|A personal reputation is a perceptual identity in which an individual shows obvious personal characteristics and achievements and reflects the behavior that the individual reports directly from observed or secondary sources. In today’s competitive world, the concept of reputation is frequently used in organizations. The importance of personal reputation, which is the micro level of reputation, especially has significant effects on an individual’s career, human resources decisions, and business results. It has been determined that the studies on personal reputation in organizations continue to add richness to the relevant literature in the international business literature, and there has not been enough research in the national literature. In this study, the conceptualization of personal reputation, which is seen as inadequate in national business literature, and how reputations are developed and how they spread to an organization are examined through various theories. It is also explained what benefits personal reputation brings to individuals and organizations. Finally, a general assessment was made, and recommendations for future research were presented.