Who is guilty? Evaluation of the Relationship Between Impulsive Buying Behavior and Food Waste from Perspective of Attribution Theory

Article Information
Journal: Business and Economics Research Journal
Title of Article: Who is guilty? Evaluation of the Relationship Between Impulsive Buying Behavior and Food Waste from Perspective of Attribution Theory
Author(s): Gulnil Aydin, Sabahattin Celik
Volume: 11
Number: 3
Year: 2020
Page: 823-839
ISSN: 2619-9491
DOI Number: 10.20409/berj.2020.284
Abstract
The aim of this study is to investigate the relationship between impulsive buying behavior and food waste, and to whom (to themselves, to other individuals in the family, to marketing professionals) consumers showing impulsive buying behavior attribute responsibility/crime as a result of waste. For this purpose, the survey method was used to collect data in the study. Data was collected from 324 participants. Findings obtained as a result of factor analysis, cluster analysis and t-tests applied to the data -although there was a relationship between impulsive buying tendency and waste of food- pointed out that this relationship is not waste-increasing. In addition, compared to those who show impulsive buying tendency and those with a tendency to planned buying; it was observed that they accused marketing practitioners more about wastage. In the light of the findings obtained in the conclusion of the study, suggestions were presented to the marketing practitioners.

Keywords: Waste of Food, Impulsive Buying, Attribution Theory, Locus of Control, Emotion

JEL Classification: M31, Q01, Q13

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