Category: Manuscript2

The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents

The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents
Author(s): Arzu Tuygun Toklu
Volume: 16
Number: 2
Year: 2025
Page: 227-242
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.465
Abstract
One way to ensure local development is to turn cities into brand cities. Events are of great importance in cities with high tourism potential becoming brand cities. Cities can become tourism destinations and brand cities with local small events, including music, art, and sports. The aim of this study is to determine the effects of an event on the attitude towards the event and the destination and the intention to revisit and recommend. The Viçe Fest festival held in the Fındıklı district of Rize was used as a stimulus event. The data of the study was collected with a face-to-face survey method among 189 city residents reached by the convenience sampling method. PLS-based structural equation modeling was used in the analysis of the data. According to the findings, the social impact and emotional experience of the festival are effective on the attitude towards the event. The attitude towards the event is effective on the attitude towards the destination. The attitude towards the destination is also effective on revisit intention and destination recommend. The findings of the study can make significant contributions to the parties aiming to become a brand city in the strategies they will develop.

Keywords: Event Marketing, Effects of Event, Attitude Towards Event, Attitude Towards Destination, Revisit Intention, Destination Recommendation Intention

JEL Classification: M30, M31, M39

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The Mediating Role of Thriving at Work in the Effect of Workplace Spirituality on Job Crafting

The Mediating Role of Thriving at Work in the Effect of Workplace Spirituality on Job Crafting

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Mediating Role of Thriving at Work in the Effect of Workplace Spirituality on Job Crafting
Author(s): Şeyda Nur Seçkin, Cahit Çağlın
Volume: 16
Number: 2
Year: 2025
Page: 207-225
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.464
Abstract
Workplace spirituality refers to employees’ sense of meaning and purpose in their work, thereby fostering a spiritual connection between themselves and their professional roles. The fact that individuals seek to fulfill their spiritual needs not only in their personal lives but also in their professional lives, and that spirituality serves as a strong resource for coping with the challenges of work life, makes this topic both relevant and significant. Previous studies have demonstrated that workplace spirituality positively affect employee well-being and work outcomes. However, through which mechanisms workplace spirituality shapes employees’ job behaviors in a positive direction is not very well known. Based on self-determination theory, the socially embedded model of thriving, and the conservation of resources theory, this study examines whether workplace spirituality affects job crafting through thriving at work. Data were collected from 417 teachers working in primary and high schools. Research findings showed that the two sub-dimensions of workplace spirituality (meaningful work and alignment with organizational values) positively affect thriving at work, but the effect of a sense of community on thriving at work was nonsignificant. It has also been found that alignment with organizational values positively affects job crafting through both vitality and learning, but meaningful work has a positive effect on job crafting only through vitality.

Keywords: Workplace Spirituality, Thriving at Work, Job Crafting

JEL Classification: D23, M12, M19

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Anatomy of Digital Leadership Studies: An Analysis with Topic Modeling Approaches

Anatomy of Digital Leadership Studies: An Analysis with Topic Modeling Approaches

Article Information
Journal: Business and Economics Research Journal
Title of Article: Anatomy of Digital Leadership Studies: An Analysis with Topic Modeling Approaches
Author(s): Osman Akarsu, Hüseyin Parmaksız
Volume: 16
Number: 2
Year: 2025
Page: 179-205
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.463
Abstract
This study aims to identify trends in digital leadership and analyze frequently used terms and their underlying topic structures in a significant data context. To achieve this, the study used topic modeling approaches (TMA) applied to the academic literature on digital leadership. A total of 847 articles published between 2014 and 2024 from Web of Science, Scopus, DergiPark, and Council of Higher Education Thesis Center databases were collected and analyzed using TMA. In particular, latent Dirichlet allocation (LDA) and BERTopic, which are among the TMA approaches, were used to provide a comprehensive review of the field as well as a comparative analysis of the methodologies. Generative artificial intelligence is used to make the results obtained with the topic modeling approaches more meaningful. In particular, OpenAI’s GPT-3.5-turbo model was used to automatically summarize the topics identified with LDA and BERTopic and generate appropriate thematic headings. The results reveal that the concept of digital leadership in the literature is primarily focused on overcoming organizational challenges through innovation and transformation. Key themes identified include the adoption of innovative strategies for digital transformation, the development of new business models, and the role of digital leadership in quality management, technological analysis, and performance improvement through effective technology, knowledge, and social management. Overall, these findings provide valuable insights for future research by suggesting potential variables and research questions, clarifying academic trends in the field, and providing a new method for mapping this emerging area of study.

