{"id":5858,"date":"2023-01-28T17:40:34","date_gmt":"2023-01-28T14:40:34","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5858"},"modified":"2023-01-29T01:30:20","modified_gmt":"2023-01-28T22:30:20","slug":"influencer-stickiness-and-determining-the-relationships-among-its-antecedents","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/influencer-stickiness-and-determining-the-relationships-among-its-antecedents","title":{"rendered":"Fenomen Yap\u0131\u015fkanl\u0131\u011f\u0131 ve \u00d6nc\u00fclleri Aras\u0131ndaki \u0130li\u015fkilerin Belirlenmesine Y\u00f6nelik Bir Ara\u015ft\u0131rma"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nFenomen Yap\u0131\u015fkanl\u0131\u011f\u0131 ve \u00d6nc\u00fclleri Aras\u0131ndaki \u0130li\u015fkilerin Belirlenmesine Y\u00f6nelik Bir Ara\u015ft\u0131rma<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nOnur \u00d6zt\u00fcrk<\/td>\n<\/tr>\n
Cilt:<\/td>\n14<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n1<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2023<\/td>\n<\/tr>\n
Sayfa:<\/td>\n123-140<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2023.406<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
\u0130nternet ve sosyal medya kullan\u0131m\u0131n\u0131n insanlar\u0131n g\u00fcndelik ya\u015famlar\u0131nda neredeyse vazge\u00e7ilmez bir hale gelmesi Twitter, Instagram ve YouTube gibi \u00e7e\u015fitli sosyal medya platformlar\u0131n\u0131 kullanarak takip\u00e7ileriyle etkile\u015fime ge\u00e7en ve sosyal medya fenomenleri olarak nitelendirilen bireylerin \u00f6n plana \u00e7\u0131kmas\u0131na olanak sa\u011flam\u0131\u015ft\u0131r. \u015eark\u0131c\u0131, film y\u0131ld\u0131z\u0131, sporcu gibi geleneksel \u00fcnl\u00fclerin aksine takip\u00e7ileriyle benzer sosyal stat\u00fcye sahip bireyler olan sosyal medya fenomenlerinin takip\u00e7i ve hayran say\u0131lar\u0131n\u0131 artt\u0131rmalar\u0131, mevcut takip\u00e7i ve hayranlar\u0131n\u0131 da \u00f6deme yapan birer m\u00fc\u015fteri haline getirmeleri b\u00fcy\u00fck oranda takip\u00e7ilerinin yap\u0131\u015fkanl\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r. Bu \u00e7al\u0131\u015fma; sosyal medya fenomenlerine olan yap\u0131\u015fkanl\u0131\u011f\u0131n \u00f6nc\u00fclleri aras\u0131ndaki ili\u015fkileri belirlemek ve bu \u00f6nc\u00fcllerin fenomen yap\u0131\u015fkanl\u0131\u011f\u0131 \u00fczerindeki etkilerini \u00f6l\u00e7meyi ama\u00e7lam\u0131\u015ft\u0131r. Bu ili\u015fkileri incelemek i\u00e7in 2158 ki\u015fiden anket yoluyla toplanan veriler PLS-SEM yap\u0131sal e\u015fitlik modelleme tekni\u011fi ile analiz edilmi\u015ftir. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re kimlik benzerli\u011fi, kimlik ay\u0131rt edicili\u011fi ve kimlik prestijinin parasosyal ili\u015fkiler ve istekli \u00f6zde\u015fle\u015fme \u00fczerinde olumlu etkiye sahip oldu\u011fu, parasosyal ili\u015fkiler ve istekli \u00f6zde\u015fle\u015fmenin de yap\u0131\u015fkanl\u0131k de\u011fi\u015fkenini olumlu y\u00f6nde etkiledi\u011fi saptanm\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nSosyal Medya Fenomeni, Fenomen Yap\u0131\u015fkanl\u0131\u011f\u0131, PLS-SEM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 1764)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 1764)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Fenomen Yap\u0131\u015fkanl\u0131\u011f\u0131 ve \u00d6nc\u00fclleri Aras\u0131ndaki \u0130li\u015fkilerin Belirlenmesine Y\u00f6nelik Bir Ara\u015ft\u0131rma Yazar(lar): Onur \u00d6zt\u00fcrk Cilt: 14 Say\u0131: 1 Y\u0131l: 2023 Sayfa: 123-140 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2023.406 \u00d6z \u0130nternet ve sosyal medya kullan\u0131m\u0131n\u0131n insanlar\u0131n g\u00fcndelik ya\u015famlar\u0131nda neredeyse vazge\u00e7ilmez bir hale gelmesi Twitter, Instagram ve YouTube gibi […]<\/p>\n

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