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BUSINESS AND ECONOMICS RESEARCH JOURNAL

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Article Information
Journal: Business and Economics Research Journal
Title of Article: The Determination of Preference Ranking of A Group Travel Agencies in Turkey with PROMETHEE Method
Author(s): Hasan Uygurtürk, Turhan Korkmaz
Volume: 6
Number: 2
Year: 2015
Page: 141-155
ISSN: 1309-2448
Abstract
Travel agencies are the main actors of the tourism industry. Many touristic customers are involved in tourism activities benefiting from the services provided by the travel agencies. Travel agencies play an important role in advising them to make decisions and agencies also are being an information source for customers. In addition, travel agencies contribute the improvement of alternatives for touristic customers by improving continually their product and services. There are three different travel agency groups in Turkey. These groups are A group, B group and C group travel agencies. A-Group travel agencies are in the first place in terms of diversity of functions and economic size. A very large part of the travel agencies in Turkey is A group agencies. An excessive number of travel agencies make complicated the selection of agency for the touristic customers. This study aimed at evaluating the A group travel agencies operating in Turkey and presenting a choice of suggestion for potential touristic customers. For this purpose PROMETHEE method is used in analysis process. According to the results of the findings an order of preference for touristic customers is determined.
Keywords: Tourism industry, A group travel agency, preference functions, PROMETHEE, GAIA plane
JEL Classification: C44, L83

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