Category: Makale

The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Purchase Intention: A Study on the University Students

The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Purchase Intention: A Study on the University Students

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Purchase Intention: A Study on the University Students
Author(s): Zafer Sayan
Volume: 12
Number: 2
Year: 2021
Page: 459-468
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.332
Abstract
In the global world smart phone brands become different by using their functional features with the effect of technological developments. The customers, on the other hand, choose brands that they find close to them according to their purchase intention. Previous studies in order to explain the purchasing intention of the customers have mostly been conducted on psychological, demographic, and perceptual factors. Since the customers consider the goods and services, they intend to purchase over the brand image, it is important for the firms to maintain a customer satisfaction-based relationship. The aim of this study is to examine the effect of brand image on purchase intention through the role of the mediating variable of customer satisfaction for university students using smart phones. In this research, survey data were obtained from 352 students selected from a foundation university in Istanbul with the convenient sampling method. First, descriptive statistical analyzes were made with the data obtained, then the validity and reliability of the scales used in the study were tested. Correlation analysis was conducted to determine the relationship between variables. In order to test the research hypotheses, process macro was used. The results of the analysis showed that brand image significantly and positively affects purchase intention and customer satisfaction has a full mediating role in this relationship. It is considered that the research findings will expand the literature on purchase intention and attract the attention of firms operating in the smart phone industry.

Keywords: Purchase Intention, Brand Image, Customer Satisfaction, Smart Phone Usage

JEL Classification: M30, M31, M37

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The Mediating Role of Career Satisfaction in the Effect of Psychological Empowerment Perception on Organizational Identification

The Mediating Role of Career Satisfaction in the Effect of Psychological Empowerment Perception on Organizational Identification

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Mediating Role of Career Satisfaction in the Effect of Psychological Empowerment Perception on Organizational Identification
Author(s): Beyza Erer
Volume: 12
Number: 2
Year: 2021
Page: 443-457
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.331
Abstract
In this study, it is aimed to determine the effect of psychological empowerment perception on organizational identification and whether career satisfaction has a mediating role in this effect. A model for the realization of this goal was developed and in order to test the model, data were collected using a questionnaire technique from 262 lawyers working in law offices in Konya. The data obtained were evaluated using descriptive statistics, confirmatory factor analysis, correlation analysis, and structural equation model. As a result of the correlation analysis, positive and significant relationships were found among the variables of psychological empowerment perception, organizational identification, and career satisfaction. In the structural equation model performed to test the hypotheses, it was determined that the effect of psychological empowerment perception on both organizational identification and career satisfaction was found to be positive and significant. In addition, it has been concluded that career satisfaction positively affects organizational identification. Finally, it has been determined that career satisfaction has a partial mediating role in the effect of psychological empowerment perception on organizational identification.

Keywords: Empowerment, Structural Empowerment, Psychological Empowerment, Organizational Identification, Career Satisfaction

JEL Classification: M10, M19

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Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Corporate Customers Towards Their Main Banks: Ankara Sample

Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Corporate Customers Towards Their Main Banks: Ankara Sample

Article Information
Journal: Business and Economics Research Journal
Title of Article: Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Corporate Customers Towards Their Main Banks: Ankara Sample
Author(s): Berrin Arzu Eren
Volume: 12
Number: 2
Year: 2021
Page: 419-442
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.330
Abstract
This study aims to explain the loyalty of corporate customers towards their main banks within the scope of perceived service quality, customer trust, customer satisfaction, corporate image, perceived switching costs, and the attractiveness of alternatives. Another aim of the study is to reveal the relationship between service quality and customer loyalty and word-of-mouth. In the study within the scope of quantitative research, data was collected from 252 corporate customers located in Ankara with the survey technique, and the data obtained were analyzed by structural equation model. According to the findings of the study, while service quality, customer satisfaction, and attractiveness of alternatives determine customer loyalty. However, there is no relationship between corporate image, customer trust, and perceived switching costs and customer loyalty. While perceived switching costs do not affect customer loyalty alone, they have a moderating effect on the relationship between customer satisfaction and loyalty. Finally, another finding obtained in the study is the existence of a linear relationship between customer loyalty and word of mouth.

