Category: Makale

Comparative Analysis of the MCDM Methods with Multiple Normalization Techniques: Three Hybrid Models Combine MPSI with DNMARCOS, AROMAN, and MACONT Methods

Comparative Analysis of the MCDM Methods with Multiple Normalization Techniques: Three Hybrid Models Combine MPSI with DNMARCOS, AROMAN, and MACONT Methods

Article Information
Journal: Business and Economics Research Journal
Title of Article: Comparative Analysis of the MCDM Methods with Multiple Normalization Techniques: Three Hybrid Models Combine MPSI with DNMARCOS, AROMAN, and MACONT Methods
Author(s): Pembe Güçlü
Volume: 15
Number: 2
Year: 2024
Page: xx-xx
ISSN: 2619-9491
DOI Number: 10.20409/berj.2024.436
Abstract
Several multi-criteria decision-making methods have been developed to solve complex decision problems encountered in business and daily life. These methods offer a systematic approach to evaluating multiple decision alternatives and conflicting criteria. The normalization stage in the multi-criteria decision-making process is important in evaluating the contribution of criteria or alternatives to the process in a fair, consistent, comparable, and objective way. Various methods employ one or more normalization techniques, and the combined use of multiple normalization techniques allows for a comprehensive analysis. In this study, Double Normalized Measurement of Alternatives and Ranking According to COmpromise Solution (DNMARCOS), Alternative Ranking Order Method Accounting for Two Step Normalization (AROMAN), and Mixed Aggregation by Comprehensive Normalization Technique (MACONT) methods used multiple normalization techniques are compared and evaluated for a robot vacuum cleaner selection problem. The relations of the ranking results were evaluated by correlation analysis. The performance comparisons of the methods were made in terms of the final scores’ standard deviations and the methods’ computational complexity. The findings indicate that DNMARCOS has the best performance among the three methods and MACONT has the lowest performance.

Keywords: Multi-criteria Decision Making, Normalization Techniques, MPSI, DNMARCOS, AROMAN, MACONT

JEL Classification: C44, D81

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Bibliometric Analysis of Publications on Remote Working

Bibliometric Analysis of Publications on Remote Working

Article Information
Journal: Business and Economics Research Journal
Title of Article: Bibliometric Analysis of Publications on Remote Working
Author(s): Selver Yıldız Bağdoğan, Esra Özdemir
Volume: 15
Number: 1
Year: 2024
Page: 67-82
ISSN: 2619-9491
DOI Number: 10.20409/berj.2024.435
Abstract
Remote working is an important concept rapidly gaining popularity among today’s working styles, making it possible to work from almost anywhere. Remote working has become the “new normal” with the 2020 pandemic and quarantine processes, and the spread of the internet and technological tools in workplaces has been very effective at this point. The spread of remote working has brought different perspectives on the subject and brought the need to examine emerging problems in detail to the agenda of academic studies. In this context, the study aims to examine the publications on “remote work” to understand the transformation of the field. In order to carry out a detailed examination, the keywords “remote work” and “remote working” were extracted from the Web of Science (WoS) database based on bibliometric and network analysis techniques. As a result of the scanning, a total of 960 studies published between 1982 and 2023 were reached, and various analyses were carried out. The obtained data were visualized with VOSviewer and R programs, which are analysis and visual mapping programs. By examining 960 studies with bibliometric analysis, a pioneer in remote working researchers and countries could be identified. By examining 960 studies with bibliometric analysis, researchers and countries that were pioneers in the concept of remote working were determined, and it was seen that the studies showed diversity and interaction. Finally, it is thought that the gaps in the field will be determined with the data and findings obtained and will guide other researchers.

