{"id":5808,"date":"2022-10-17T16:32:35","date_gmt":"2022-10-17T13:32:35","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5808"},"modified":"2022-10-19T23:31:21","modified_gmt":"2022-10-19T20:31:21","slug":"mediating-roles-of-the-switching-costs-and-attraction-of-alternatives-in-the-value-satisfaction-loyalty-chain-gsm-operators-implementation","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/mediating-roles-of-the-switching-costs-and-attraction-of-alternatives-in-the-value-satisfaction-loyalty-chain-gsm-operators-implementation","title":{"rendered":"De\u011fer-Tatmin-Sadakat Zincirinde De\u011fi\u015ftirme Maliyetleri ve Alternatiflerin \u00c7ekicili\u011finin Arac\u0131l\u0131k Rolleri: GSM Operat\u00f6rleri Uygulamas\u0131"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nDe\u011fer-Tatmin-Sadakat Zincirinde De\u011fi\u015ftirme Maliyetleri ve Alternatiflerin \u00c7ekicili\u011finin Arac\u0131l\u0131k Rolleri: GSM Operat\u00f6rleri Uygulamas\u0131<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nAlaiddin Ko\u015far, \u00dcmit Do\u011frul<\/td>\n<\/tr>\n
Cilt:<\/td>\n13<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n4<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2022<\/td>\n<\/tr>\n
Sayfa:<\/td>\n707-724<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2022.398<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
\u00c7al\u0131\u015fmada de\u011fer-tatmin-sadakat aras\u0131ndaki ili\u015fkiler incelenmi\u015f ayn\u0131 zamanda m\u00fc\u015fteri tatmininin m\u00fc\u015fteri sadakatine olan etkisinde de\u011fi\u015ftirme maliyetleri ve alternatiflerin \u00e7ekicili\u011finin arac\u0131l\u0131k rollerinin olup olmad\u0131\u011f\u0131 da ara\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r. Kullan\u0131lan de\u011fi\u015fkenler, olu\u015fturulan model ve incelenen sekt\u00f6r ba\u011flam\u0131nda ulusal yaz\u0131nda benzer bir \u00e7al\u0131\u015fmaya rastlan\u0131lmamas\u0131 dolay\u0131s\u0131yla \u00e7al\u0131\u015fma \u00f6nem arz etmektedir. Bu kapsamda veriler, Mersin \u0130linde ikamet eden 400 ki\u015fiden y\u00fcz y\u00fcze anket yolu ile toplanm\u0131\u015ft\u0131r. Verilerin analizinde yap\u0131sal e\u015fitlik modellemesi kullan\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rma sonucunda duygusal de\u011fer hari\u00e7 di\u011fer alg\u0131lanan de\u011fer boyutlar\u0131n\u0131n m\u00fc\u015fteri tatmini \u00fczerinde anlaml\u0131 ve pozitif bir etkiye sahip oldu\u011fu, m\u00fc\u015fteri tatmininin m\u00fc\u015fteri sadakatini ve de\u011fi\u015ftirme maliyetlerini pozitif, alternatiflerin \u00e7ekicili\u011fini ise negatif y\u00f6nde etkiledi\u011fi, alternatiflerin \u00e7ekicili\u011finin m\u00fc\u015fteri sadakatini negatif y\u00f6nde etkiledi\u011fi, de\u011fi\u015ftirme maliyetlerinin, alternatiflerin \u00e7ekicili\u011fi \u00fczerinde anlaml\u0131 bir etkisinin olmad\u0131\u011f\u0131 bulunmu\u015ftur. Ayr\u0131ca m\u00fc\u015fteri tatmininin m\u00fc\u015fteri sadakati \u00fczerinde olan etkisinde hem de\u011fi\u015ftirme maliyetlerinin hem de alternatiflerin \u00e7ekicili\u011finin k\u0131smi arac\u0131l\u0131k rollerinin oldu\u011fu sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nDe\u011fer, M\u00fc\u015fteri Tatmini, M\u00fc\u015fteri Sadakati, De\u011fi\u015ftirme Maliyetleri, Alternatiflerin \u00c7ekicili\u011fi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM10, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: De\u011fer-Tatmin-Sadakat Zincirinde De\u011fi\u015ftirme Maliyetleri ve Alternatiflerin \u00c7ekicili\u011finin Arac\u0131l\u0131k Rolleri: GSM Operat\u00f6rleri Uygulamas\u0131 Yazar(lar): Alaiddin Ko\u015far, \u00dcmit Do\u011frul Cilt: 13 Say\u0131: 4 Y\u0131l: 2022 Sayfa: 707-724 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2022.398 \u00d6z \u00c7al\u0131\u015fmada de\u011fer-tatmin-sadakat aras\u0131ndaki ili\u015fkiler incelenmi\u015f ayn\u0131 zamanda m\u00fc\u015fteri tatmininin m\u00fc\u015fteri sadakatine olan etkisinde de\u011fi\u015ftirme […]<\/p>\n

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