{"id":617,"date":"2010-07-16T13:35:02","date_gmt":"2010-07-16T18:35:02","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=617"},"modified":"2011-05-18T16:18:57","modified_gmt":"2011-05-18T21:18:57","slug":"yeni-urun-gelistirme-surecini-etkileyen-faktorlerin-degerlendirilmesi","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/yeni-urun-gelistirme-surecini-etkileyen-faktorlerin-degerlendirilmesi","title":{"rendered":"Yeni \u00dcr\u00fcn Geli\u015ftirme S\u00fcrecini Etkileyen Fakt\u00f6rlerin De\u011ferlendirilmesi"},"content":{"rendered":"

<\/p>\n\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n
\n

Makale Bilgileri<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Dergi: <\/strong><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi<\/span><\/span><\/p>\n

Makalenin Ba\u015fl\u0131\u011f\u0131:<\/strong><\/span> <\/span>A Content Analysis of Factors Affecting New Product Development Process
\n<\/span><\/span><\/span>[Yeni \u00dcr\u00fcn Geli\u015ftirme S\u00fcrecini Etkileyen Fakt\u00f6rlerin De\u011ferlendirilmesi]<\/span><\/span><\/p>\n

Yazar(lar): <\/strong><\/span>Eda At\u0131lgan-\u0130nan, Asl\u0131han B\u00fcy\u00fckk\u00fcp\u00e7\u00fc, Serkan Ak\u0131nc\u0131<\/span><\/span><\/span><\/span><\/p>\n

Cilt: <\/strong><\/span>1<\/span><\/span><\/p>\n

Say\u0131: <\/strong><\/span>3<\/span><\/span><\/p>\n

Y\u0131l: <\/strong><\/span>2010<\/span><\/span><\/p>\n

Sayfa:<\/strong><\/span> 87 – 100<\/span><\/span><\/p>\n

ISSN: <\/strong><\/span>1309-2448<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00d6zet<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00c7al\u0131\u015fman\u0131n amac\u0131 uluslararas\u0131 pazarlama literat\u00fcr\u00fcn\u00fc yeni \u00fcr\u00fcn geli\u015ftirme s\u00fcreci a\u00e7\u0131s\u0131ndan de\u011ferlendirmek ve s\u00fcre\u00e7te etkili olan fakt\u00f6rlerde g\u00f6zlenen de\u011fi\u015fimi y\u00f6netim anlay\u0131\u015flar\u0131ndaki de\u011fi\u015fimle k\u0131yaslamakt\u0131r. Bu ama\u00e7la \u201cyeni \u00fcr\u00fcn geli\u015ftirme\u201d ve \u201cyeni \u00fcr\u00fcn performans\u0131\u201d ifadeleri se\u00e7ilen \u00fc\u00e7 uluslar aras\u0131 pazarlama dergisinin \u00f6zetlerinde aranm\u0131\u015ft\u0131r. S\u00fcre\u00e7teki de\u011fi\u015fkenler grupland\u0131ktan sonra ilgili d\u00f6nemdeki y\u00f6netsel bak\u0131\u015f a\u00e7\u0131lar\u0131yla k\u0131yaslanm\u0131\u015ft\u0131r. Sonu\u00e7lar \u00f6rg\u00fctsel fakt\u00f6rlerin daima \u00f6nemli oldu\u011funu ve bunun da inovasyon s\u00fcrecinin do\u011fas\u0131yla uyumlu oldu\u011funu g\u00f6stermektedir. Ancak i\u00e7sel fakt\u00f6rlerin etkisi 21.y\u00fczy\u0131lda artmaya ba\u015flam\u0131\u015ft\u0131r ve bu da y\u00f6netim perspektifinde etkisi artmaya ba\u011flayan kaynak temelli yakla\u015f\u0131ma uygundur. Bu \u00e7al\u0131\u015fma konuyu uluslar aras\u0131 pazarlama perspektifinden ele alm\u0131\u015f olmas\u0131ndan dolay\u0131 benzer literat\u00fcr taramalar\u0131ndan farkl\u0131d\u0131r. Bu nedenle AR&GE ve di\u011fer pazarlama \u00e7al\u0131\u015fmalar\u0131 taramaya dahil edilmemi\u015ftir ve \u00e7al\u0131\u015fma uluslar aras\u0131 alandaki firmalar\u0131n bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 yans\u0131tmaktad\u0131r.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Anahtar Kelimeler: <\/strong><\/span>Yeni \u00fcr\u00fcn geli\u015ftirme, Yeni \u00fcr\u00fcn performans\u0131, Uluslararas\u0131 pazarlama, Uluslararas\u0131 y\u00f6netim, Inovasyon<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/strong><\/span> <\/span>M31, O31<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Abstract<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

The objective of this study is to review the international marketing literature on new product development process and compare the changes in the important factors in the process with the changes in the management approaches. For this purpose, the articles in three international marketing journals were selected and \u201cnew product development\u201d and \u201cnew product performance\u201d were searched for in the abstracts. After grouping the variables in the process, they were compared with the perspectives of management in the related periods. The results indicated that organizational factors have always been important for new product development process, which is in line with the nature of the innovation process. But the emphasis on internal factors has increased in the 21<\/span><\/span>st<\/span><\/span><\/sup> century which is congruent with the change in management perspective foregrounding resource based view. The study differs from the similar literature review studies on the point that it deals with the topic from international marketing perspective. Therefore, R&D and other marketing studies are not included in the review and the study proposes the important factors from international firms\u2019 point of view<\/span><\/span>.<\/span><\/span><\/td>\n<\/tr>\n
\n

Keywords: <\/strong><\/span>N<\/span>ew product<\/span><\/span> <\/strong><\/span><\/span>development, New product performance, International marketing, International management, Innovation<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

JEL Classification:<\/strong><\/span> <\/span>M31, O31<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\r\n \r\n
\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 3013)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Makale Bilgileri Dergi: \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: A Content Analysis of Factors Affecting New Product Development Process [Yeni \u00dcr\u00fcn Geli\u015ftirme S\u00fcrecini Etkileyen Fakt\u00f6rlerin De\u011ferlendirilmesi] Yazar(lar): Eda At\u0131lgan-\u0130nan, Asl\u0131han B\u00fcy\u00fckk\u00fcp\u00e7\u00fc, Serkan Ak\u0131nc\u0131 Cilt: 1 Say\u0131: 3 Y\u0131l: 2010 Sayfa: 87 – 100 ISSN: 1309-2448 \u00d6zet \u00c7al\u0131\u015fman\u0131n amac\u0131 uluslararas\u0131 pazarlama literat\u00fcr\u00fcn\u00fc yeni \u00fcr\u00fcn geli\u015ftirme […]<\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-617","post","type-post","status-publish","format-standard","hentry","category-makale","category-manuscript"],"a3_pvc":{"activated":true,"total_views":87,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/comments?post=617"}],"version-history":[{"count":0,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/617\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/media?parent=617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/categories?post=617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/tags?post=617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}