{"id":6323,"date":"2025-04-28T15:37:31","date_gmt":"2025-04-28T12:37:31","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=6323"},"modified":"2025-04-29T03:40:35","modified_gmt":"2025-04-29T00:40:35","slug":"the-impact-of-event-marketing-on-cities-with-tourism-destination-potential-a-research-on-city-residents","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-impact-of-event-marketing-on-cities-with-tourism-destination-potential-a-research-on-city-residents","title":{"rendered":"Etkinlik Pazarlamas\u0131n\u0131n Turizm Destinasyonu Potansiyeli Olan \u015eehirlere Etkisi: \u015eehir Sakinleri \u00dczerine Bir Ara\u015ft\u0131rma"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nEtkinlik Pazarlamas\u0131n\u0131n Turizm Destinasyonu Potansiyeli Olan \u015eehirlere Etkisi: \u015eehir Sakinleri \u00dczerine Bir Ara\u015ft\u0131rma<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nArzu Tuygun Toklu<\/td>\n<\/tr>\n
Cilt:<\/td>\n16<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n2<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2025<\/td>\n<\/tr>\n
Sayfa:<\/td>\n227-242<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2025.465<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Yerel kalk\u0131nmay\u0131 sa\u011flaman\u0131n bir yolu \u015fehirleri marka \u015fehirler haline getirmektir. Turizm potansiyeli y\u00fcksek olan \u015fehirlerin marka \u015fehir haline gelmesinde etkinliklerin \u00f6nemi b\u00fcy\u00fckt\u00fcr. M\u00fczik, sanat ve sporun i\u00e7inde oldu\u011fu yerel k\u00fc\u00e7\u00fck etkinliklerle \u015fehirler turizm destinasyonu haline gelerek marka \u015fehirler haline d\u00f6n\u00fc\u015febilir. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131; bir etkinli\u011fin etkilerinin etkinli\u011fe ve destinasyona y\u00f6nelik tutuma, tekrar ziyaret etme niyetine ve tavsiye etme niyetine etkisini belirlemektir. Rize\u2019nin F\u0131nd\u0131kl\u0131 il\u00e7esinde d\u00fczenlenen Vi\u00e7e Fest festivali uyar\u0131c\u0131 etkinlik olarak kullan\u0131lm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fman\u0131n verileri kolayda \u00f6rneklemi y\u00f6ntemi ile eri\u015filen 189 \u015fehir sakini aras\u0131nda yap\u0131lan y\u00fcz y\u00fcze anket y\u00f6ntemi ile toplanm\u0131\u015ft\u0131r. Verilerin analizinde PLS tabanl\u0131 yap\u0131sal e\u015fitlik modellemesi kullan\u0131lm\u0131\u015ft\u0131r. Elde edilen bulgulara g\u00f6re festivalin sosyal etkisi ve duygusal deneyimi etkinli\u011fe y\u00f6nelik tutum \u00fczerinde etkilidir. Etkinli\u011fe y\u00f6nelik tutum destinasyona y\u00f6nelik tutum \u00fczerinde etkilidir. Destinasyona y\u00f6nelik tutum da yeniden ziyaret niyeti ve destinasyonu tavsiye \u00fczerinde etkilidir. \u00c7al\u0131\u015fman\u0131n bulgular\u0131 marka \u015fehir olma hedefindeki taraflara geli\u015ftirecekleri stratejilerde anlaml\u0131 katk\u0131lar sunabilir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nEtkinlik Pazarlamas\u0131, Etkinli\u011fin Etkileri, Etkinli\u011fe Y\u00f6nelik Tutum, Destinasyona Y\u00f6nelik Tutum, Yeniden Ziyaret Niyeti, Destinasyonu Tavsiye Niyeti<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31, M39<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Etkinlik Pazarlamas\u0131n\u0131n Turizm Destinasyonu Potansiyeli Olan \u015eehirlere Etkisi: \u015eehir Sakinleri \u00dczerine Bir Ara\u015ft\u0131rma Yazar(lar): Arzu Tuygun Toklu Cilt: 16 Say\u0131: 2 Y\u0131l: 2025 Sayfa: 227-242 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2025.465 \u00d6z Yerel kalk\u0131nmay\u0131 sa\u011flaman\u0131n bir yolu \u015fehirleri marka \u015fehirler haline getirmektir. Turizm potansiyeli y\u00fcksek olan […]<\/p>\n

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