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BUSINESS AND ECONOMICS RESEARCH JOURNAL

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Article Information

Journal: Business and Economics Research Journal

Title of Article: Tatil Satınalma Sürecinde İtici Faktörler, Bilgi Arama ve Memnuniyet İlişkisi: Yerli Turistler Üzerine Bir Araştırma
[The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists]

Author(s): Sirvan Sen Demir

Volume: 1

Number: 4

Year: 1

Page: 119 – 132

ISSN: 1309-2448

Abstract

The purpose of this study is to investigate the relationship among push factors, information search and holiday satisfaction in the purchasing process of domestic tourists. At first, a literature review was conducted with regards to the research. Then a questionnaire was developed from the studies reviewed in the literature. Data were collected by researchers in face-to-face interviews with 375 tourists in Mu?la region and then these were analyzed through SPSS and LISREL statistical programs. Structural and convergent validity of the data were presented for consideration via the explanatory factor analysis. Afterwards, a confirmatory factor analysis was conducted in structural equation modelling to test the hypotheses leading to determination of the relationship among push factors, information search and holiday satisfaction. A positive relationship was found between push factors and information search. Similarly, a positive and meaningful relationship was found between push factors and holiday satisfaction, and between information search and holiday satisfaction, as well. Consequently, all hypotheses were accepted.

Keywords: Mugla, Domestic tourists, Push factors, Information search, Holiday satisfaction

JEL Classification: M30, M31

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