{"id":5733,"date":"2022-07-23T18:56:04","date_gmt":"2022-07-23T15:56:04","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5733"},"modified":"2022-07-23T23:20:57","modified_gmt":"2022-07-23T20:20:57","slug":"bibliometric-analysis-of-employer-branding-research","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/bibliometric-analysis-of-employer-branding-research","title":{"rendered":"\u0130\u015fveren Markas\u0131 Ara\u015ft\u0131rmalar\u0131n\u0131n Bibliyometrik Analizi"},"content":{"rendered":"<p><\/p>\n<table style=\"font-family: Arial, serif; text-align: justify;\" width=\"534\" cellspacing=\"0\" cellpadding=\"7\">\n<tbody>\n<tr>\n<td style=\"color: #ffffff; font-weight: bold;\" valign=\"middle\" bgcolor=\"#0188a6\" width=\"534\" height=\"40\">Makale Bilgileri<\/td>\n<\/tr>\n<tr>\n<td valign=\"TOP\" bgcolor=\"#ffffff\" width=\"534\" height=\"169\">\n<table border=\"0\" width=\"100%\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"120\">Dergi:<\/td>\n<td>Business and Economics Research Journal<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\n<td>\u0130\u015fveren Markas\u0131 Ara\u015ft\u0131rmalar\u0131n\u0131n Bibliyometrik Analizi<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">Yazar(lar):<\/td>\n<td>Nermin Ki\u015fi<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">Cilt:<\/td>\n<td>13<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">Say\u0131:<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">Y\u0131l:<\/td>\n<td>2022<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">Sayfa:<\/td>\n<td>545-563<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">ISSN:<\/td>\n<td>2619-9491<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"0\">DOI Numaras\u0131:<\/td>\n<td>10.20409\/berj.2022.388<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"color: #ffffff; font-weight: bold;\" valign=\"middle\" bgcolor=\"#0188a6\" width=\"534\" height=\"40\">\u00d6z<\/td>\n<\/tr>\n<tr>\n<td valign=\"TOP\" bgcolor=\"#ffffff\" width=\"534\">Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, i\u015fveren markas\u0131na ili\u015fkin bilimsel literat\u00fcr\u00fcn sistematik bir incelemesini sunmakt\u0131r. Bu amaca ula\u015fmak i\u00e7in Web of Science veri taban\u0131ndan elde edilen i\u015fveren markas\u0131 ile ilgili toplam 213 makaleden olu\u015fan veri seti bibliyometrik analiz y\u00f6ntemiyle incelenmi\u015ftir. \u00dclkeler, kurumlar, yazarlar, dergiler, at\u0131flar ve anahtar kelimeler gibi bir dizi g\u00f6sterge analize dahil edilmi\u015ftir. Bibliyometrik analizi g\u00f6rselle\u015ftirmek i\u00e7in VOSviewer yaz\u0131l\u0131m program\u0131ndan yararlan\u0131lm\u0131\u015ft\u0131r. Bulgular, i\u015fveren markas\u0131 ara\u015ft\u0131rmalar\u0131n\u0131n yay\u0131n ve at\u0131f say\u0131s\u0131 a\u00e7\u0131s\u0131ndan 2018 y\u0131l\u0131ndan itibaren genel bir art\u0131\u015f e\u011filimi i\u00e7inde oldu\u011funu g\u00f6stermektedir. Yay\u0131n say\u0131s\u0131 a\u00e7\u0131s\u0131ndan Hindistan, at\u0131f say\u0131s\u0131 a\u00e7\u0131s\u0131ndan \u0130ngiltere lider konumdad\u0131r. En \u00fcretken kurulu\u015f Hindistan\u2019dan Hint Teknoloji Enstit\u00fcs\u00fc, en etkili kurulu\u015f Bel\u00e7ika\u2019dan Gent \u00dcniversitesi\u2019dir. \u0130\u015fveren markas\u0131 daha \u00e7ok y\u00f6netim ve i\u015fletme alan\u0131nda \u00e7al\u0131\u015f\u0131lan bir konudur. \u00c7al\u0131\u015fmalarda en s\u0131k kullan\u0131lan anahtar kelimeler i\u015fe al\u0131m, insan kaynaklar\u0131 y\u00f6netimi, \u00e7al\u0131\u015fanlar\u0131 elde tutma, i\u015fveren \u00e7ekicili\u011fi ve \u00e7al\u0131\u015fan adanm\u0131\u015fl\u0131\u011f\u0131d\u0131r. Gelecekteki i\u015fveren markas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00e7e\u015fitli insan kaynaklar\u0131 y\u00f6netimi i\u015flevleri, \u00e7e\u015fitlilik ve kapsay\u0131c\u0131l\u0131k, ku\u015fak farkl\u0131l\u0131klar\u0131 ve teknoloji ile daha yak\u0131ndan ili\u015fkilendirilmesi beklenmektedir. Sonu\u00e7 olarak, bu \u00e7al\u0131\u015fma i\u015fveren markas\u0131 ara\u015ft\u0131rmalar\u0131na kapsaml\u0131 bir bak\u0131\u015f sa\u011flamakta, ara\u015ft\u0131rma alan\u0131n\u0131n entelekt\u00fcel haritas\u0131n\u0131 olu\u015fturmakta ve gelecekteki ara\u015ft\u0131rmalar i\u00e7in bir yol haritas\u0131 \u00f6nermektedir.