Passive Consumers, Vulnerabilities and Public Policies

Makale Bilgileri
Dergi: Business and Economics Research Journal
Makalenin Başlığı: Passive Consumers, Vulnerabilities and Public Policies
Yazar(lar): Ram Kesavan, Oswald Mascarenhas, Michael D. Bernacchi
Cilt: 10
Sayı: 5
Yıl: 2019
Sayfa: 1095-1108
ISSN: 2619-9491
DOI Numarası: 10.20409/berj.2019.224
In this paper we examine a “new” source of consumer vulnerability: the “secondary” consumption of harmful “micro” addictive products and the “primary” consumption of certain “macro” products that are the byproducts of our postindustrial civilization. We define consumer vulnerability of these products in relation to its cognates, disadvantage and detriment, introduce the theory of market imperfections to explain the factual domains of both “micro” and “macro” harmful products to identify the “new” vulnerable consumers, investigate the social concerns surrounding these products, and explore some feasible solutions for protecting them from their vulnerabilities.

Anahtar Kelimeler: Consumer Vulnerability, Business Ethics, Market Imperfections, Micro and Macro Harmful Products, Joint-Responsibility

JEL Sınıflandırması: F60, I10, I30, M30 Tam Metin