Keywords: Digital Leadership, Topic Modeling Approaches, Domain Mapping, Generative AI, Artificial Intelligence

JEL Classification: M10, M19, O33

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Exploring Human Resource Strategies for Improving Situational Awareness Training through Gamification

Exploring Human Resource Strategies for Improving Situational Awareness Training through Gamification

Article Information
Journal: Business and Economics Research Journal
Title of Article: Exploring Human Resource Strategies for Improving Situational Awareness Training through Gamification
Author(s): Kağan Cenk Mizrak
Volume: 16
Number: 2
Year: 2025
Page: 159-178
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.462
Abstract
The aviation industry increasingly relies on advanced training methods to ensure the safety and efficiency of flight operations, with situational awareness being one of the most critical competencies for crew members. As automation and technology play an ever-larger role in aviation, managing cognitive load during training has become a pressing issue. This study addresses the problem of how human resource (HR) departments can integrate gamification techniques into crew resource management (CRM) training to improve situational awareness while reducing cognitive overload. The aim of the study is to explore HR strategies that optimize cognitive load using gamification in aviation training programs. A qualitative methodology was employed, involving semi-structured interviews with 15 experts, including HR professionals, aviation trainers, and cognitive psychologists. Data were analyzed using thematic analysis, with NVivo software facilitating the coding and identification of key themes. The findings reveal that HR plays a pivotal role in reducing cognitive load by incorporating scenario-based training, real-time feedback, and post-flight debriefing sessions. Additionally, gamification methods—such as VR simulations, competitive challenges, and performance feedback loops—were found to enhance situational awareness by optimizing cognitive engagement. The novelty of this study lies in its focus on the intersection of gamification, cognitive load management, and HR training strategies in aviation, providing new insights into how emerging technologies can be effectively applied to improve crew performance and safety in high-pressure environments. This research contributes to the growing body of literature on aviation training by highlighting the practical implications of gamification for HR professionals.

Keywords: Human Resource Management (HRM), Aviation Management, Crew Resource Management (CRM), Situational Awareness, Cognitive Load Theory (CLT)

JEL Classification: M12, L93, M53, D83, D91

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Integrated Reporting Quality: A Comparative Analysis of Private Sector Companies with TOPSIS

Integrated Reporting Quality: A Comparative Analysis of Private Sector Companies with TOPSIS

Article Information
Journal: Business and Economics Research Journal
Title of Article: Integrated Reporting Quality: A Comparative Analysis of Private Sector Companies with TOPSIS
Author(s): İrem Özcan
Volume: 16
Number: 2
Year: 2025
Page: 137-158
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.461
Abstract
The aim of this study is to assess the quality of the integrated reports of private sector companies for 2023 and to rank the companies included in the study according to the quality scores of their integrated reports. For this purpose, the 2023 integrated reports of 27 private sector companies operating in various fields were obtained from the Integrated Reporting Network Turkey page and subjected to content analysis and then analyzed using the integrated reporting quality measurement technique based on four main components: background, reliability and assurance, content, and format. A total of 23 sub-categories were analyzed under the four components and the results were ranked using the TOPSIS method. The findings show that companies operating in the same sector score quite close to each other. In particular, the scores of companies in the banking and manufacturing sectors are close to each other.

