Category: Manuscript

The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and the Moderating Role of Biological Sex

The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and the Moderating Role of Biological Sex

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and the Moderating Role of Biological Sex
Author(s): Erkan Ozdemir, Gamze Akcay
Volume: 10
Number: 5
Year: 2019
Page: xx
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.218
Abstract
Biological sex is a demographic variable whose effect has been examined in consumer researches for many years. However, the effect of gender identity, defined as the existential femininity or masculinity of individuals, has started to be examined in consumer researches since the 1960s. In the literature, there are studies investigating the effect of biological sex on consumers’ impulse buying behavior. However, studies investigating the effect of gender identity on consumers’ impulse buying behavior and whether this effect differs in terms of biological sex are quite limited. The aim of this study is to investigate the effect of gender identity on the consumers’ impulse buying behavior and whether the effect of gender identity on the consumers’ impulse buying behavior differs in terms of biological sex as a moderator variable. Research data were collected from consumers in Bursa via face to face survey method. The data obtained were evaluated by structural equation modeling to determine the effect of gender identity on impulse buying behavior. As a result of the analysis, it was found that feminine gender identity positively affected impulse buying behavior, whereas masculine gender identity did not affect impulse buying behavior. In the research, biological sex was also analyzed. As a result of the analysis, it was found that according to females, the feminine and masculine gender identity were not effective on impulse buying behavior. In addition, it was found that according to males, feminine gender identity was effective on the impulse buying behavior and masculine gender identity was not effective on impulse buying behavior.

Keywords: Biological Sex, Gender, Gender Identity, Impulse Buying Behavior, Structural Equation Modeling

JEL Classification: M31, M30, M39

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Psychological Effects of Taxation on Taxpayers: A Field Study on Tax Avoidance and Tax Evasion

Psychological Effects of Taxation on Taxpayers: A Field Study on Tax Avoidance and Tax Evasion

Article Information
Journal: Business and Economics Research Journal
Title of Article: Psychological Effects of Taxation on Taxpayers: A Field Study on Tax Avoidance and Tax Evasion
Author(s): Ozgur Emre Koc
Volume: 10
Number: 4
Year: 2019
Page: 1015-1027
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.217
Abstract
Taxation is a psychological and sociological concept as well as being an economic one. Tax psychology differs by the individual, according to taxpayers’ affordability to pay tax. The primary adverse effect caused by tax psychology is the fact of tax losses and evasions arisen from the failure of taxpayers to meet their tax liabilities. In order to benefit from taxes effectively, tax losses and evasions of taxpayers should be as minimum as possible. This study was conducted across Corum province to identify the factors, effective in the occurrence of tax losses and evasions of taxpayers. The study findings were achieved by face to face meeting with taxpayers. According to the results of the analysis; the main factor driving taxpayers to tax evasion and tax avoidance behavior is the increased tax burden due to the increase in tax rates. In addition, the fact that tax audits and penalties, other than tax burden, lead to taxpayers’ tax losses and fugitives due to insufficiency are the other findings obtained from the study. The data obtained from the analysis support the literature.

Keywords: Tax Evasion, Tax Avoidance, Tax Psychology, Taxpayer Perspective, Corum

JEL Classification: H20, H26, H29

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Disability-Accessibility at Workplace: A Research from Turkey

Disability-Accessibility at Workplace: A Research from Turkey

Article Information
Journal: Business and Economics Research Journal
Title of Article: Disability-Accessibility at Workplace: A Research from Turkey
Author(s): Serpil Kahraman, Cagrı Bulut, Erhan Aydin
Volume: 10
Number: 4
Year: 2019
Page: 1005-1013
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.216
Abstract
Economic development policies indicate the need to increase the integration of people with disabilities in the labor market. In this policy instrument, the provision of disabled accessibility is a key condition. Accessibility not only means access to physical infrastructure, but also access to employment, labor force participation and post-employment support tools and policies such as flexible business model, protected workplace, and reasonable adaptations. The aim of this study is to present the perceptions and practices of organizations towards the employment and accessibility aspects in the Turkish context. For this aim of the study, interviews are made with the representatives of 20 different public and private sector organizations. The findings indicate that the lack of knowledge, accessibility, and communication are the main barriers to disabled accessibility.

