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Workplace Ostracism as An Antecedent of Workplace Incivility: Mediation of Negative Emotions and Moderating Role of Perceived Organizational Support

Workplace Ostracism as An Antecedent of Workplace Incivility: Mediation of Negative Emotions and Moderating Role of Perceived Organizational Support

Article Information
Journal: Business and Economics Research Journal
Title of Article: Workplace Ostracism as An Antecedent of Workplace Incivility: Mediation of Negative Emotions and Moderating Role of Perceived Organizational Support
Author(s): Malik Zeeshan, Noshaba Batool, Muhammad Ali Raza, Bahaudin G. Mujtaba
Volume: 16
Number: 4
Year: 2025
Page: 533-549
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.480
Abstract
This study examines the link between workplace ostracism and incivility along with the mediating role of negative emotions and moderating role of perceived organizational support. The study applies partial least squares structural equation modelling (PLS-SEM, Smart PLS-4) for data analysis of responses obtained from 315 service sector professionals in Pakistan. The results confirmed that workplace ostracism is positively linked to workplace incivility and that negative emotions mediate this relationship. Furthermore, the relationship between negative emotions and workplace incivility is moderated by perceived organizational support (POS) such that this relationship gets weaker for higher level of POS. This research enhances the literature surrounding the stressor emotion model and provides insights to organizations in formulating policies to manage workplace ostracism and incivility.

Keywords: Ostracism, Negative Emotions, Workplace Incivility, Perceived Organizational Support, Stressor Emotion Model

JEL Classification: M12, L93, M53, D83, D91

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Understanding the Residential and Business Attractiveness of Secondary Towns in Côte d’Ivoire from a Microeconomic Perspective

Understanding the Residential and Business Attractiveness of Secondary Towns in Côte d’Ivoire from a Microeconomic Perspective

Article Information
Journal: Business and Economics Research Journal
Title of Article: Understanding the Residential and Business Attractiveness of Secondary Towns in Côte d’Ivoire from a Microeconomic Perspective
Author(s): Kouadio Clement Kouakou, Vassy Pierre Sangare, Caroline Ble
Volume: 16
Number: 4
Year: 2025
Page: 513-531
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.479
Abstract
Territorial rebalancing and increased pressure on major metropolitan areas have made secondary towns strategic alternatives for urban development in developing countries. This study examines the main determinants of urban attractiveness in four secondary towns in Côte d’Ivoire: Bouaké, Korhogo, Daloa, and San Pedro. The analysis uses empirical data from local socioeconomic stakeholders and applies partial least squares path modeling (PLS-PM) to evaluate perceptions among individuals and businesses. The findings reveal substantial variation in attractiveness factors across towns and stakeholder groups. For individuals, quality of life is central, encompassing access to services, cleanliness, recreational opportunities, and other essential amenities. For businesses, urban attractiveness depends on infrastructure, fiscal conditions, energy availability, and institutional support. Significant constraints remain, burdensome taxation and limited energy access. These results underscore the importance of public services and incentives. The study recommends localized policies, improved integration of cultural and spatial dimensions, and expanded research to strengthen social cohesion and enhance local competitiveness.

Keywords: Attractiveness, Secondary Towns, Local Development, PLS-PM Model, Côte d’Ivoire, Sub-Saharan Africa

JEL Classification: R11, J21, O18, C50, O55

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Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects

Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects

Article Information
Journal: Business and Economics Research Journal
Title of Article: Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects
Author(s): İbrahim Atilla Karataş
Volume: 16
Number: 4
Year: 2025
Page: 493-512
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.478
Abstract
This study examines the effect of packaging type (packaged vs. unpackaged) on purchase intentions for fresh fruits and vegetables, within the context of the mediating role of perceived contamination and the moderating effect of perceived high price. While previous studies have addressed these factors separately, studies integrating all of them within a single framework are limited. Considering hygiene concerns and economic considerations, this study aims to understand consumer decision mechanisms in food retailing better. The study was conducted with 435 adult participants in Türkiye using convenience sampling. Although the sample is not nationally representative, it is sufficient for hypothesis testing and multivariate analyses. Exploratory and confirmatory factor analyses were performed, followed by regression-based mediation and moderation analyses. The results indicate a higher purchase intention for packaged products. Perceived contamination mediates the effect of packaging, particularly for unpackaged products, and limits the negative effect of high price perception. This study provides an integrated framework linking packaging, perceived contamination, and price evaluation to purchase intention.