Keywords: Integrated Reporting, Integrated Reporting Quality, Integrated Report, Non-Financial Reporting, TOPSIS

JEL Classification: M41, M49

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Exploring the Role of Financial Development on Energy Consumption in Turkiye

Exploring the Role of Financial Development on Energy Consumption in Turkiye

Article Information
Journal: Business and Economics Research Journal
Title of Article: Exploring the Role of Financial Development on Energy Consumption in Turkiye
Author(s): Pınar Karahan-Dursun
Volume: 16
Number: 2
Year: 2025
Page: 125-136
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.460
Abstract
This study investigates the impact of financial development on energy consumption in Turkiye from 1985 to 2019. To this end, the study employs Bound test, ARDL model and VECM-based causality test. In the empirical analysis, economic growth and foreign direct investment are included in the estimated model. The results of the Bound test indicate that there is cointegration between the series. The results of the estimated ARDL model show that financial development contributes to the increase in energy consumption both in the long run and in the short run. The results of the long-run ARDL model show that a 1% increase in financial development leads to an increase in energy consumption by 0.36%. The study also concludes that economic growth is a driver of energy use, while human capital negatively affects energy consumption in the long-run. The results of the causality test in the VECM framework reveal that there is a causal relationship from financial development to energy consumption in the short run, and all explanatory variables together are Granger causes of energy consumption in the long run.

Keywords: Financial Development, Energy Consumption, Economic Growth, ARDL, VECM Causality Test

JEL Classification: O16, O13, C32

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Bibliometric Analysis of Studies on the Dark Tetrad

Bibliometric Analysis of Studies on the Dark Tetrad

Article Information
Journal: Business and Economics Research Journal
Title of Article: Bibliometric Analysis of Studies on the Dark Tetrad
Author(s): Funda Er Ülker
Volume: 16
Number: 1
Year: 2025
Page: 107-123
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.459
Abstract
The purpose of this study is to guide future studies on the subject by conducting a bibliometric analysis of the studies on the “dark tetrad” in the Web of Science. In this direction, bibliometric data of 250 studies published between 2013 and 2023 were used. The research results show that the first study on the dark tetrad was conducted in 2013 and the most studies were conducted in 2021. Also the most studies were found to be in the article type, in the field of psychology, in the English language and in the United States of America. The most cited publication is the article titled “Trolls Just Want to Have Fun” written by Buckels, Trapnell and Paulhus in 2014. The most collaborating author is E. March, the most cited author is D. L. Paulhus, the most cited country is Canada, the most cited institution is the University of British Columbia, the most frequently used keyword is “dark tetrad” and the most co-cited author is Paulhus.

Keywords: Dark Tetrad, Bibliometrics, Bibliometric Analysis, Web of Science, Visual Mapping

JEL Classification: M1O, M19

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Bibliometric Analysis of Studies in The Field of Economics of Education in The Web of Science Database

Bibliometric Analysis of Studies in The Field of Economics of Education in The Web of Science Database

Article Information
Journal: Business and Economics Research Journal
Title of Article: Bibliometric Analysis of Studies in The Field of Economics of Education in The Web of Science Database
Author(s): Murat Yiğittekin, Orhan Cingöz, Fatma Köybaşi Şemin
Volume: 16
Number: 1
Year: 2025
Page: 87-106
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.458
Abstract
The objective of this study is to present a critical analysis of the bibliometric analysis of research in the field of economics of education in the Web of Science database between 1970 and 2024, employing the scientific mapping method. To this end, a total of 1,717 studies pertaining to the field of economics of education were retrieved from the Web of Science database. The data were analyzed using the Bibliometrix and VOSviewer software. The distribution of research on the economics of education was examined in terms of the number of articles, the average annual number of citations, the journals, institutions, and prominent authors publishing the most on the subject, the countries and collaboration status of the researchers, the word cloud and the most used keywords, and the current status of this research. Both performance analysis and scientific mapping analysis were employed to examine the data. The results demonstrate that the number of studies in the field of economics of education has increased since 2001. The majority of studies on this subject were conducted in the USA and by authors affiliated with the California State University system. The most prolific researcher in this field was D. Goldhaber, with the highest number of publications being in the journal Economics of Education Review. The author with the highest number of citations is P. Engzell, while the author with the highest number of co-citations and co-references is E. A. Hanushek. Moreover, the most frequently cited journal in this field was the American Economic Review, while the most prevalent keyword was “educational economics.” It is anticipated that the research conducted in light of the findings will illuminate the direction of future studies in the field of educational economics and serve as a guiding force.