Keywords: Alternatives Attributes, Switching Costs, Word-of-mouth, Customer Loyalty, Customer Satisfaction

JEL Classification: G21, M31, M39, O31

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A Systematic Review and Critical Evaluation of Methodology Sections of CEO Narcissism Research

A Systematic Review and Critical Evaluation of Methodology Sections of CEO Narcissism Research

Article Information
Journal: Business and Economics Research Journal
Title of Article: A Systematic Review and Critical Evaluation of Methodology Sections of CEO Narcissism Research
Author(s): Halit Keskin, Selahaddin Samil Fidan
Volume: 12
Number: 2
Year: 2021
Page: 399-417
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.329
Abstract
The aim of this study is to systematically review and critically evaluate the methodology sections of CEO (chief executive officer) narcissism research. We evaluated the advantages and disadvantages of measurement tools used in CEO narcissism research. We systematically examined 55 CEO narcissism articles scanned within the scope of Web of Science in terms of country, industry, journal, data sources, measurement tools, and additional validity tests. According to the results of the study, CEO narcissism studies were mostly carried out by collecting data from the United States companies. No study was found in the field of education, health, and law. Small and medium sized firms were rarely focused. 32 studies out of 55 studies used the CEO narcissism index. A standard process in the use of measurement tools was low. All studies have postulated CEO narcissism as a general and invariant tendency. Of the 32 studies using the CEO narcissism index, only 10 studies performed additional validity analysis. 7 studies out of 9 studies using third-party evaluations were found to perform additional validity analysis. No qualitative research design has been found.

Keywords: CEO Narcissism, Methodology, Measurement Tools, Validation Tests

JEL Classification: M10, M12, M19

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Relationship between Individual Characteristics and Social Entrepreneurial Intention: Evidence from Bangladesh

Relationship between Individual Characteristics and Social Entrepreneurial Intention: Evidence from Bangladesh

Article Information
Journal: Business and Economics Research Journal
Title of Article: Relationship between Individual Characteristics and Social Entrepreneurial Intention: Evidence from Bangladesh
Author(s): Md. Uzzal Hossain
Volume: 12
Number: 2
Year: 2021
Page: 385-397
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.328
Abstract
Taking the theory of planned behavior as a basis, this study investigates the role of individual characteristics on social entrepreneurial intention (SEI). More specifically, this study has examined the impact of risk-taking tendency, locus of control, self-efficacy, empathy, and prior experience on the inclination process to become a social entrepreneur. Using systematic random sampling, data were collected from 336 Bangladeshi university students with an average age of 23. The survey was conducted based on a structured questionnaire consisting of 20 items. Correlation analysis and multiple regression analysis were conducted to test the relationship among variables and check the hypotheses. The results showed significant positive relationships among variables, and self-efficacy, locus of control, risk-taking propensity, prior experience, and empathy significantly influenced students’ intention to be future social entrepreneurs. The current study contributes to the social entrepreneurship literature by incorporating risk-taking tendency and locus of control to SEI research and validating previous findings in the Bangladeshi context. The research outcome may facilitate academicians to create a psychological support system for students that can promote social entrepreneurship in Bangladesh.

Keywords: Social Entrepreneurial Intention, Locus of Control, Self-Efficacy, Empathy, Risk Taking

JEL Classification: L31, L20

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An Exploratory Study on Information Behavior of Human Resources Managers

An Exploratory Study on Information Behavior of Human Resources Managers

Article Information
Journal: Business and Economics Research Journal
Title of Article: An Exploratory Study on Information Behavior of Human Resources Managers
Author(s): Sevim Oztimurlenk
Volume: 12
Number: 2
Year: 2021
Page: 369-383
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.327
Abstract
This is an exploratory study on information behavior of human resources (HR) managers in Turkey which investigates what kind of information sources they consult and review and whom they prefer to communicate with for information sharing. This user study is based on empirical data collected via a questionnaire survey 140 HR managers who are from the members of People Management Association of Turkey (PERYON) and semi-structured interview from 15 HR managers participated in the survey. The results show that HR mangers in Turkey usually consult to applicant documents, job descriptions, people, and e-mails but they rarely review social media, e-mails and internal memos when making HR related decisions. Moreover, they prefer to share information with their supervisors more often than with their colleagues and subordinates. This study also concluded that age and industry type are the two factors that make a difference on information behavior of HR managers in terms of information source, use and share.

Keywords: Human Resources Managers, Information Behavior, Information Source, Information Use, Information Share

JEL Classification: L20, M12

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Beta Herding in the Covid-19 Era: Evidence from Borsa Istanbul

Beta Herding in the Covid-19 Era: Evidence from Borsa Istanbul

Article Information
Journal: Business and Economics Research Journal
Title of Article: Beta Herding in the Covid-19 Era: Evidence from Borsa Istanbul
Author(s): Hilal H. Erdogan
Volume: 12
Number: 2
Year: 2021
Page: 359-368
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.326
Abstract
The study aims to examine beta herding in the Covid-19 era in Borsa Istanbul. Herding was analyzed based on the state-space model utilizing cross-sectional volatility of beta coefficients between January 2010 and November 2020. The results provided evidence of herding in Borsa Istanbul. In case of beta herding, this model provides to detect whether herding is intentional or spurious, as well. Within this context, market volatility, market return, size, and value factors of the Fama-French model were included in the analysis. Accordingly, intentional herding was found in Borsa Istanbul and investors tend to herd more, particularly under the global pandemic of Covid-19.

