait olan markalı ürünleri geliştirmeye de yönelmektedirler. Bu çalışmanın amacı, gıda perakendeciliğinin gelişimini, rekabet yapısını ve bu yapıyı etkileyen temel unsurları incelemektir.

Abstract (English)

Retailing is a dynamic and complex sector that offers wide range of products and services to consumers. This sector which includes different types of enterprises, has an important position within the supply chain. Food retailing has also a big potential within retailing sector. On the other hand, an intensive competition exists in food retailing. Taking place in the competitive market, food retailers attempt to gain a competitive advantage against their rivals with their geographic location, product selection and type, offered service quality and pricing alternatives. Additionally, food retailers also incline to develop their own branded products. The purpose of this study is to examine the development of food retailing sector, competitive structure and the main factors affecting this structure.

Keywords: Retailing, Food retailing, Competition, Competition in food retailing

JEL Classification: M31, L66, L81