Keywords: Consumer Behavior, Purchase Intention, Packaging, Perceived Hygiene, Price Sensitivity

JEL Classification: M30, M31, M39

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Cryptocurrency Price Prediction Using Machine Learning Methods and Determining the Best Method Using MCDM Techniques

Cryptocurrency Price Prediction Using Machine Learning Methods and Determining the Best Method Using MCDM Techniques

Article Information
Journal: Business and Economics Research Journal
Title of Article: Cryptocurrency Price Prediction Using Machine Learning Methods and Determining the Best Method Using MCDM Techniques
Author(s): Yunus Emre Korkmaz, Serpil Altınırmak, Çağlar Karamaşa
Volume: 16
Number: 4
Year: 2025
Page: 463-492
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.477
Abstract
This study aims to predict cryptocurrency prices using machine learning algorithms and to determine the most successful method through multi-criteria decision-making (MCDM) techniques. A multidimensional dataset was constructed for Bitcoin, Ethereum, BNB, Ripple, and Dogecoin using daily data from January 1, 2018, to December 31, 2023, incorporating price movements, technical indicators, investor sentiment, and macroeconomic factors. Prediction models such as SVR, RF, XGBoost, and LSTM were applied, and their performances were evaluated using error metrics like R², MAE, MSE, and RMSE. The importance levels of variables were analyzed through permutation importance for SVR and LSTM, and embedded importance calculation methods for RF and XGBoost. Based on model performances, a decision matrix was created, criterion weights were calculated using the CRITIC method, and rankings were conducted using TOPSIS, ARAS, and CODAS methods. The most successful algorithm was determined using the Copeland method. According to the results, the XGBoost algorithm demonstrated the highest overall performance. The LSTM algorithm ranked second, followed by RF in third and SVR in fourth place. Additionally, the findings indicate that technical analysis variables play a decisive role in model performance, whereas macroeconomic and sentiment indicators provide limited contribution.

Keywords: Cryptocurrency, Price Prediction, Machine Learning, Extreme Gradient Boosting, Support Vector Machine, Random Forest, Long Short-Term Memory, MCDM

JEL Classification: C45, C53, G17

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Sustainability Race in Aviation: Evaluation of Corporate Sustainability Performance of Europe’s Leading Airlines Using CRITIC-EDAS

Sustainability Race in Aviation: Evaluation of Corporate Sustainability Performance of Europe’s Leading Airlines Using CRITIC-EDAS

Article Information
Journal: Business and Economics Research Journal
Title of Article: Sustainability Race in Aviation: Evaluation of Corporate Sustainability Performance of Europe’s Leading Airlines Using CRITIC-EDAS
Author(s): Mehmet Şahin Durak
Volume: 16
Number: 4
Year: 2025
Page: 435-462
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.476
Abstract
This study comparatively evaluates the corporate sustainability performance of Europe’s leading airlines across the economic, environmental, and social dimensions for the 2019-2023 period. The sample comprises Lufthansa, IAG, Air France-KLM, Turkish Airlines (THY), and SAS (Scandinavian Airlines). Methodologically, criterion weights were first computed objectively using CRITIC, after which annual performance scores and rankings were obtained with EDAS. The data were compiled from the companies’ sustainability/integrated annual reports and open-access sources, and are based on firm-level yearly indicators. The findings show that no airline simultaneously leads across all dimensions. Turkish Airlines stands out markedly in the economic dimension in the post-pandemic period; SAS consistently leads the environmental dimension throughout the period; and Air France-KLM maintains a steady first place in the social dimension. IAG demonstrates a strong recovery in the economic and social domains, while Lufthansa remains broadly balanced but positioned in the middle tier. By providing an evidence-based framework for the multidimensional measurement of sustainability performance in European aviation, the study offers concrete implications for prioritization by managers and policymakers.