Keywords: Remote Work, Working Life, Flexibility, Bibliometry, VOSviewer

JEL Classification: M10, M54, O33

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The Impact of Hopelessness on Perceived Organizational Performance: The Mediating Role of Emotion Regulation

The Impact of Hopelessness on Perceived Organizational Performance: The Mediating Role of Emotion Regulation

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Impact of Hopelessness on Perceived Organizational Performance: The Mediating Role of Emotion Regulation
Author(s): A. Rahim Emhan, Amanda M. Main, Etka Topaloglu, Sinem Guravsar Gokce, Yasin Bez
Volume: 15
Number: 1
Year: 2024
Page: 51-65
ISSN: 2619-9491
DOI Number: 10.20409/berj.2024.434
Abstract
The purpose of this study is to determine whether there is a relationship between hopelessness and organizational performance; and if so, to evaluate the mediating effect of emotion regulation on this relationship. To test this model, hopelessness, organizational performance, and emotion regulation was measured in employees working in the banking sector. In total, 221 employees completed this study and to test research hypothesis structural equation modeling was used. The current study demonstrated that hopelessness has a significant negative relationship with both emotion regulation and organizational performance. It was also found that emotion regulation has a mediating effect on this relationship where higher emotion regulation decreases its strength. Additionally, t-test and ANOVA analyzes were used to reveal differences between demographic variables and study variables. Efforts of employees to develop their emotion regulation abilities in a variety of situations may play an important role in reducing the negative effects of hopelessness and develop the performance of individuals. The current study presents new insights on the mediating effects of emotion regulation on the relationship between hopelessness and individual perceptions of organizational performance.

Keywords: Emotion Regulation, Hopelessness, Organizational Performance, Structural Equation Modeling

JEL Classification: M10, M12, E71

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Analyzing Profitability Performance with the Integrated MEREC-COBRA Method: The Case of BIST Retail Companies

Analyzing Profitability Performance with the Integrated MEREC-COBRA Method: The Case of BIST Retail Companies

Article Information
Journal: Business and Economics Research Journal
Title of Article: Analyzing Profitability Performance with the Integrated MEREC-COBRA Method: The Case of BIST Retail Companies
Author(s): Alparslan Oğuz, Haluk Satır
Volume: 15
Number: 1
Year: 2024
Page: 33-50
ISSN: 2619-9491
DOI Number: 10.20409/berj.2024.433
Abstract
The purpose of this study is to evaluate the financial performance of retail trade enterprises whose shares are traded on Borsa Istanbul by using profitability ratios. Within the scope of the study, the data of ten retail trade enterprises covering the period 2021-2022 were used. The weight of the performance criteria used in the study was determined by the MEREC method. COBRA method was used to determine the performance ranking among the firms. A two-stage sensitivity analysis was conducted to determine the consistency of the analysis results. In the first stage, seven different multi-criteria decision-making methods were used to rank the firms according to their performance. The consistency between the results of the study and the results of other methods was determined by Spearman correlation coefficients. In the second stage, scenarios with different criteria weights were tested. Sensitivity analysis showed that the results were stable and consistent. According to the results of the study, MIPAZ ranked first in profitability performance for both years.

Keywords: Financial Performance, Profitability Ratios, Retail Firms, MEREC, COBRA

JEL Classification: M10, M21

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Long-term Bank Financing of Productive Investments and Economic Growth in French-speaking African Countries

Long-term Bank Financing of Productive Investments and Economic Growth in French-speaking African Countries

Article Information
Journal: Business and Economics Research Journal
Title of Article: Long-term Bank Financing of Productive Investments and Economic Growth in French-speaking African Countries
Author(s): Dongho Wamba Tejio Willi Verlaine, Dinah Gembom Phungeh, Takoulac Kamta Marcel
Volume: 15
Number: 1
Year: 2024
Page: 19-32
ISSN: 2619-9491
DOI Number: 10.20409/berj.2024.432
Abstract
This study focuses on the influence of long-term bank financing of investments on economic growth in French-speaking African countries over the period 2004-2022. The empirical evaluation of this link is made through a dynamic panel model and the generalized method of moments. The results indicate that long-term bank financing expressed as a percentage of the total credit offered has a positive and significant impact on economic growth in these countries. In addition, gross domestic savings positively and significantly affect economic growth. It seems essential that the public and monetary authorities implement incentive measures to encourage the more significant collection of savings and encourage banks to boost the supply of long-term loans by the more significant transformation of maturities.