Keywords: Disability, Employment, Labour Market

JEL Classification: J70, J64

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A Model Proposal for the Effect of Motivated Consumer Innovation on the Switching Cost and Perceived Value: The Case of Smart Phone Market

A Model Proposal for the Effect of Motivated Consumer Innovation on the Switching Cost and Perceived Value: The Case of Smart Phone Market

Article Information
Journal: Business and Economics Research Journal
Title of Article: A Model Proposal for the Effect of Motivated Consumer Innovation on the Switching Cost and Perceived Value: The Case of Smart Phone Market
Author(s): Emel Faiz, Gamze Uludag
Volume: 10
Number: 4
Year: 2019
Page: 991-1004
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.215
Abstract
The main objective of this research is to present a new model proposal by identifying the impact of switching cost and perceived value of motivated consumer innovation driven in the smartphone market. The research population consists of 17 years old and over consumer group who buy and use smart phones. In the research, the data obtained through online questionnaire from 385 smartphone users with using convenience sampling method were collected. The collected data were analyzed under AMOS 22 program and the construct validity of the model was tested. As a result of the research; it was concluded that social, hedonic and cognitive innovation had an impact on the switching cost but that the functional innovation dimension did not have an impact on the switching cost. While hedonic innovation was effective on perceived value, it was concluded that other dimensions (social, functional and cognitive) did not affect perceived value. It was concluded that the switching cost was effective on the perceived value.

Keywords: Motivated Consumer Innovation, Switching Cost, Perceived Value, Smart Phone Users

JEL Classification: M10, M31, C12, C42

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To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry

To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry

Article Information
Journal: Business and Economics Research Journal
Title of Article: To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry
Author(s): Tutku Eker Iscioglu
Volume: 10
Number: 4
Year: 2019
Page: 973-990
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.214
Abstract
For the past two decades increasing effort has been given to investigating the influence of cause-related marketing (CRM) activities on consumers’ attitudes and behaviours. Because consumers may react differently to companies that operate in the same industry with similar CRM applications, the understanding of the requirements of a successful CRM application is crucial. This study aims to investigate to what extent the company image would improve for a company after applying a CRM campaign. It is suggested that the magnitude of company image improvement would be influenced by: (1) company trustworthiness; (2) the type of CRM campaign (being either a strategic or a tactical campaign). To test the hypotheses, Repeated Measures MANCOVA was used with a sample of 600 respondents in Istanbul, Turkey. The results show that only the type of CRM campaign improves the company image and surprisingly tactical CRM campaign results in more image improvement than does strategic CRM campaign.

Keywords: Company Image, Cause Related Marketing, Company Trustworthiness, Type of CRM, Repeated Measures MANCOVA

JEL Classification: M31, M14

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Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores

Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores

Article Information
Journal: Business and Economics Research Journal
Title of Article: Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores
Author(s): Yusuf Arslan, Nihal Sututemiz
Volume: 10
Number: 4
Year: 2019
Page: 959-972
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.213
Abstract
Although brand equity is a largely discussed concept in the marketing literature, the studies have mainly been subjected the marketing activities as the antecedents of brand equity. After a vast literature review, it is seen that, consumer-based antecedents of brand equity are neglected at a certain level. This study aims to fill that gap and explores the effects of consumers’ religiosity and self-image congruity on the brand equity of grocery stores operating in an emerging economy. The universe of the study is determined as people above the age of 18 who do the most of their grocery shopping from one of the two retailers included in the scope of this study. The data were collected via a survey of 822 customers of two large grocery retailers in Turkey. The results show that both religiosity and self-image congruity have significant effects on the dimensions of retailers’ brand equity except retailer awareness. This study contributes to the literature by enhancing the understanding regarding the effects of consumer-based antecedents on retailer brand equity in emerging markets.

Keywords: Retailer Brand Equity, Self-Image Congruity, Self-Concept, Religiosity, Retailing

JEL Classification: M10, M31

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Determination of the Tradesman and Craftsmen’s Levels of the Ownerships of Akhi-Order Values in terms of Some Variables: Sample of Kırşehir Province

Determination of the Tradesman and Craftsmen’s Levels of the Ownerships of Akhi-Order Values in terms of Some Variables: Sample of Kırşehir Province

Article Information
Journal: Business and Economics Research Journal
Title of Article: Determination of the Tradesman and Craftsmen’s Levels of the Ownerships of Akhi-Order Values in terms of Some Variables: Sample of Kırşehir Province
Author(s): Musa Ozata, Emine Sener
Volume: 10
Number: 4
Year: 2019
Page: 945-958
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.212
Abstract
As a work ethics system, Akhism is a system that is talked about from centuries ago to now. The aim of this research is evaluation of tradesman’s and craftsmen’s levels of the ownership of Akhi_Order Values in terms of some variables in Kırşehir. The research population consists of tradesman’s and craftsmen’s and the workers who work together with them, living in Kırşehir. The research was descriptive and the face-to-face survey technique was used to collect the data. The data collection was performed using the Akhi Order Values Scale. Descriptive statistics, Mann Whitney U test and Kruskal Wallis variance analysis were performed on the data. In addition, exploratory factor analysis was applied to test the validity of the scale. Scale scores were statistically significant in terms of age, gender, duty and educational status. Research findings show that Kırşehir tradesman and craftsmen have adopted Akhi values at an intermediate level. When the results of the study are examined, it was seen that tradesman and craftsmen’s did not adopt the values of Akhi. This result is similar to other studies.