Keywords: Corporate Sustainability, Sustainability Performance, Aviation Industry, CRITIC, EDAS

JEL Classification: M10, M14, L10

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NLP-Based Quantification of ESG in Sustainability Reports and Firm-Specific Risk: Evidence from Borsa İstanbul

NLP-Based Quantification of ESG in Sustainability Reports and Firm-Specific Risk: Evidence from Borsa İstanbul

Article Information
Journal: Business and Economics Research Journal
Title of Article: NLP-Based Quantification of ESG in Sustainability Reports and Firm-Specific Risk: Evidence from Borsa İstanbul
Author(s): Yunus Emre Akdoğan, Bayram Aydın
Volume: 16
Number: 4
Year: 2025
Page: 417-433
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.475
Abstract
This study examines the effect of the sentiment used in ESG (environmental, social, and governance) communication in corporate sustainability reports on firm-specific (idiosyncratic) risks in the Turkish stock market. The analysis focuses on 28 firms listed on the Borsa Istanbul Sustainability Index (XUSRD) between 2014 and 2023, based on a panel of 280 firm-year observations drawn from their publicly available 10-year sustainability reports. First, ESG disclosures in corporate sustainability reports were classified using natural language processing (NLP) techniques and transfer learning. Sentiment analysis was performed for each ESG dimension, and sentiment indices were created based on the analysis results. The data obtained were then analyzed using panel ARDL and panel causality test to test the effect of ESG sentiment on firm risks. The findings reveal that among the ESG dimensions, environmental and governance components play a particularly important role in reducing firm-specific idiosyncratic risk. Also, the results demonstrate the usability of AI-supported analyses in investment strategies and the economic benefit potential of ESG-focused corporate communication. In this context, ESG sentiment is critical not only from a social responsibility perspective but also in terms of risk management and investment decisions.

Keywords: Sustainability Reporting, ESG Sentiment, Idiosyncratic Volatility, Natural Language Processing, BERT-ESG, Economic Growth

JEL Classification: G10, C80, C23, G32, E44

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The Relationship Between Misery Index and Stringency Index for Emerging Markets: A Wavelet Analysis

The Relationship Between Misery Index and Stringency Index for Emerging Markets: A Wavelet Analysis

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Relationship Between Misery Index and Stringency Index for Emerging Markets: A Wavelet Analysis
Author(s): Süleyman Gürbüz, Figen Tombak
Volume: 16
Number: 4
Year: 2025
Page: 395-416
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.474
Abstract
This study examines whether the degree of strictness in economic and social isolation measures implemented by governments to prevent the spread of Covid-19 is related to the level of inflation and unemployment in the country. Data from Brazil, Russia, India, Mexico, South Korea, and Türkiye were used in the study. The analysis used the stringency index, misery index, and vaccination rate series of the countries. The empirical analysis covers the 24 months from January 2020 to December 2021. The causality relationship in the analysis was examined with panel data analysis, where the series were divided into frequencies using the wavelet method. According to the results obtained, it is seen that there is a bidirectional causality relationship between the stringency index and misery indices at 4-month frequencies. These results indicate that the stringency index and misery index interact with each other over four-month periods. In other words, in countries with high unemployment and inflation rates, restrictions are affected by the misery index.

Keywords: Covid-19, Misery Index, Stringency Index, Wavelet Method, Panel Data

JEL Classification: E24, E31, C02

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A Cohort Analysis on Falling Homeownership and Rising Tenancy for Younger Generations in Türkiye

A Cohort Analysis on Falling Homeownership and Rising Tenancy for Younger Generations in Türkiye

