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BUSINESS AND ECONOMICS RESEARCH JOURNAL

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Article Information
Journal: Business and Economics Research Journal
Title of Article: The Moderation Effect of Self-Esteem and Social Role Identities on the Impact of Organizational Prestige on Organizational Identification
Author(s): Esra Cinar, H. Nejat Basim
Volume: 10
Number: 1
Year: 2019
Page: 187-201
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.162
Abstract
This study aimed to manifest the moderation effects of self-esteem and social role identity (local/cosmopolitan identity) on the relationship between organizational prestige and organizational identification. In order to test the research model, data were collected from 419 individuals working in private and public sectors by using questionnaire method. By using structural equation model and hierarchical regression model, the research model was analyzed. In consequence of the analyses run, a significant and positive relationship was found between organizational prestige and organizational identification. Then, the moderation effect of self-esteem on the relationship between these variables was analyzed. The results showed that high self-esteem had a significant effect on this relationship. On the contrary, it was understood that there was no significant effect of medium self-esteem on this relationship. Then, the moderation effect of social role identity (local/cosmopolitan) on the impact of organizational prestige on organizational identification was investigated. The results showed that cosmopolitan identity had a moderating effect on the relationship between organizational prestige and organizational identification but local identity had no moderating role on this relationship.

Keywords: Organizational prestige, organizational identification, cosmopolitan identity, local identity, self- esteem

JEL Classification: D23, M10

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