Keywords: Akhism, Akhism Values, Tradesmen and Craftsmen, Work Ethics, Kırşehir

JEL Classification: D23, M10, M12

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The Role of Work-Life Balance in the Effect of Workaholism on Employee’s Attitudes and Behaviors

The Role of Work-Life Balance in the Effect of Workaholism on Employee’s Attitudes and Behaviors

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Role of Work-Life Balance in the Effect of Workaholism on Employee’s Attitudes and Behaviors
Author(s): Esengul Iplik
Volume: 10
Number: 4
Year: 2019
Page: 929-943
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.211
Abstract
Workaholism has emerged as a concept that has attracted the attention of researchers in recent years due to the fact that there are different opinions in the literature regarding both its definition and its effect on employee attitudes and behaviors. Therefore, further studies revealing the relationships of workaholic with different variables are important in terms of clarifying the impact on employee attitudes and behaviors and accordingly, the approaches of organizations to workaholic employees. In this direction the purpose of this study is to determine the relationship between workaholism, work-life balance, life satisfaction and affective commitment, and also the mediating effect of the work-life balance in relation with the impact of the workaholism on the life satisfaction and affective commitment. For this purpose, the data were collected from 253 automotive sector employees using convenience-sampling method through surveys. Confirmatory factor analysis was performed to determine the structural validity of the scales used in the study. The indirect relations between the variables were analyzed by structural equation model. The results obtained from the confirmatory factor analysis revealed that the model fits well. As a result of the path analysis conducted to reveal the direct and indirect effects between the variables, it was revealed that workaholism was negatively related to work-life balance, life satisfaction and affective commitment. Similarly, work-life balance has an intermediary role in the effect of workaholicism on life satisfaction and affective commitment.

Keywords: Workaholism, Work-Life Balance, Life Satisfaction, Affective Commitment, Automotive Sector

JEL Classification: D23, M10

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The Mediating Role of Organizational Commitment in the Effect of Job Stress on Turnover Intention

The Mediating Role of Organizational Commitment in the Effect of Job Stress on Turnover Intention

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Mediating Role of Organizational Commitment in the Effect of Job Stress on Turnover Intention
Author(s): Nilufer Serinikli
Volume: 10
Number: 4
Year: 2019
Page: 915-928
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.210
Abstract
Today, people spend most of their time in the workplace and therefore are exposed to stress. Job stress negatively affects organizational commitment of employee, but causes lead to employee’s having intention to leave. The aim of this study is to study the mediating role of organizational commitment on the effects of job stress and turnover intention. For this purpose, a survey of 145 hotel employees in the city center and districts of Edirne was conducted. The study shows that the level of job stress and turnover intention of employee participating the survey is low. On the other hand, it is concluded that the level of organizational commitment of employees is high. Regression was used for the data analysis. The results of the regression analysis showed that the job stress affected the turnover intention in a positive way, while the organizational commitment affected it in a negative way. The results also indicated that organizational commitment seemed to have a partial mediating role on the relationship between job stress and turnover intention.

Keywords: Organizational Commitment, Turnover Intention, Job Stress, Hotel Employees

JEL Classification: D23, L20, M19

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The Relationship between Personality Type and Perceived Stress Level: Evidence from Independent Public Accountants

The Relationship between Personality Type and Perceived Stress Level: Evidence from Independent Public Accountants

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Relationship between Personality Type and Perceived Stress Level: Evidence from Independent Public Accountants
Author(s): Ali Ihsan Akgun, Nurhan Ture
Volume: 10
Number: 4
Year: 2019
Page: 903-913
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.209
Abstract
The role of stress in accounting profession has been examined in behavioral accounting literature in many studies conducted over the last three decades. The purpose of this study is to determine the relationship between personality and perceived stress level on the independent public accountants in Turkey by using Eysenck personality type used to identify the personality characteristics of the independent public accountants and the stress level scale to determine the sources of stress and to specify behavior types in stressful events. Our research findings establish that there is a significant difference between personality type and perceived stress level. In addition, there is a negative relationship between extraverted personality attribute and perceived stress level and a positive relationship between intraverted personality attribute and perceived stress level.

Keywords: Personality Types, Stress Level, Independent Public Accountants

JEL Classification: M12, M41

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