Article Information
Journal: Business and Economics Research Journal
Title of Article: A Cohort Analysis on Falling Homeownership and Rising Tenancy for Younger Generations in Türkiye
Author(s): Selçuk Gemicioğlu, Hasan Şahin
Volume: 16
Number: 4
Year: 2025
Page: 379-393
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.473
Abstract
In recent years, there has been a noticeable shift among younger generations in Europe, characterized by a reduced propensity for homeownership and a growing preference for renting residential properties. Younger generations in Türkiye have also experienced a similar trend in homeownership and tenancy. This study aims to decompose the effects of age, period, and cohort (generation) on homeownership and tenancy in Türkiye. In addition, it seeks to uncover factors that may be related to the decline in homeownership and the rise in tenancy among younger cohorts. In this regard, we applied a decomposition analysis on homeownership and tenancy using an age-period-cohort (APC) model for the period of 2006-2020. The findings indicated an inverted U-shaped relationship between homeownership and age, while a U-shaped relationship exists between tenancy and age. The period’s effect on homeownership was positive between 2012 and 2016, while its effect on tenancy was negative throughout the entire period. Finally, we found that younger generations had a lower homeownership rate and a higher tenancy rate than older generations.

Keywords: Age-Homeownership Profile, Cohort Analysis, Housing Market, Tenants, Younger Generation

JEL Classification: R21, R28

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A Bibliometric Analysis of Brand Attitude Research

A Bibliometric Analysis of Brand Attitude Research

Article Information
Journal: Business and Economics Research Journal
Title of Article: A Bibliometric Analysis of Brand Attitude Research
Author(s): Mehmet Akdeniz, Erdem Akkan
Volume: 16
Number: 3
Year: 2025
Page: 359-377
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.472
Abstract
This research was conducted by bibliometric analysis method on 1,022 articles published between 1981-2024 in the Web of Science database with the VOSviewer program in order to evaluate the literature on brand attitude, analyze current trends, and guide future research. In the study, brand attitude literature was analyzed through performance, citation, co-citation, and keyword analysis. The results of the study reveal that the number of publications has increased over the years, Mitchell and Olson’s (1981) study is the most cited publication, the most prolific author is Patrick De Pelsmacker, the journal with the most publications is Journal of Business Research, the leading countries are the USA and South Korea, and the most active universities are University of Antwerp and Ghent University. Moreover, the research focuses on the factors influencing the formation of brand attitude, their measurement and their impact on consumer behavior, especially the relationship with purchase intention. Furthermore, the analysis shows that topics such as social identity, virtual influencer, brand love, stigmatization, artificial intelligence, and gamified experience are significant research gaps in the field.

Keywords: Attitude, Brand Attitude, Bibliometric Analysis, VOSviewer, Marketing

JEL Classification: M30, M31

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The Effects of Sports Team Evangelism on Licensed Product Purchase Intention: The Moderating Role of Website Usage Quality

The Effects of Sports Team Evangelism on Licensed Product Purchase Intention: The Moderating Role of Website Usage Quality

Article Information
Journal: Business and Economics Research Journal
Title of Article: The Effects of Sports Team Evangelism on Licensed Product Purchase Intention: The Moderating Role of Website Usage Quality
Author(s): Gökhan Aydın
Volume: 16
Number: 3
Year: 2025
Page: 339-357
ISSN: 2619-9491
DOI Number: 10.20409/berj.2025.471
Abstract
This study aims to investigate the impact of sports team evangelism on licensed product purchase intention, with a particular focus on the moderating role of website usage quality in this relationship. The research was conducted using questionnaires with a total of 422 students studying at Atatürk University Faculty of Sports Sciences, selected through a convenience sampling method. In order to test the hypotheses, the moderating effect in the relationship between variables was examined using Process “Model 1”, and a moderated multiple regression (MMR) analysis was performed. According to the regression analysis results, it is seen that the model explains approximately 49% (R²=0.492) of the variance in the intention to purchase licensed products. It was found that sports team evangelism and website usage quality have positive and significant effects on the intention to purchase licensed products. The interactive effect (moderating effect) of sports team evangelism and website usage quality variables on the intention to purchase licensed products was found to be significant. The results show that sports team evangelism and website usage quality are important factors in shaping fans’ purchase intention. While sports team evangelism strengthens fans’ purchase intention by increasing their emotional bond and loyalty with the team, website usage quality also plays a moderating role in further strengthening this relationship.

Keywords: Fan, Evangelism, Licensed Product, Purchase Intention, Website Usage Quality

JEL Classification: Z29, L67

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