{"id":5986,"date":"2023-07-22T01:31:23","date_gmt":"2023-07-21T22:31:23","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5986"},"modified":"2023-07-25T01:37:05","modified_gmt":"2023-07-24T22:37:05","slug":"the-effect-of-ethnocentric-consumer-behaviors-on-brand-evangelism-brand-loyalty-and-brand-commitment-about-domestic-and-national-brands","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-effect-of-ethnocentric-consumer-behaviors-on-brand-evangelism-brand-loyalty-and-brand-commitment-about-domestic-and-national-brands","title":{"rendered":"Yerli ve Milli Markalar Konusunda T\u00fcketicilerin Etnosentrik E\u011filimlerinin Marka Evangelizmi, Marka Sadakati ve Marka Ba\u011fl\u0131l\u0131\u011f\u0131 \u00dczerindeki Etkisi"},"content":{"rendered":"

<\/p>\n\n\n\n\n
Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nYerli ve Milli Markalar Konusunda T\u00fcketicilerin Etnosentrik E\u011filimlerinin Marka Evangelizmi, Marka Sadakati ve Marka Ba\u011fl\u0131l\u0131\u011f\u0131 \u00dczerindeki Etkisi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nBora G\u00f6kta\u015f<\/td>\n<\/tr>\n
Cilt:<\/td>\n14<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2023<\/td>\n<\/tr>\n
Sayfa:<\/td>\n409-432<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2023.423<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Yerli ve milli markalar son zamanlarda T\u00fcrkiye\u2019de g\u00fcndeme gelen bir konudur ve dolay\u0131s\u0131yla t\u00fcketiciler bu kavramla s\u0131k s\u0131k kar\u015f\u0131la\u015fmaktad\u0131r. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, etnosentrik d\u00fc\u015f\u00fcncedeki t\u00fcketicilerin yerli ve milli markalara kar\u015f\u0131 tutumlar\u0131n\u0131n ba\u011fl\u0131l\u0131k, sadakat veya evangelist e\u011filimlere sahiplik seviyelerini ve t\u00fcketici etnosentrizminin marka ba\u011fl\u0131l\u0131\u011f\u0131, marka sadakati ve marka evangelizmi \u00fczerindeki etkilerini incelemektir. Alanyaz\u0131n tarand\u0131\u011f\u0131nda t\u00fcketici etnosentrizminin; marka ba\u011fl\u0131l\u0131\u011f\u0131, marka sadakati ve marka evangelizmi \u00fczerindeki etkisi konular\u0131n\u0131n t\u00fcm\u00fcn\u00fc bir arada s\u0131nayan bir \u00e7al\u0131\u015fma say\u0131s\u0131n\u0131n olduk\u00e7a s\u0131n\u0131rl\u0131 oldu\u011fu, yeterince \u00e7al\u0131\u015fma yap\u0131lmad\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Bu \u00e7al\u0131\u015fmada Kolayda \u00d6rnekleme Y\u00f6ntemi kullan\u0131larak 654 kat\u0131l\u0131mc\u0131dan \u00e7evrim i\u00e7i anket tekni\u011fi ile veriler toplanm\u0131\u015ft\u0131r ve hipotezlerin test edilmesinde regresyon analizi kullan\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rman\u0131n bulgular\u0131na g\u00f6re; t\u00fcketici etnosentrizminin, marka ba\u011fl\u0131l\u0131\u011f\u0131, marka sadakati ve marka evangelizmi \u00fczerinde anlaml\u0131 ve pozitif do\u011frusal y\u00f6nde bir etkisinin oldu\u011fu sonucu bulunmu\u015ftur. Ayr\u0131ca etnosentrik e\u011filimlere sahip olan kat\u0131l\u0131mc\u0131lar\u0131n; marka evangelizminin \u201columlu marka y\u00f6nlendirmesi\u201d, marka sadakatinin \u201cbili\u015fsel sadakat\u201d ve marka ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n \u201cduygusal ba\u011fl\u0131l\u0131k\u201d elementlerine y\u00f6nelik tutumlar\u0131n\u0131n daha y\u00fcksek oldu\u011fu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/td>\n<\/tr>\n
\n
\n\n\n\n\n
Anahtar Kelimeler:<\/td>\nT\u00fcketici Etnosentrizmi, Marka Evangelizmi, Marka Sadakati, Marka Ba\u011fl\u0131l\u0131\u011f\u0131, T\u00fcketici Tutumlar\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n
\n\n\n\n
JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31, M38<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\r\n \r\n
\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 1774)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 1774)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Yerli ve Milli Markalar Konusunda T\u00fcketicilerin Etnosentrik E\u011filimlerinin Marka Evangelizmi, Marka Sadakati ve Marka Ba\u011fl\u0131l\u0131\u011f\u0131 \u00dczerindeki Etkisi Yazar(lar): Bora G\u00f6kta\u015f Cilt: 14 Say\u0131: 3 Y\u0131l: 2023 Sayfa: 409-432 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2023.423 \u00d6z Yerli ve milli markalar son zamanlarda T\u00fcrkiye\u2019de g\u00fcndeme gelen bir konudur […]<\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7],"tags":[],"class_list":["post-5986","post","type-post","status-publish","format-standard","hentry","category-makale","category-manuscript","category-manuscript2"],"a3_pvc":{"activated":true,"total_views":197,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/comments?post=5986"}],"version-history":[{"count":0,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5986\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/media?parent=5986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/categories?post=5986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/tags?post=5986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}