Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

Article Information
Journal: Business and Economics Research Journal
Title of Article: Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers
Author(s): Emrah Tokgoz
Volume: 11
Number: 1
Year: 2020
Page: 261-278
ISSN: 2619-9491
DOI Number: 10.20409/berj.2020.249
Abstract
The impulsive and compulsive consumption that consumers cannot control has become a threat to individuals and countries due to their negative economic and social consequences. Materialism and status consumption are important negative personality traits underlying various consumers’ behaviors. In this research, it is aimed to explore the impact of materialistic values and status consumption on impulsive and compulsive consumption. Cluster sampling method was chosen as sampling method. Students aged 17 to 24 year-olds were selected and 589 usable completed questionnaires were received by using self-completion survey method. According to the results of the model, materialistic values has significant and positive direct impact on status, impulsive and compulsive consumption respectively. In research model, since impact of status consumption on compulsive consumption is not significant, materialistic values have impact on compulsive consumption via status and impulsive consumption.

Keywords: Materialistic Values, Status Consumption, Impulsive Consumption, Compulsive Consumption

JEL Classification: M30, M31

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