Keywords: Long-Term Bank Financing, Productive Investment, Economic Growth, Generalized Method of Moments (GMM)

JEL Classification: G21, O47, C51

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Economic Cycles and Employment Growth in the WAEMU Zone: An Analysis Using a Non-Linear ARDL Panel Model

Economic Cycles and Employment Growth in the WAEMU Zone: An Analysis Using a Non-Linear ARDL Panel Model

Article Information
Journal: Business and Economics Research Journal
Title of Article: Economic Cycles and Employment Growth in the WAEMU Zone: An Analysis Using a Non-Linear ARDL Panel Model
Author(s): Vassy Pierre Sangare, Wadjamsse Baudelaire Djezou, Caroline Ble
Volume: 15
Number: 1
Year: 2024
Page: 1-18
ISSN: 2619-9491
DOI Number: 10.20409/berj.2024.431
Abstract
The West African Economic and Monetary Union (WAEMU) is facing frequent and diverse crises that are affecting economic stability and employment opportunities in the region. It is important to analyze the impact of economic cycles on employment, as the response of employment supply differs during economic growth and contraction. This article uses a lagged non-linear auto-regressive model (NARDL) on panel data from 1990 to 2022, along with various filters, to examine the relationship between employment and business cycles. The study found that there is an asymmetric relationship between economic growth and employment, with the impact of economic recessions being stronger on long-term employment than on short-term employment. The study suggests that countries have not fully utilized their economic potential to benefit employment. To achieve sustainable economic growth and reduce the proliferation of the informal sector, economies should focus their efforts on translating their potential into action.

Keywords: Economic Cycles, Economic Growth, Employment, NARDL Model, WAEMU

JEL Classification: C23, E24, J21, O55

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Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel

Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel

Article Information
Journal: Business and Economics Research Journal
Title of Article: Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel
Author(s): Selin Köksal Araç
Volume: 14
Number: 4
Year: 2023
Page: 541-556
ISSN: 2619-9491
DOI Number: 10.20409/berj.2023.430
Abstract
The most popular advertisements listed on YouTube Ads Leaderboard Turkey between 2017 and 2022 were examined through content analysis in this study. Advertising contents that attract the most attention by consumers were analyzed based on the “six-segment message strategy wheel”. The digital advertisements were examined within the framework of informative message strategies that are (1) rational, (2) acute, (3) routine and within the framework of transformational message strategies that are (4) sensory, (5) social, and (6) ego. Research findings show that rational, social, sensory, and ego sub-strategies are mainly used in most popular digital advertisements and brands give weight to the transformational strategy as the main creative message strategy. One of the most distinctive features of the most watched digital advertisements is the effective use of music. Rhythmic elements that are compatible with the creative message strategy and that attract the attention of the target audience come to the fore in popular digital advertisements. Research findings are important in terms of defining the basic features of changing advertising and determining the trends in digital advertisements that consumers are most interested in.

Keywords: Digital Advertisement, YouTube Ads, Six Segment Message Strategy Wheel, Creative Message Strategy, Content Analysis

JEL Classification: M31, M37

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Moderating Effect of Flexible Work Arrangements on The Relationship Between Self-Efficacy and Innovative Work Behavior: Evidence from The Logistic Sector

Moderating Effect of Flexible Work Arrangements on The Relationship Between Self-Efficacy and Innovative Work Behavior: Evidence from The Logistic Sector

Article Information
Journal: Business and Economics Research Journal
Title of Article: Moderating Effect of Flexible Work Arrangements on The Relationship Between Self-Efficacy and Innovative Work Behavior: Evidence from The Logistic Sector
Author(s): Handan Akkaş
Volume: 14
Number: 4
Year: 2023
Page: 525-540
ISSN: 2619-9491
DOI Number: 10.20409/berj.2023.429
Abstract
This study examines the moderating effect of flexible work arrangements on the relationship between self-efficacy and innovative work behavior. Data were collected from 202 logistics employees working in Ankara, Türkiye. SPSS process macro plugin was used to test the moderation effect. The theoretical basis of the study was analyzed within the framework of Conservation of Resources (Hobfoll, 1989), Social Cognition Theory (Bandura, 1986), and Job-Demand Resources models (Bakker & Demerouti, 2007). Within the scope of the study, the perception of flexible working was examined in two sub-dimensions as time and structure flexibility perception. The results revealed that an increase in both structure and time flexibility perception dimensions increased the strength of the relationship between self-efficacy and innovative work behavior. The study is important because it is one of the few studies that examine logistics employees despite their significant contribution to the global economy. Understanding the behaviors of sector employees is of great importance in terms of optimizing operational efficiency and improving overall performance in the sector.

