{"id":6454,"date":"2025-12-04T19:30:15","date_gmt":"2025-12-04T16:30:15","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=6454"},"modified":"2026-01-14T22:40:23","modified_gmt":"2026-01-14T19:40:23","slug":"chatgpt-interactions-an-integrated-tam-crt-approach-to-online-purchase-intent","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/chatgpt-interactions-an-integrated-tam-crt-approach-to-online-purchase-intent","title":{"rendered":"ChatGPT Etkile\u015fimleri: \u00c7evrimi\u00e7i Sat\u0131n Alma Niyeti \u00dczerine B\u00fct\u00fcnle\u015fik TAM \u2013 CRT Yakla\u015f\u0131m\u0131"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nChatGPT Etkile\u015fimleri: \u00c7evrimi\u00e7i Sat\u0131n Alma Niyeti \u00dczerine B\u00fct\u00fcnle\u015fik TAM \u2013 CRT Yakla\u015f\u0131m\u0131<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nU\u011fur Dagtekin, Ahmet K\u00e2mil Kabaku\u015f<\/td>\n<\/tr>\n
Cilt:<\/td>\n17<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n1<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2026<\/td>\n<\/tr>\n
Sayfa:<\/td>\n81-99<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2025.483<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
\u00dcretken yapay zek\u00e2 (GenAI), b\u00fcy\u00fck miktarda veriden \u00f6\u011frenerek yeni metin, g\u00f6r\u00fcnt\u00fc, video veya ses gibi i\u00e7erikler \u00fcretebilen yapay zek\u00e2 modellerini ifade etmektedir. Bu teknolojiler, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f s\u00fcre\u00e7lerinde ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler, \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 ve karar deste\u011fi sa\u011flayarak t\u00fcketici sat\u0131n alma yakla\u015f\u0131mlar\u0131n\u0131 etkilemektedir. Bu \u00e7al\u0131\u015fma, \u00fcretken yapay zek\u00e2 uygulamalar\u0131ndan olan ChatGPT ile ger\u00e7ekle\u015ftirilen etkile\u015fimlerin kullan\u0131m tutumu ve \u00e7evrimi\u00e7i sat\u0131n alma niyeti \u00fczerindeki etkilerini teknoloji kabul modeli (TAM) ile bili\u015fsel tepki teorisinin (CRT) b\u00fct\u00fcnle\u015fik \u00e7er\u00e7evesinde incelemektedir. Ara\u015ft\u0131rmada, etkile\u015fimlerin g\u00fcven ve merak gibi bili\u015fsel tepkiler ile alg\u0131lanan fayda ve alg\u0131lanan kullan\u0131m kolayl\u0131\u011f\u0131 gibi kabul inan\u00e7lar\u0131 \u00fczerindeki etkileri ve bu de\u011fi\u015fkenlerin tutum ve niyetle ili\u015fkileri test edilmi\u015ftir. \u00c7al\u0131\u015fma kapsam\u0131nda, 18 ya\u015f ve \u00fczeri, daha \u00f6nce ChatGPT deneyimi olan kat\u0131l\u0131mc\u0131lardan \u00e7evrimi\u00e7i anket yoluyla veri toplanm\u0131\u015f ve 507 kat\u0131l\u0131mc\u0131n\u0131n verisi analiz edilmi\u015ftir. Verilerin analizinde tan\u0131mlay\u0131c\u0131 istatistikler ve do\u011frulay\u0131c\u0131 fakt\u00f6r analizi uygulanm\u0131\u015f; \u00f6l\u00e7eklerin ge\u00e7erli\u011fi do\u011fruland\u0131ktan sonra hipotezler yap\u0131sal e\u015fitlik modellemesiyle test edilmi\u015ftir. Bulgular, ChatGPT etkile\u015fimlerinin g\u00fcven, merak, alg\u0131lanan fayda ve kullan\u0131m kolayl\u0131\u011f\u0131 \u00fczerinde anlaml\u0131 etkiler yaratt\u0131\u011f\u0131n\u0131 ortaya koymaktad\u0131r. \u00d6zellikle g\u00fcvenin tutum \u00fczerinde g\u00fc\u00e7l\u00fc, merak\u0131n ise orta d\u00fczeyde rol oynad\u0131\u011f\u0131; sat\u0131n alma niyetinin esasen tutum arac\u0131l\u0131\u011f\u0131yla \u015fekillendi\u011fi belirlenmi\u015ftir. Sonu\u00e7lar, g\u00fcven ve merak odakl\u0131 etkile\u015fim tasar\u0131mlar\u0131n\u0131n kullan\u0131c\u0131 tutum ve niyetlerini \u015fekillendirmede \u00f6nemli bir belirleyici oldu\u011funu vurgulamaktad\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nChatGPT, Bili\u015fsel Tepki Teorisi, Teknoloji Kabul Modeli, Sat\u0131n Alma Niyeti, \u00dcretken Yapay Zek\u00e2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nD83, L81, M31, O33<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: ChatGPT Etkile\u015fimleri: \u00c7evrimi\u00e7i Sat\u0131n Alma Niyeti \u00dczerine B\u00fct\u00fcnle\u015fik TAM \u2013 CRT Yakla\u015f\u0131m\u0131 Yazar(lar): U\u011fur Dagtekin, Ahmet K\u00e2mil Kabaku\u015f Cilt: 17 Say\u0131: 1 Y\u0131l: 2026 Sayfa: 81-99 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2025.483 \u00d6z \u00dcretken yapay zek\u00e2 (GenAI), b\u00fcy\u00fck miktarda veriden \u00f6\u011frenerek yeni metin, g\u00f6r\u00fcnt\u00fc, video veya […]<\/p>\n

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