Keywords: Economics of Education, Educational Economics, Bibliometric Analysis, Scientific Mapping

JEL Classification: H52, I21, I22

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Turkish Adaptation of Career Well-being Scale: Validity and Reliability Analysis

Turkish Adaptation of Career Well-being Scale: Validity and Reliability Analysis

Article Information
Journal: Business and Economics Research Journal
Title of Article: Turkish Adaptation of Career Well-being Scale: Validity and Reliability Analysis
Author(s): Meryem Derya Yeşiltaş
Volume: 16
Number: 1
Year: 2025
Page: 69-86
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.457
Abstract
This study aims to adapt the “career well-being scale”, consisting of 14 items and three dimensions, developed by Coetzee et al. (2021), into Turkish and to test its validity and reliability. To investigate the validity and reliability of the scale, exploratory factor analysis, confirmatory factor analysis, Cronbach’s alpha reliability test, normality test, convergent and discriminant validity analyses, and measurement invariance tests by gender were conducted. The study sample consisted of 415 teachers working in public schools in Adana and Osmaniye provinces. The results of the exploratory and confirmatory factor analyses supported the three-dimensional, 14-item structure of the scale and demonstrated that both convergent and discriminant validity were achieved. Configural, metric, scalar, and strict invariance models were tested to examine measurement invariance across gender groups. The findings indicated that the scale met the criteria for configural, metric, scalar, and strict invariance, establishing full measurement invariance and showing that female and male participants interpreted the scale content similarly. In conclusion, the multidimensional structure of the career well-being scale was confirmed within the Turkish context, and it was found to be a valid and reliable measurement tool with strong psychometric properties. The scale was determined to be a reliable and valid instrument suitable for researchers and practitioners, such as career counselors and human resources professionals.

Keywords: Career, Career Well-Being, Scale Adaptation, Validity and Reliability, Measurement Invariance

JEL Classification: D23, J24, M1, M12, C83

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Sustainability Attitudes and Behaviours of University Students: The Case of Bursa Uludag University

Sustainability Attitudes and Behaviours of University Students: The Case of Bursa Uludag University

Article Information
Journal: Business and Economics Research Journal
Title of Article: Sustainability Attitudes and Behaviours of University Students: The Case of Bursa Uludag University
Author(s): Elif Yücel
Volume: 16
Number: 1
Year: 2025
Page: 43-67
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.456
Abstract
Although sustainability is one of the most important global goals of our time, it has not yet been fully integrated into the daily lives of individuals in many societies. This study aims to examine the level of students’ attitudes and behaviours towards sustainability at universities, which are expected to spread sustainability awareness by forming the foundation of sustainability education, and to measure the impact of these attitudes on behaviours related to sustainability. The research was conducted with students from the Faculty of Economics and Administrative Sciences (FEAS) at Bursa Uludağ University, and the data were collected through a survey. A total of 921 students from different departments of the FEAS participated in the survey, and frequency analysis, regression analysis, t-test, and ANOVA analyses were used in the data analysis. According to regression analysis results, a moderate positive relationship was found between students’ sustainability attitudes and sustainability behaviours. This indicates that students with a higher awareness of sustainability are more likely to engage in behaviours that reflect these attitudes. Furthermore, the study found a statistically significant difference between students’ knowledge levels about the sustainable development goals and their interest in these goals, and their sustainability attitudes and behaviours. Students who had more knowledge about the goals and showed greater interest in them were found to have more positive sustainability attitudes and behaviours. The study also revealed statistically significant differences in students’ sustainability attitudes and behaviours based on their gender, length of study, and the departments they were studying in.

Keywords: Sustainability, Education, Sustainable Development Goals, Sustainability Attitudes and Behaviours

JEL Classification: Q01, Q56

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