The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been evaluated. The population of the study was constituted from the undergraduate students which study in Afyon Kocatepe University. The survey implementation was conducted through 451 participants, which is above the threshold (limit) value of the sample determined in the research, which was n=384. Data obtained in the research were analyzed by using frequency-percentage distribution, arithmetical average and standard deviation values. By using varimax rotation and principal components method, confirming factor analysis was applied in order to determine the representation level of expressions about considerations aimed at social responsibility campaigns supporting education. For statistical comparison of participants’ opinions and their demographic characteristics, independent measurements “t-test” and “Analysis of Variance (ANOVA)” were used. According to the results, customers thought that socially responsible firms’ basic aims are to gain new customers and to enhance their image. However, consumers tend to support these attempts anyhow.

Keywords: Social Marketing, Corporate Social Responsibility, Corporate Social Performance, Consumer Behavior.

The aim of this research is to investigate possible relationships between religiosity levels, personal moral philosophies, ethical perceptions and intentions of associate’s and bachelor’s degree students. Therefore, a survey was conducted on 189 business administration students chosen through convenience sampling at Balıkesir University. In order to measure the respondents’ levels of religiosity and personal moral philosophies, some scales with established validity and reliability in literature were used. Religiosity variable was analyzed both uni- and multi-dimensionally to make a deeper analysis with multidimensional scales. To assess perceived ethical problem and ethical intentions variable, one question for each was developed with scenario method. Structural Equation Model was used in data analysis. The proposed model was composed of seven hypotheses. Religiosity level was independent variable in four of them. In the structure where religiosity variable was used uni-dimensionally, three of the hypotheses were accepted while one of them was rejected. On the other hand, in multidimensional construct three of the hypotheses were partly accepted whereas one of them was rejected. Regarding the three hypotheses without religiosity variable, perceived ethical problem was detected to have a relationship with ethical intentions; nevertheless, no relationship was found between personal moral philosophies (idealism and relativism) and perceived ethical problem.

Keywords: Marketing ethics, religiosity, personal moral philosophies, perceived ethical problem, and ethical intentions.

Intern worker is a personal who receives education in an educational institution and maintains his/her development under an enterprice to improve his/her professional ability and experience. For these workers, whose professional developments proceed, organizational climate is a guiding factor for the development of professional commitment. The purpose of this study is exhibition of that what the effects of organizational climate on the development of intern workers’ professional commitment is. Depending on this purpose, a study was performed about on 317 workers. In the study, seven hypotheses, one main and six subtype hypotheses, was created by identifying professional commitment with the five factor under the organizational climate. As a result of correlational and regressional analyses about the hypotheses, a significant relationship was obtained between the development of intern workers’ professional commitment and each one of all the dimensions of organizational climate’s trust-respect, the manner of leader, satisfaction, communication and the perspective of support. As a result of Mann-Whitney U Test, it was obtained that there is no relationship between the development of intern workers’ professional commitment and their graduated high schools. According to findings, the development of intern workers’ professional commitment is mostly affected by property of “Satisfaction”.

Keywords: Intern Worker, Professional Commitment, Organizational Climate, Dimensions of Climate, Organizational Structure.

Positioning school approach that gives prominence to the effect of positioning and environmental powers in industry and resource-based approach that emphasize the importance of firm’s resource, capabilities and competences are two basic approaches that express firms’ performance differences in strategic management field. Which one of these basic approaches will be chosen occupies an important place in strategic management subjects. Purpose of this study is to reveal preferences of managers and accordingly firms about strategic management approaches in branch of Turkish industry and to determine whether positioning school approach or resource-based approach is efficient and predominant in success of firms from the viewpoints of managers. The research was carried out upon the first 500 big industrial enterprises and second 500 big industrial enterprises carrying on their business in industrial sector in Turkey as published by Istanbul Chamber of Industry (ISO). As a result of the analysis of the acquired data, it has been precipitated that in Turkey, managers of the biggest 1000 industrial enterprises, accordingly firms, adopt positioning school approach.

Keywords: Strategic Management, Strategic Management Approaches, Positioning School Approach, Resource-Based Approach

According to efficient market hypothesis, investors perceive all available information in the same manner and it is not possible that any investor obtain more profit than others. Various anomalies in stock markets cause the failure of the efficient market hypothesis. Anomalies mean that the returns of the stock market are different on each the time period. The existence of anomalies in stock markets is important for investors. In this study, it is examined to whether there are seasonal anomalies in Istanbul Stock Exchange. For this purpose, it is tested intra-day effect, day of the week effect, the January effect, intra-month effect, turn of the month effect, turn of the year effect and the holiday effect for the period of 2003-2012, using least squares method. According to results, there is an evidence for intra-day effect and day of the week effect in Istanbul Stock Exchange for this period.

Keywords: Seasonal anomalies, Stock market, Market efficiency hypothesis, Least squares, Dummy variable regression.