<\/td>\n<\/tr>\n<tr>\n<td valign=\"TOP\" bgcolor=\"#ffffff\" width=\"534\" height=\"22\">\n<hr style=\"height: 5px; background-color: #0188a6; margin-top: 5px; margin-bottom: 5px;\" \/>\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" align=\"left\" valign=\"top\" width=\"120\">Anahtar Kelimeler:<\/td>\n<td>\u0130\u015fveren Markas\u0131, \u0130nsan Kaynaklar\u0131 Y\u00f6netimi, Bibliyometrik Analiz, A\u011f Analizi, Veri G\u00f6rselle\u015ftirme<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"TOP\" bgcolor=\"#ffffff\" width=\"534\">\n<hr style=\"height: 5px; background-color: #0188a6; margin-top: 5px; margin-bottom: 5px;\" \/>\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"color: #0188a6; font-weight: bold;\" width=\"120\">JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\n<td>M10, M12, O15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr style=\"height: 5px; background-color: #0188a6; margin-top: 5px; margin-bottom: 5px;\" \/>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><table style=\"border: 0px solid #CCC;\" cellpadding=\"3\" width=\"100%\">\r\n  <tr>\r\n    <td width=\"35\">\r\n      <img decoding=\"async\" src=\"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\" alt=\"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\" width=20 height=18>\r\n    <\/td>\r\n    <td>\r\n      <b> \r\n<a href=\"https:\/\/www.berjournal.com\/tr\/?file_id=833\">Tam Metin\r\n<\/b> ( <span style=\"font-weight:bolder;\">\u2193<\/span> 1937)<\/a>    <\/td>\r\n  <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( <span style=\"font-weight:bolder;\">\u2193<\/span> 1937)<\/a>    <\/td>\r\n  <\/tr>\r\n<\/table><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5733\" class=\"pvc_stats all  \" data-element-id=\"5733\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/www.berjournal.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: \u0130\u015fveren Markas\u0131 Ara\u015ft\u0131rmalar\u0131n\u0131n Bibliyometrik Analizi Yazar(lar): Nermin Ki\u015fi Cilt: 13 Say\u0131: 3 Y\u0131l: 2022 Sayfa: 545-563 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2022.388 \u00d6z Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, i\u015fveren markas\u0131na ili\u015fkin bilimsel literat\u00fcr\u00fcn sistematik bir incelemesini sunmakt\u0131r. Bu amaca ula\u015fmak i\u00e7in Web of Science veri taban\u0131ndan elde edilen [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5733\" class=\"pvc_stats all  \" data-element-id=\"5733\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/www.berjournal.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7],"tags":[],"class_list":["post-5733","post","type-post","status-publish","format-standard","hentry","category-makale","category-manuscript","category-manuscript2"],"a3_pvc":{"activated":true,"total_views":148,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/comments?post=5733"}],"version-history":[{"count":0,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5733\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/media?parent=5733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/categories?post=5733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/tags?post=5733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}