Effect of The Career Future Perceptions on Employer Attractiveness Perceptions

Article Information
Journal: Business and Economics Research Journal
Title of Article: Effect of The Career Future Perceptions on Employer Attractiveness Perceptions
Author(s): Berk Ozcinar, Emel Esen
Volume: 11
Number: 4
Year: 2020
Page: 1097-1117
ISSN: 2619-9491
DOI Number: 10.20409/berj.2020.301
When considering the human resource is the most important factor to be successful for the companies today, attracting the potential employees who are able to improve themselves, cope with the obstacles that will meet along with his or her careers, adapt to changes, struggle with uncertainties, have a positive perspective for future has become rather important. In the study, it was aimed to measure the effect of the levels of perception of generations career future on employer attractiveness. For this purpose, a survey was conducted with 361 participants. In the measurement of career future perception, “career future scale” developed by Rottinghaus et al. (2005) was used and in the measurement of employer attractiveness, the “employer attractiveness scale” developed by Berthon et al. (2005) was used. According to the results obtained by the conducted research, it is realized that the perception of career future affects especially improvement value, social value, and benefit value of employee attractiveness positively and affects economic value negatively. It was also found that there are differences in career future perceptions and employer attractiveness according to gender, generation, employment status, and education level.

Keywords: Career Future Perception, Career Adaptation, Career Optimism, Employer Attractiveness

JEL Classification: M10, M19

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