Keywords: Herd Behavior, Covid-19, Cross-Sectional Volatility, Beta Coefficient, Borsa Istanbul

JEL Classification: G01, G10, G41

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Long-Run Price and Operating Performance of Initial Public Offerings in Borsa Istanbul

Long-Run Price and Operating Performance of Initial Public Offerings in Borsa Istanbul

Article Information
Journal: Business and Economics Research Journal
Title of Article: Long-Run Price and Operating Performance of Initial Public Offerings in Borsa Istanbul
Author(s): S. Burcu Avci
Volume: 12
Number: 2
Year: 2021
Page: 339-358
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.325
Abstract
This study investigates long-run price and operating performance of initial public offerings (IPOs) in Borsa Istanbul. The sample period of the analysis is between 2010 and 2019. Various findings are obtained by employing several analytical methods. First, long-run price performance of IPOs is negative. Evidence shows that large issues are likely to have relatively higher long-run returns than smaller issues. On the other hand, if an issue is made in a hot-issue period, it is likely to have relatively more severe underperformance in the long-term. Second, long-run operating performance is also negative. Third, the relationship between long-run abnormal price performance and operating performance is significantly negative when asset efficiency or return on equity are used as a measure of operating performance. The higher the issuing company’s asset efficiency or equity efficiency is, more likely it is to have a severe abnormal price underperformance in their post-IPO years. This finding is weaker for return on equity, the explanatory power of return on equity may be seized by capital increase ratio in some model specifications. These results together support “windows of opportunity” theory of price and operating performance of IPOs.

Keywords: Price Performance, Buy-and-Hold Abnormal Returns, Wealth Relatives, Operational Performance, Windows of Opportunity

JEL Classification: G11, G14, G32

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Analysis of the Relationships between Social Development Index Dimensions with Somers’ D-Based DEMATEL Method

Analysis of the Relationships between Social Development Index Dimensions with Somers’ D-Based DEMATEL Method

Article Information
Journal: Business and Economics Research Journal
Title of Article: Analysis of the Relationships between Social Development Index Dimensions with Somers’ D-Based DEMATEL Method
Author(s): Furkan Fahri Altintas
Volume: 12
Number: 2
Year: 2021
Page: 319-338
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.324
Abstract
Complementary activities of the dimensions and components that make up the Social Development Index (SPI) of the countries can cause the social development performances of the countries to increase. In this context, the relational structure between the SPI dimensions within the scope of the SPI component values of the European Union countries for 2020 was examined. According to the findings, it was determined that the SPI dimension, which contributes the most to the relational structure in question and has the most relational density value with the most affected in the relational structure, is “opportunities”. Thus, it was evaluated that the ” opportunities ” dimension had more cause and effect features in relational structure compared to other dimensions. According to another finding, in the relational structure, the “accommodation” component was found to have the “affecting” and the other 11 components “affected”. In addition, it has been observed that the difference between the influence and the influence values of the “basic human needs” dimension components is less than the components of the other dimensions. Therefore, in the relational structure, it was concluded that the ” basic human needs ” dimension is closer to the influencing quality compared to other dimensions according to its own relational capacity, and the functionality of being an independent variable has priority.

Keywords: Social Development, Social Development Index, Somer’s d, DEMATEL

JEL Classification: C44, C60, I00

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The Impact of Human Development on Economic Growth: An Application on Transition Economies

The Impact of Human Development on Economic Growth: An Application on Transition Economies

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Impact of Human Development on Economic Growth: An Application on Transition Economies
Author(s): Gokhan Akar, Tufan Saritas, Oktay Kizilkaya
Volume: 12
Number: 2
Year: 2021
Page: 307-318
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.323
Abstract
Human development is defined as the process of accessing resources necessary for a healthy and good level of life of individuals. A country’s level of human development is measured by the Human Development Index, which is used as a summary measure of health, education, and income indicators representing three dimensions of human well-being. Human development, which is an important factor in measuring human well-being, is also considered an important input in economic growth. The aim of this study is to analyze the effect of human development on economic growth using the panel data from 25 transition economy countries for the period 2002-2018. In the study, two different models were established on which the economic growth series depended. In the first model, only human development series is the independent variable. In the empirical findings obtained, it was found that economic growth increased as human development increased. In the second model, the unemployment series with human development are independent variables. In the second model findings, it is understood that economic growth increases as human development increases, similar to the first model. In addition, an inverse relationship between unemployment and economic growth has been identified in this model.

Keywords: Transition Economies, Human Development, Human Development Index, Economic Growth, Panel Data Analysis

JEL Classification: O15, C23

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