Passive Consumers, Vulnerabilities and Public Policies

Article Information
Journal: Business and Economics Research Journal
Title of Article: Passive Consumers, Vulnerabilities and Public Policies
Author(s): Ram Kesavan, Oswald Mascarenhas, Michael D. Bernacchi
Volume: 10
Number: 5
Year: 2019
Page: 1095-1108
ISSN: 2619-9491
DOI Number: 10.20409/berj.2019.224
In this paper we examine a “new” source of consumer vulnerability: the “secondary” consumption of harmful “micro” addictive products and the “primary” consumption of certain “macro” products that are the byproducts of our postindustrial civilization. We define consumer vulnerability of these products in relation to its cognates, disadvantage and detriment, introduce the theory of market imperfections to explain the factual domains of both “micro” and “macro” harmful products to identify the “new” vulnerable consumers, investigate the social concerns surrounding these products, and explore some feasible solutions for protecting them from their vulnerabilities.

Keywords: Consumer Vulnerability, Business Ethics, Market Imperfections, Micro and Macro Harmful Products, Joint-Responsibility

JEL Classification: F60, I10, I30, M30 Full Text