Category: Manuscript

An Overview of Compulsive Buying Behavior

An Overview of Compulsive Buying Behavior

Article Information
Journal: Business and Economics Research Journal
Title of Article: An Overview of Compulsive Buying Behavior
Author(s): Asena Gizem Yigit, Bekir Govdere
Volume: 12
Number: 3
Year: 2021
Page: 717-730
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.347
Abstract
Compulsive buying behavior is the consumption made by individuals to alleviate the tension experienced in situations such as anxiety, mood disorders, depression, and stress. In here, what is important for the individual is the feeling of pleasure in the purchasing process rather than obtaining any product or service. Although compulsive consumers experience a short-term relief with the buying process, they then face a feeling of regret. However, later they face a feeling of regret. In addition, this behavior, which causes great financial problems, causes not only economic problems but also social and family problems. In particular, there are opinions that the constantly changing life conditions, digitalization, internet use, sales and marketing strategies of companies, and credit opportunities feed this behavior. In this study, it is aimed to better understand compulsive purchasing behavior and to grasp the importance of its socio-economic dimension. For this purpose, a detailed literature review was made and the characteristics, causes, demography, prevalence and consequences of compulsive buying behavior in societies were emphasized. Compulsive buying studies does not have a very long history, and most of the work done in the field has been framed by the clinical field. This situation caused the socio-economic dimension of the studies to lag behind. In this sense, the study is expected to contribute to both academic and social fields.

Keywords: Compulsive Buying, Compulsive Consumption, Behavioral Economics, Compulsive Consumer, Excessive Consumption Behavior

JEL Classification: D11, D91

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The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research

The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research
Author(s): Mustafa Seckin Salvarli, Burak Kartal
Volume: 12
Number: 3
Year: 2021
Page: 705-716
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.346
Abstract
The developments in the digital world have changed the strategy followed by companies in dealing with changes in the business environment. Therefore, the way marketers touchpoints with the customer, the resources, and the methods they use to attract or retain the customer have changed. These changes essentially required developing relationships that would enable the customer to understand the needs, characteristics, ideas, relationship patterns, and problems in the virtual world. Thanks to the relationships that have been developed, it has begun to be understood the purchasing intentions of the consumers and the factors they attach importance to the purchasing phase. Based on the literature review, this study examines the effects of social media marketing activities, which have many different advantages besides their benefits in establishing relationships with customers, and brand personality on consumers’ intention to purchase the relevant brand. With this study, the need to examine the possible mediating effect of brand personality on the relationship between social media marketing activities and the consumer’s purchase intention is emphasized, and it is aimed to be a source of motivation for conducting studies on this subject.

Keywords: Social Media, Social Media Marketing Activities, Brand, Brand Personality, Consumer Purchase Intention

JEL Classification: M30, M31

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The Effects of Social Marketing Activities on Purchasing Behaviour

The Effects of Social Marketing Activities on Purchasing Behaviour

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Effects of Social Marketing Activities on Purchasing Behaviour
Author(s): Suleyman Can Yildirir
Volume: 12
Number: 3
Year: 2021
Page: 685-703
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.345
Abstract
Social problems have been monitored closely by almost all countries since the middle of the 20th century. Regarding the subject, the regulations of the countries and institutions, as well as the perspective of the people, have pushed the enterprises to create systems for social issues in their activities. The aim of this study is to examine the effects of enterprises’ social marketing activities on attitudes, buying intentions, and behaviors of consumers. In addition, it is aimed to determine whether there is a difference between the attitudes of consumers towards social marketing activities according to their demographic characteristics. The convenience sampling method was used for the selection of samples. 383 data were obtained and structural equation modeling was used for analysis. Results of the study show that consumers prefer the companies which make social benefits, also they prefer the firms which disseminate these activities via the mass medium. Likewise, consumers who have participated in the study said that they might pay more to the products and firms that make social benefits than the other same quality and cheaper products.

Keywords: Social marketing, Attitude, Intention, Behavior, Consumer

JEL Classification: M30, M31

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An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior

An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior

Article Information
Journal: Business and Economics Research Journal
Title of Article: An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior
Author(s): Merve Simsek, Eyup Akin
Volume: 12
Number: 3
Year: 2021
Page: 669-684
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.344
Abstract
Fans’ expenditures are one of the most important income items of sports clubs. In addition to socio-demographic factors, the connection that fans establish with their teams can also be effective in this expenditure. From a sports marketing perspective, it is important to focus on the influence of fan loyalty and advocacy in spending for the team. In this study, it was examined whether different types of fans, fan loyalty, and the socio-demographic characteristics of the fans have effects on the spending for the team. The research was carried out in two stages. In the first stage, data were obtained from a group of 50 people in order to determine the different types of supporters, the types of financial support provided and, if not, the reasons for this. The information obtained from this preliminary study was used in the main survey form prepared later. To measure the loyalty of the fans, scales in Mahony, Madrigal and Howard (2000), Bobalca, Gătej and Ciobanu (2012), El-Manstrly and Harrison (2013), and Tachis and Tzetzis (2015) were used. Data were obtained from a sample of 533 people using the convenience sampling method. According to the results of the regression analysis, it was observed that these variables were effective in some of the expenditures made for the team, but not in others.

