{"id":878,"date":"2011-01-14T14:49:05","date_gmt":"2011-01-14T19:49:05","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=878"},"modified":"2011-05-18T15:59:47","modified_gmt":"2011-05-18T20:59:47","slug":"food-retailers%e2%80%99-objectives-of-developing-private-label-products-and-their-perspectives-to-private-label-products","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/food-retailers%e2%80%99-objectives-of-developing-private-label-products-and-their-perspectives-to-private-label-products","title":{"rendered":"Food Retailers\u2019 Objectives of Developing Private Label Products and Their Perspectives to Private Label Products"},"content":{"rendered":"\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n
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Article Information<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Journal: <\/strong><\/span><\/span>Business and Economics Research Journal<\/span><\/span><\/span><\/p>\n

Title of Article: <\/strong><\/span><\/span>G\u0131da Perakendecilerinin \u00d6zel Markal\u0131 \u00dcr\u00fcnleri Geli\u015ftirme Ama\u00e7lar\u0131 ve \u00d6zel Markal\u0131 \u00dcr\u00fcnlere Bak\u0131\u015f A\u00e7\u0131lar\u0131
\n<\/span><\/span>[<\/span><\/span>Food Retailers\u2019 Objectives of Developing Private Label Products and Their Perspectives to Private Label Products]<\/span><\/span><\/span><\/p>\n

Author(s):<\/strong><\/span><\/span> Serkan Kilic<\/span><\/span><\/span><\/p>\n

Volume:<\/strong><\/span><\/span> 2<\/span><\/span><\/span><\/p>\n

Number:<\/strong><\/span><\/span> 1<\/span><\/span><\/span><\/p>\n

Year:<\/strong><\/span><\/span> 2011<\/span><\/span><\/span><\/p>\n

Page:<\/strong><\/span><\/span> 173 – 188<\/span><\/span><\/span><\/p>\n

ISSN: <\/strong><\/span><\/span>1309-2448<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Abstract<\/strong><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers\u2019 have some objectives in developing private label products. At this point, this study put forwards the differences between retailers\u2019 some characteristics and objectives of developing private label products and investigates the tendencies and expectations towards private label products. The results of the research<\/span><\/span> present that there are no differences in the <\/span><\/span>objectives of developing private label products<\/span><\/span> according to the food retailers\u2019 ownership of private label. However, it is found that there are some differences in the <\/span><\/span>objectives of developing private label products<\/span><\/span> according to the food retailers\u2019 level of activity, number of branches and scale. In the study, it is also put forward that food retailers expect an increase in the demand of private label products at nearly terms and inclining to develop private labels more than before<\/span><\/span>.<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Keywords: <\/strong><\/span><\/span><\/span>Retailing, Food retailing, Brand, Private label<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL Classification: <\/strong><\/span><\/span><\/span>L66, L81, M31<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Article Information Journal: Business and Economics Research Journal Title of Article: G\u0131da Perakendecilerinin \u00d6zel Markal\u0131 \u00dcr\u00fcnleri Geli\u015ftirme Ama\u00e7lar\u0131 ve \u00d6zel Markal\u0131 \u00dcr\u00fcnlere Bak\u0131\u015f A\u00e7\u0131lar\u0131 [Food Retailers\u2019 Objectives of Developing Private Label Products and Their Perspectives to Private Label Products] Author(s): Serkan Kilic Volume: 2 Number: 1 Year: 2011 Page: 173 – 188 ISSN: 1309-2448 Abstract […]<\/p>\n

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