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BUSINESS AND ECONOMICS RESEARCH JOURNAL

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Article Information
Journal: Business and Economics Research Journal
Title of Article: Analyzing Retrenchment Strategies of Five Star Hotels during the Crisis Periods Using Fuzzy DEMATEL Method
Author(s): Nisa Eksili, Zeynep Unal, Emre Ipekci Cetin
Volume: 8
Number: 2
Year: 2017
Page: 259-273
ISSN: 1309-2448
DOI Number: 10.20409/berj.2017.49
Abstract
The crisis emerged between Turkey and Russia at the end of 2015 caused significant negative effects on the tourism sector as well as on many sectors. According to the Ministry of Culture and Tourism, the number of Russian Federation tourists coming to Turkey between January and December 2016 decreased by 76,26% compared to the same period of previous year. Hotels, which have to fight against the crisis, have made an effort to survive in the sector by developing a number of retrenchment strategies. The aim of this study is to examine the retrenchment strategies of five star hotels during the crisis periods with the fuzzy DEMATEL method. Firstly, the retrenchment strategies applied against the crises used in this study were determined by reviewing the related literature and face to face interviews with the general managers of five star hotels located in Antalya. Then the interrelationship of these retrenchment strategies was evaluated by using a multi-criteria decision making technique, the fuzzy DEMATEL method. It was stated that the strategy “Reduce the number of staff in all departments” was the most affected strategy among the other seven retrenchment strategies.

Keywords: Crisis Management, Retrenchment Strategies, Fuzzy DEMATEL Method, Hospitality Industry

JEL Classification: M10, C61

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