Keywords: Sports Marketing, Customer Loyalty, Consumer Behavior, Football, Fans

JEL Classification: M31, L83

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Online Resolution of Tax Disputes: An Assessment on The Turkish Tax Judiciary System

Online Resolution of Tax Disputes: An Assessment on The Turkish Tax Judiciary System

Article Information
Journal: Business and Economics Research Journal
Title of Article: Online Resolution of Tax Disputes: An Assessment on The Turkish Tax Judiciary System
Author(s): Mine Binis
Volume: 12
Number: 3
Year: 2021
Page: 653-667
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.343
Abstract
A dispute is a conflict that occurs between at least two parties in terms of existence, functioning and results of any legal relationship. The structure of these disputes, which are likely to be experienced in all areas, has varied depending on the widespread use of the internet and developments in information technologies. This alteration has generated differences in the nature of the disputes and its resolution. Together with the participation of the technology as “the fourth party” in resolution of the disputes a change movement has emerged. This transformation has led to the idea of including online solutions in dispute resolution systems. Online resolution way is a method aiming to resolve the disputes fast, simple and less costly via internet. The study aims to evaluate the application areas of online resolutions and to consider the availability of incorporating online dispute resolution ways into the dispute resolution system for resolving tax disputes in the judicial process in Turkey. From this point, evaluations have been made on the theory, country practices, existing legal regulations, and judgement principles. As a result of these evaluations, it has been concluded that the online resolution of disputes is partially implemented in Turkey and e-ADR, which have application areas in civil law proceedings, can also be applied in tax proceedings with the necessary legal regulations.

Keywords: Online Dispute Resolution (ODR), Electronic Alternative Dispute Resolutions (e-ADR), Tax Dispute, Tax Judgement

JEL Classification: K30, K34, K41, 033

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The Effect of Working Capital Financing Strategies on Firm Profitability: An Application on Borsa Istanbul Manufacturing Firms

The Effect of Working Capital Financing Strategies on Firm Profitability: An Application on Borsa Istanbul Manufacturing Firms

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Effect of Working Capital Financing Strategies on Firm Profitability: An Application on Borsa Istanbul Manufacturing Firms
Author(s): Ersin Timur, Turhan Korkmaz
Volume: 12
Number: 3
Year: 2021
Page: 629-652
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.342
Abstract
Working capital management is among the most important issues of financial management, which includes investment and financing decisions for current assets. Working capital is an important area that business management, especially financial managers, should work on meticulously in order to fulfill the daily activities of a business without interruption and to ensure the continuity of business activities. In this context, it is of great importance for businesses to be managed with an effective working capital so that they can continue their activities without interruption, increase their profitability by reducing the risk and reach the targeted vision. However, the adoption and implementation of the optimal financing strategy for businesses significantly affects the efficiency and profitability in the management of current assets. In this study, it is aimed to investigate the relationship between working capital financing strategies and firm profitability. In addition, the factors affecting working capital management were tried to be determined. For this purpose, the financial data of the firms traded in the Borsa Istanbul (BIST) Manufacturing sector for the 2010-2019 periods were obtained. Selected data were tested econometrically with panel data analysis. The empirical findings obtained as a result of the study were analyzed, and as a result of the analysis, it was concluded that the factors affecting the profitability of companies following balanced financing strategy, conservative financing strategy, and aggressive financing strategy affect differently.

Keywords: Working Capital Management, Working Capital Financing Strategies, Profitability, Borsa Istanbul

JEL Classification: C33, G32, L25

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The Effects of Universities on Local Economy: The Case Study of Bursa Uludag University

The Effects of Universities on Local Economy: The Case Study of Bursa Uludag University

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Effects of Universities on Local Economy: The Case Study of Bursa Uludag University
Author(s): Volkan Gursel, Cem Okan Tuncel, Serdar Geldimyradov
Volume: 12
Number: 3
Year: 2021
Page: 613-627
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.341
Abstract
Universities have a positive influence on the cities not only in terms of cultural and social aspects but also in economic aspects. Due to students’ expenditures, universities make a contribution to urban economic growth in the cities where they located. The main goal of this study is to investigate the direct, indirect, and induced effects of Bursa Uludag University on the Bursa economy. In this study, the information compiled from spending units of the university, and data gathering from 381 students of Bursa Uludag University are used. According to data analyzing results, Bursa Uludag University created a total of 1.21 billion Turkish Lira (TL) direct and indirect income, and 13,870 direct and indirect employment in the Bursa economy in 2018. As a result, induced income effect and induced employment effect of Bursa Uludag University are estimated as 2.57 billion TL and 21,227 employees respectively.

