{"id":5922,"date":"2023-04-26T16:30:16","date_gmt":"2023-04-26T13:30:16","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5922"},"modified":"2023-04-26T23:42:09","modified_gmt":"2023-04-26T20:42:09","slug":"determinants-of-users-in-app-purchase-behavioral-intention-in-mobile-applications-a-model-proposal-with-extended-planned-behavior-theory","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/determinants-of-users-in-app-purchase-behavioral-intention-in-mobile-applications-a-model-proposal-with-extended-planned-behavior-theory","title":{"rendered":"Kullan\u0131c\u0131lar\u0131n Mobil Uygulamalarda Uygulama \u0130\u00e7i Sat\u0131n Alma Davran\u0131\u015fsal Niyeti Belirleyicileri: Geli\u015ftirilmi\u015f Planl\u0131 Davran\u0131\u015f Teorisi ile Bir Model \u00d6nerisi"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nKullan\u0131c\u0131lar\u0131n Mobil Uygulamalarda Uygulama \u0130\u00e7i Sat\u0131n Alma Davran\u0131\u015fsal Niyeti Belirleyicileri: Geli\u015ftirilmi\u015f Planl\u0131 Davran\u0131\u015f Teorisi ile Bir Model \u00d6nerisi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nG\u00f6rkem Erdo\u011fan<\/td>\n<\/tr>\n
Cilt:<\/td>\n14<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n2<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2023<\/td>\n<\/tr>\n
Sayfa:<\/td>\n289-301<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2023.417<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Ara\u015ft\u0131rman\u0131n amac\u0131 kullan\u0131c\u0131lar\u0131n uygulama i\u00e7i sat\u0131n alma (U\u0130SA) davran\u0131\u015fsal niyetinin \u00f6nc\u00fcllerinin tespit edilmesidir. Bu do\u011frultuda ara\u015ft\u0131rma evrenini T\u00fcrkiye\u2019de ya\u015fayan 18 ya\u015f\u0131ndan b\u00fcy\u00fck U\u0130SA deneyimi ya\u015fam\u0131\u015f bireyler olu\u015fturmaktad\u0131r. U\u0130SA hakk\u0131nda \u00f6nerilen model, 479 kullan\u0131c\u0131ya anket uygulanarak ampirik olarak de\u011ferlendirilmi\u015ftir. \u00c7al\u0131\u015fman\u0131n modelini olu\u015fturan de\u011fi\u015fkenlerle ilgili hipotezlerin test edilmesinde yap\u0131sal e\u015fitlik modeli kullan\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rmada tutumun, \u00f6znel normun, alg\u0131lanan davran\u0131\u015fsal kontrol\u00fcn ve yap\u0131\u015fkanl\u0131\u011f\u0131n U\u0130SA davran\u0131\u015fsal niyeti \u00fczerinde do\u011frudan ve pozitif etkiye sahip oldu\u011fu belirlenmi\u015ftir. Ayr\u0131ca ara\u015ft\u0131rma bulgular\u0131nda ki\u015filer aras\u0131 etki ve d\u0131\u015f kaynaklar\u0131n etkisi de\u011fi\u015fkenlerinin \u00f6znel normu pozitif ve olumlu y\u00f6nde etkiledi\u011fi tespit edilmi\u015ftir. Son olarak sonu\u00e7lar, tutumun yap\u0131\u015fkanl\u0131\u011f\u0131 etkiledi\u011fini ve bunun da U\u0130SA davran\u0131\u015fsal niyeti etkiledi\u011fini g\u00f6stermi\u015ftir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nUygulama \u0130\u00e7i Sat\u0131n Alma (U\u0130SA), Mobil Uygulamalar, Planl\u0131 Davran\u0131\u015f Teorisi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 1631)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 1631)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Kullan\u0131c\u0131lar\u0131n Mobil Uygulamalarda Uygulama \u0130\u00e7i Sat\u0131n Alma Davran\u0131\u015fsal Niyeti Belirleyicileri: Geli\u015ftirilmi\u015f Planl\u0131 Davran\u0131\u015f Teorisi ile Bir Model \u00d6nerisi Yazar(lar): G\u00f6rkem Erdo\u011fan Cilt: 14 Say\u0131: 2 Y\u0131l: 2023 Sayfa: 289-301 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2023.417 \u00d6z Ara\u015ft\u0131rman\u0131n amac\u0131 kullan\u0131c\u0131lar\u0131n uygulama i\u00e7i sat\u0131n alma (U\u0130SA) davran\u0131\u015fsal niyetinin […]<\/p>\n

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