{"id":707,"date":"2010-10-15T12:41:10","date_gmt":"2010-10-15T17:41:10","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=707"},"modified":"2011-05-18T15:42:33","modified_gmt":"2011-05-18T20:42:33","slug":"tatil-satinalma-surecinde-itici-faktorler-bilgi-arama-ve-memnuniyet-iliskisi-yerli-turistler-uzerine-bir-arastirma","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/tatil-satinalma-surecinde-itici-faktorler-bilgi-arama-ve-memnuniyet-iliskisi-yerli-turistler-uzerine-bir-arastirma","title":{"rendered":"Tatil Sat\u0131nalma S\u00fcrecinde \u0130tici Fakt\u00f6rler, Bilgi Arama ve Memnuniyet \u0130li\u015fkisi: Yerli Turistler \u00dczerine Bir Ara\u015ft\u0131rma"},"content":{"rendered":"\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n
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Makale Bilgileri<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Dergi: <\/strong><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi<\/span><\/span><\/p>\n

Makalenin Ba\u015fl\u0131\u011f\u0131:<\/strong><\/span> <\/span>Tatil Sat\u0131nalma S\u00fcrecinde \u0130tici Fakt\u00f6rler, Bilgi Arama ve Memnuniyet \u0130li\u015fkisi: Yerli Turistler \u00dczerine Bir Ara\u015ft\u0131rma
\n<\/span><\/span>[The <\/span><\/span>Relationship<\/span><\/span><\/span><\/em> <\/span><\/span><\/em>among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists]<\/span><\/span><\/p>\n

Yazar(lar):<\/strong><\/span> Sirvan Sen Demir<\/span><\/span><\/span><\/span><\/p>\n

Cilt: <\/strong><\/span>1<\/span><\/span><\/p>\n

Say\u0131: <\/strong><\/span>4<\/span><\/span><\/p>\n

Y\u0131l: <\/strong><\/span>2010<\/span><\/span><\/p>\n

Sayfa:<\/strong><\/span> 119 – 132<\/span><\/span><\/p>\n

ISSN: <\/strong><\/span>1309-2448<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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\u00d6zet<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, yerli turistlerin tatil sat\u0131nalma s\u00fcrecinde itici fakt\u00f6rler, bilgi arama ve tatil memnuniyeti aras\u0131ndaki ili\u015fkiyi ara\u015ft\u0131rmakt\u0131r. Mu\u011fla b\u00f6lgesinde yap\u0131lan bu \u00e7al\u0131\u015fmada \u00f6ncelikle konuyla ilgili bir literat\u00fcr taramas\u0131 yap\u0131lm\u0131\u015ft\u0131r. Buradan elde edilen bilgilerle ara\u015ft\u0131rma modeli olu\u015fturulmu\u015f ve buna g\u00f6re bir anket geli\u015ftirilmi\u015ftir. Y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fme tekni\u011fi kullan\u0131larak toplam 375 turist ile bir anket yap\u0131lm\u0131\u015ft\u0131r. Elde edilen veriler SPSS ve LISREL istatistik programlar\u0131 ile analiz edilmi\u015ftir. Verilerin yap\u0131sal ve yak\u0131nsak ge\u00e7erlili\u011fi a\u00e7\u0131klay\u0131c\u0131 fakt\u00f6r analizi ile ortaya konmu\u015ftur. Daha sonra itici Fakt\u00f6rler, Bilgi Arama ve Tatil Memnuniyeti aras\u0131ndaki ili\u015fkiyi belirlemek amac\u0131yla olu\u015fturulan hipotezlerin \u00f6l\u00e7\u00fclmesi i\u00e7in yap\u0131sal e\u015fitlik modelinde do\u011frulay\u0131c\u0131 fakt\u00f6r analizi yap\u0131lm\u0131\u015ft\u0131r. \u0130tici Fakt\u00f6rler ile Bilgi Arama aras\u0131nda pozitif y\u00f6nl\u00fc bir ili\u015fki tespit edilmi\u015ftir. Ayn\u0131 \u015fekilde itici Fakt\u00f6rler ile Tatil Memnuniyeti ve Bilgi Arama ile Tatil Memnuniyeti aras\u0131nda da pozitif y\u00f6nl\u00fc ve anlaml\u0131 bir ili\u015fki oldu\u011fu saptanm\u0131\u015ft\u0131r. Sonu\u00e7ta olu\u015fturulan t\u00fcm hipotezler kabul edilmi\u015ftir<\/span>.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Anahtar Kelimeler: <\/strong><\/span>Mu\u011fla, Yerli turistler, \u0130tici fakt\u00f6rler, Bilgi arama, Tatil memnuniyeti<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/strong><\/span> M30, M31<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Abstract<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

The purpose of this study is to investigate the relationship among push factors, information search and holiday satisfaction in the purchasing process of domestic tourists. At first, a literature review was conducted with regards to the research. Then a questionnaire was developed from the studies reviewed in the literature. Data were collected by researchers in face-to-face interviews with 375 tourists in Mu?la region and then these were analyzed through SPSS and LISREL statistical programs. Structural and convergent validity of the data were presented for consideration via the explanatory factor analysis. Afterwards, a confirmatory factor analysis was conducted in structural equation modelling to test the hypotheses leading to determination of the relationship among push factors, information search and holiday satisfaction. A positive relationship was found between push factors and information search. Similarly, a positive and meaningful relationship was found between push factors and holiday satisfaction, and between information search and holiday satisfaction, as well. Consequently, all hypotheses were accepted<\/span><\/span>.<\/span><\/span><\/td>\n<\/tr>\n
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Keywords: <\/strong><\/span>Mugla, Domestic tourists, Push factors, Information search, Holiday satisfaction<\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL Classification:<\/strong><\/span> M30, M31<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi: \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: Tatil Sat\u0131nalma S\u00fcrecinde \u0130tici Fakt\u00f6rler, Bilgi Arama ve Memnuniyet \u0130li\u015fkisi: Yerli Turistler \u00dczerine Bir Ara\u015ft\u0131rma [The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists] Yazar(lar): Sirvan Sen Demir Cilt: 1 Say\u0131: 4 Y\u0131l: 2010 Sayfa: 119 […]<\/p>\n

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