{"id":6191,"date":"2024-07-24T21:40:58","date_gmt":"2024-07-24T18:40:58","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=6191"},"modified":"2024-07-25T16:22:59","modified_gmt":"2024-07-25T13:22:59","slug":"antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/antecedents-and-consequences-of-consumers-attitudes-towards-artificial-intelligence-in-social-media","title":{"rendered":"Antecedents and Consequences of Consumers’ Attitudes Towards Artificial Intelligence in Social Media"},"content":{"rendered":"\n\n\n\n
Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nAntecedents and Consequences of Consumers’ Attitudes Towards Artificial Intelligence in Social Media<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nSinem Sarg\u0131n<\/td>\n<\/tr>\n
Cilt:<\/td>\n15<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2024<\/td>\n<\/tr>\n
Sayfa:<\/td>\n229-256<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2024.443<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
This study investigates the antecedents and consequences of consumers’ attitudes toward artificial intelligence in the social media era. Through an empirical study, data was collected from 388 consumers in Turkey. SmartPLS was used to test the proposed hypotheses. Several key findings were reached: (i) Anthropomorphism impacts consumers’ performance expectations positively. (ii) Anthropomorphism does not influence positive attitudes towards artificial intelligence. (iii) Consumers’ performance expectations have significantly positive effects on positive attitudes towards artificial intelligence and also on positive emotions. (iv) Positive emotions do not influence positive attitudes towards artificial intelligence. (v) Positive attitudes towards artificial intelligence significantly have positive effects on consumers\u2019 engagement on social media. (vi) Social media self-efficacy has a positive effect on consumers\u2019 engagement on social media. (vii) Consumers\u2019 social media engagement impacts purchase behavior positively. Establishing a comprehensive framework, this study offers valuable insights into the intricate relationships among anthropomorphism, performance expectations, emotions, attitudes, social media self-efficacy, social media engagement, and consumer purchase decisions in the evolving landscape of artificial intelligence. The study contributes to the literature by examining the antecedents and consequences of consumers\u2019 positive attitudes toward artificial intelligence with a comprehensive model. Besides, understanding the drivers that push consumers to generate positive attitudes toward artificial intelligence and the consequences of these positive attitudes is crucial for marketing managers and businesses.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nAnthropomorphism, Performance Expectations Towards AI, Consumers\u2019 Positive Attitudes Towards AI, Consumer Engagement on Social Media, Social Media Self-Efficacy, Customer Purchase<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM10, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Antecedents and Consequences of Consumers’ Attitudes Towards Artificial Intelligence in Social Media Yazar(lar): Sinem Sarg\u0131n Cilt: 15 Say\u0131: 3 Y\u0131l: 2024 Sayfa: 229-256 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2024.443 \u00d6z This study investigates the antecedents and consequences of consumers’ attitudes toward artificial intelligence in the social […]<\/p>\n

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