Keywords: Urban Economy, Bursa Economy, University, Students’ Expenditure, Economic Impact

JEL Classification: I23, O10

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Asymmetric Effect of Oil Price and Exchange Rate on Food Prices: The Case of Turkey

Asymmetric Effect of Oil Price and Exchange Rate on Food Prices: The Case of Turkey

Article Information
Journal: Business and Economics Research Journal
Title of Article: Asymmetric Effect of Oil Price and Exchange Rate on Food Prices: The Case of Turkey
Author(s): Cem Gokce
Volume: 12
Number: 3
Year: 2021
Page: 599-611
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.340
Abstract
One of the obstacles to economic stability is high inflation. Food inflation can be considered among the determining factors of inflation. In this context, the study aims to examine the effect of oil prices and exchange rates on food prices. In the study, NARDL (Non-Linear Autoregressive Distributed Lag) method was applied to predict that oil prices and exchange rates may have an asymmetric effect on food prices. Monthly data from January 2010 to December 2019 were used in the study. The main results achieved were realized within the framework of expectations. The results show that oil prices and exchange rates are in an asymmetrical relationship with food prices in the long run. In the short term, an asymmetrical relationship was not detected. Also, when the long-term coefficients are analyzed, it is seen that positive changes in oil prices and exchange rates are statistically significant. Positive changes in oil price and exchange rate affect the dependent variable in the same direction. If oil prices increase by 1 U.S. Dollar, the food price index increases by 0.30 units, and when the U.S. Dollar rate increases by 1 TL (Turkish Lira), the food price index increases by 16.6 units. As a policy recommendation within the framework of these results, precautions should be taken to reduce the pass-through of positive shocks in oil prices and exchange rates to food prices.

Keywords: Oil Prices, Exchange Rates, Food Prices, NARDL Model, Asymmetry

JEL Classification: E31, Q11, Q31, Q43

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Effects of The Construction Sector on Economic Growth and Financial Markets: The Case of Turkey

Effects of The Construction Sector on Economic Growth and Financial Markets: The Case of Turkey

Article Information
Journal: Business and Economics Research Journal
Title of Article: Effects of The Construction Sector on Economic Growth and Financial Markets: The Case of Turkey
Author(s): Mehmet Ali Polat, Eda Fendoglu
Volume: 12
Number: 3
Year: 2021
Page: 575-598
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.339
Abstract
The construction sector, which provides significant employment with its labor-intensive structure, is one of the most important growth means in developing countries like Turkey. It stimulates economic activities in the other sectors that it interacts with. The study aims to analyze the effects of the construction sector on Turkey’s economic growth and financial markets. The data of real Gross Domestic Product (GDP), Construction Production Index, Borsa Istanbul (BIST) 100 index, and the banking sector domestic credit volume data for 2002:Q1-2019:Q3 are used to reveal the impacts of the construction sector on economic growth and financial markets in Turkey. Moreover, events affecting the Turkish economy within the analysis period are estimated by Bai and Perron’s (1998, 2003) method, and accordingly, ten different dummy variables are included in the analysis. Long-term analyses are performed using the Dynamic Ordinary Least Squares (DOLS) method. The findings indicate that a 1% increase in construction production index has increased national income by 0.68%, BIST100 index by 1.80%, and domestic credit volume by 2.35% in Turkey during the 2002:Q1-2019:Q3 period. Short-term analyses are also conducted by the DOLS method, and it is found that the growth in the construction sector affects economic growth and financial markets positively and statistically significant in the short term. The results also indicate that error correction mechanisms of the models operate.

Keywords: Construction Sector, Economic Growth, Borsa Istanbul, Credit Volume, Analysis with Structural Breaks

JEL Classification: L740, F43, G10

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The Relationship Between Competition and Productivity in the Turkish Manufacturing Industry: A Firm-Level Analysis

The Relationship Between Competition and Productivity in the Turkish Manufacturing Industry: A Firm-Level Analysis

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Relationship Between Competition and Productivity in the Turkish Manufacturing Industry: A Firm-Level Analysis
Author(s): Ramazan Ekinci
Volume: 12
Number: 3
Year: 2021
Page: 557-573
ISSN: 2619-9491
DOI Number: 10.20409/berj.2021.338
Abstract
This study aims to analyze the effect of competition on total factor productivity (TFP) for selected 77 companies operating in the manufacturing industry for the 2011-2019 period. The competitiveness of firms is calculated using the Lerner index. Total factor productivity is estimated based on the cost function using the stochastic frontier analysis (SFA) method. As a result of the estimation, the total factor productivity growth rate decreases rapidly after 2015 and becomes negative in 2018 and 2019. Although the average Lerner index, which shows the competitive power of the companies, is 35.06%, there is no significant change in the level of competition. Among the sectors, while the Basic Metal Industry is the lowest sector in terms of TFP growth rate; the sector with the highest TFP growth is the Chemicals, Petroleum Rubber and Plastic Products sector. On the other hand, while the most competitive sector is the Paper and Paper Products, Printing and Publishing, the sector with the least competition is the Non-Metallic Mineral Products Sub-sector. The findings of the study shows that the relationship between competition and total factor productivity is not linear. The estimated competition (1-Lerner index) threshold value for firms is 0.322. When competition is below the threshold, the effect of increased competition on total factor productivity is insignificant. When competition is above the threshold, the effect of increased competition on total factor productivity is positive and statistically significant.

Keywords: Competition, Productivity, Manufacturing Industry, Panel Data Analysis, Stochastic Frontier Analysis

JEL Classification: C24, D22, L11

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