{"id":6417,"date":"2025-10-21T16:46:21","date_gmt":"2025-10-21T13:46:21","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=6417"},"modified":"2025-10-22T18:04:54","modified_gmt":"2025-10-22T15:04:54","slug":"purchase-intention-for-packaged-and-unpackaged-products-contamination-and-high-price-effects","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/purchase-intention-for-packaged-and-unpackaged-products-contamination-and-high-price-effects","title":{"rendered":"Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nPurchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\n\u0130brahim Atilla Karata\u015f<\/td>\n<\/tr>\n
Cilt:<\/td>\n16<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n4<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2025<\/td>\n<\/tr>\n
Sayfa:<\/td>\n493-512<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2025.478<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
This study examines the effect of packaging type (packaged vs. unpackaged) on purchase intentions for fresh fruits and vegetables, within the context of the mediating role of perceived contamination and the moderating effect of perceived high price. While previous studies have addressed these factors separately, studies integrating all of them within a single framework are limited. Considering hygiene concerns and economic considerations, this study aims to understand consumer decision mechanisms in food retailing better. The study was conducted with 435 adult participants in T\u00fcrkiye using convenience sampling. Although the sample is not nationally representative, it is sufficient for hypothesis testing and multivariate analyses. Exploratory and confirmatory factor analyses were performed, followed by regression-based mediation and moderation analyses. The results indicate a higher purchase intention for packaged products. Perceived contamination mediates the effect of packaging, particularly for unpackaged products, and limits the negative effect of high price perception. This study provides an integrated framework linking packaging, perceived contamination, and price evaluation to purchase intention.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nConsumer Behavior, Purchase Intention, Packaging, Perceived Hygiene, Price Sensitivity<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31, M39<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects Yazar(lar): \u0130brahim Atilla Karata\u015f Cilt: 16 Say\u0131: 4 Y\u0131l: 2025 Sayfa: 493-512 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2025.478 \u00d6z This study examines the effect of packaging type (packaged vs. unpackaged) on purchase intentions for […]<\/p>\n

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