Keywords: Flexible Work Arrangements, Innovative Work Behavior, Self-Efficacy

JEL Classification: M10, L20, J24

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3D Printer Technology Selection in Rapid Prototyping: A Spherical Fuzzy AHP Approach

3D Printer Technology Selection in Rapid Prototyping: A Spherical Fuzzy AHP Approach

Article Information
Journal: Business and Economics Research Journal
Title of Article: 3D Printer Technology Selection in Rapid Prototyping: A Spherical Fuzzy AHP Approach
Author(s): Damla Çevik Aka
Volume: 14
Number: 4
Year: 2023
Page: 503-523
ISSN: 2619-9491
DOI Number: 10.20409/berj.2023.428
Abstract
The aim of this study is to make the best technology decision for an enterprise in the automotive sector that plans to purchase a 3D printer for the purpose of obtaining rapid product prototypes. The study includes seven criteria as accuracy, complex design, surface quality, ease of use, throughput, material cost, and equipment cost, and three alternative technologies as fused deposition modeling (FDM), selective laser sintering (SLS), and stereolithography (SLA). The weighting of the criteria has been carried out by three experts in the product development department, and the evaluation of alternatives has been carried out by a team of 3D printer manufacturers. The spherical fuzzy analytic hierarchy process (SF-AHP) method is applied in the study. It’s considered important for making the right technology decision in product development processes since this study seeks a solution to a real problem. As a result of the study, while the accuracy criterion is the highest priority, the ease of use of the selected printer is the least priority criterion. On the other hand, SLA 3D printer technology has been seen as the most ideal technology in terms of many criteria for prototyping automotive plastic material parts.

Keywords: 3D Printer, Additive Manufacturing, Rapid Prototyping, Product Prototyping, Spherical Fuzzy AHP

JEL Classification: L62, M11, O32

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Evaluation of the Corporate Sustainability Performance of Manufacturing Companies in the BIST Sustainability Index with Multi-Criteria Decision Making Methods

Evaluation of the Corporate Sustainability Performance of Manufacturing Companies in the BIST Sustainability Index with Multi-Criteria Decision Making Methods

Article Information
Journal: Business and Economics Research Journal
Title of Article: Evaluation of the Corporate Sustainability Performance of Manufacturing Companies in the BIST Sustainability Index with Multi-Criteria Decision Making Methods
Author(s): Şerife Uğuz Arsu, Talip Arsu
Volume: 14
Number: 4
Year: 2023
Page: 479-501
ISSN: 2619-9491
DOI Number: 10.20409/berj.2023.427
Abstract
This study aims to evaluate the corporate sustainability performance of manufacturing companies listed in the Borsa Istanbul (BIST) Sustainability Index using multi-criteria decision-making (MCDM) methods. For this purpose, by examining the literature, 11 criteria, including economic, social, and environmental, were determined and the criteria were weighted with method based on the removal effects of criteria (MEREC), one of the objective MCDM methods. According to the weights obtained through the MEREC method, the most important criteria were “return on equity”, “operating profitability”, and “asset profitability”, while the least important criteria were “employee turnover rate”, “training hours per employee” and “proportion of female employees”. Subsequently, using the weights derived from the MEREC method, the companies were ranked using the CoCoSo (Combined Compromise Solution) method. According to the rankings, the companies demonstrating the highest corporate sustainability performance are Türk Traktor, Ford, Tofaş, and Otokar, while the companies with the lowest corporate sustainability performance are Kerevitaş, Coca-Cola, Petkim, and Tüpraş, respectively. Sensitivity analysis is carried out to test the consistency of the results obtained. Although these results contribute to the literature, in subsequent studies, MEREC and CoCoSo methods can be used to measure different performance criteria of companies. The fact remains that corporate sustainability performances of companies can be measured by using combinations of different MCDM methods.

Keywords: Corporate Sustainability, BIST Sustainability Index, Corporate Sustainability Performance, MEREC, CoCoSo

JEL Classification: Q56, C44, L60

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