{"id":5895,"date":"2023-03-23T14:29:20","date_gmt":"2023-03-23T11:29:20","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5895"},"modified":"2023-07-25T01:41:40","modified_gmt":"2023-07-24T22:41:40","slug":"factors-affecting-the-adoption-of-mobile-banking-applications-a-research-on-young-consumers","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/factors-affecting-the-adoption-of-mobile-banking-applications-a-research-on-young-consumers","title":{"rendered":"Mobil Bankac\u0131l\u0131k Uygulamalar\u0131n\u0131n Benimsemesini Etkileyen Fakt\u00f6rler: Gen\u00e7 T\u00fcketiciler \u00dczerinde Bir Ara\u015ft\u0131rma"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nMobil Bankac\u0131l\u0131k Uygulamalar\u0131n\u0131n Benimsemesini Etkileyen Fakt\u00f6rler: Gen\u00e7 T\u00fcketiciler \u00dczerinde Bir Ara\u015ft\u0131rma<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nG\u00fclsen Alka\u00e7 \u00d6zdemir<\/td>\n<\/tr>\n
Cilt:<\/td>\n14<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2023<\/td>\n<\/tr>\n
Sayfa:<\/td>\n389-408<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2023.408<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
H\u0131zl\u0131 teknolojik geli\u015fmeler bir\u00e7ok i\u015fletmenin geli\u015fen teknolojiyi takip etmesini ve h\u0131zl\u0131ca adapte olmas\u0131n\u0131 gerektirmektedir. Son y\u0131llarda geli\u015ftirilen mobil uygulamalar t\u00fcketici davran\u0131\u015flar\u0131nda \u00f6nemli bir yere sahiptir. Bankalar, hizmet sunumlar\u0131nda mobil uygulamalar\u0131 di\u011fer bir\u00e7ok sekt\u00f6re k\u0131yasla erken kullanmaya ba\u015flam\u0131\u015ft\u0131r. Ancak bu uygulamalar\u0131n ba\u015far\u0131l\u0131 olmas\u0131nda t\u00fcketici kabul\u00fc olduk\u00e7a \u00f6nemlidir. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, gen\u00e7 t\u00fcketicilerin mobil bankac\u0131l\u0131k uygulamalar\u0131n\u0131n kabul\u00fcn\u00fc etkileyen fakt\u00f6rlerin t\u00fcketicilerin mobil bankac\u0131l\u0131k uygulamalar\u0131n\u0131 kullanmaya y\u00f6nelik davran\u0131\u015fsal niyeti \u00fczerindeki etkisini ortaya koymakt\u0131r. Ara\u015ft\u0131rma verileri \u00e7evrimi\u00e7i anket y\u00f6ntemiyle toplanm\u0131\u015ft\u0131r. Elde edilen veriler Smart PLS yap\u0131sal e\u015fitlik modellemesiyle analiz edilmi\u015ftir. Analiz sonucunda alg\u0131lanan yarar ve alg\u0131lanan uyum fakt\u00f6rlerinin gen\u00e7 t\u00fcketicilerin mobil bankac\u0131l\u0131k uygulamalar\u0131n\u0131 kullanmaya y\u00f6nelik davran\u0131\u015fsal niyeti \u00fczerinde pozitif etkiye sahip oldu\u011fu bulunmu\u015ftur. Ara\u015ft\u0131rma modelindeki alg\u0131lanan kullan\u0131m kolayl\u0131\u011f\u0131, sosyal etki, kolayla\u015ft\u0131r\u0131c\u0131 ko\u015fullar, g\u00f6receli avantaj ve alg\u0131lanan risk boyutlar\u0131n\u0131n ise gen\u00e7 t\u00fcketicilerin mobil bankac\u0131l\u0131k uygulamalar\u0131n\u0131 kullanmaya y\u00f6nelik davran\u0131\u015fsal niyeti \u00fczerinde anlaml\u0131 bir etkisi bulunmam\u0131\u015ft\u0131r. Gen\u00e7 t\u00fcketicilerin mobil bankac\u0131l\u0131k uygulamalar\u0131n\u0131 kullanmaya y\u00f6nelik davran\u0131\u015fsal niyetin, kullanma davran\u0131\u015f\u0131na etkisi de olduk\u00e7a y\u00fcksek bulunmu\u015ftur. Bulgular, mobil banka uygulamalar\u0131n\u0131n geli\u015ftirilmesinden ve pazarlama stratejilerinin belirlenmesinden sorumlu banka y\u00f6neticilerine yard\u0131mc\u0131 olabilecektir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nMobil Bankac\u0131l\u0131k, Mobil Bankac\u0131l\u0131k Uygulamalar\u0131, Benimseme, Gen\u00e7 t\u00fcketiciler, YEM analizi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM31, G41, M39<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 1761)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 1761)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Mobil Bankac\u0131l\u0131k Uygulamalar\u0131n\u0131n Benimsemesini Etkileyen Fakt\u00f6rler: Gen\u00e7 T\u00fcketiciler \u00dczerinde Bir Ara\u015ft\u0131rma Yazar(lar): G\u00fclsen Alka\u00e7 \u00d6zdemir Cilt: 14 Say\u0131: 3 Y\u0131l: 2023 Sayfa: 389-408 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2023.408 \u00d6z H\u0131zl\u0131 teknolojik geli\u015fmeler bir\u00e7ok i\u015fletmenin geli\u015fen teknolojiyi takip etmesini ve h\u0131zl\u0131ca adapte olmas\u0131n\u0131 gerektirmektedir. Son y\u0131llarda […]<\/p>\n

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