{"id":619,"date":"2010-07-16T13:35:57","date_gmt":"2010-07-16T18:35:57","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=619"},"modified":"2011-05-18T16:19:55","modified_gmt":"2011-05-18T21:19:55","slug":"a-content-analysis-of-factors-affecting-new-product-development-process","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/a-content-analysis-of-factors-affecting-new-product-development-process","title":{"rendered":"A Content Analysis of Factors Affecting New Product Development Process"},"content":{"rendered":"

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Article Information<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Journal: <\/strong><\/span>Business and Economics Research Journal<\/span><\/span><\/span><\/p>\n

Title of Article: <\/strong><\/span>A Content Analysis of Factors Affecting New Product Development Process<\/span><\/span><\/span><\/p>\n

Author(s):<\/strong><\/span> Eda Atilgan-Inan, Aslihan Buyukkupcu, Serkan Akinci<\/span><\/span><\/p>\n

Volume:<\/strong><\/span> 1<\/span><\/span><\/p>\n

Number:<\/strong><\/span> 3<\/span><\/span><\/p>\n

Year:<\/strong><\/span> 1<\/span><\/span><\/p>\n

Page: <\/strong><\/span>87 – 100<\/span><\/span><\/p>\n

ISSN: <\/strong><\/span>1309-2448<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Abstract <\/strong><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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The objective of this study is to review the international marketing literature on new product development process and compare the changes in the important factors in the process with the changes in the management approaches. For this purpose, the articles in three international marketing journals were selected and \u201cnew product development\u201d and \u201cnew product performance\u201d were searched for in the abstracts. After grouping the variables in the process, they were compared with the perspectives of management in the related periods. The results indicated that organizational factors have always been important for new product development process, which is in line with the nature of the innovation process. But the emphasis on internal factors has increased in the 21<\/span><\/span>st<\/span><\/span><\/sup> century which is congruent with the change in management perspective foregrounding resource based view. The study differs from the similar literature review studies on the point that it deals with the topic from international marketing perspective. Therefore, R&D and other marketing studies are not included in the review and the study proposes the important factors from international firms\u2019 point of view<\/span><\/span>.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Keywords: <\/strong><\/span><\/span>N<\/span>ew product<\/span><\/span> <\/strong><\/span><\/span>development, New product performance, International marketing, International management, Innovation<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL Classification: <\/strong><\/span><\/span>M31, O31<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Article Information Journal: Business and Economics Research Journal Title of Article: A Content Analysis of Factors Affecting New Product Development Process Author(s): Eda Atilgan-Inan, Aslihan Buyukkupcu, Serkan Akinci Volume: 1 Number: 3 Year: 1 Page: 87 – 100 ISSN: 1309-2448 Abstract The objective of this study is to review the international marketing literature on new […]<\/p>\n

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