{"id":5727,"date":"2022-07-23T18:47:52","date_gmt":"2022-07-23T15:47:52","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5727"},"modified":"2022-07-23T23:18:54","modified_gmt":"2022-07-23T20:18:54","slug":"impact-of-customers-attitude-towards-and-behavioural-intention-to-shop-at-brick-and-mortar-stores-moderating-role-of-gender","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/impact-of-customers-attitude-towards-and-behavioural-intention-to-shop-at-brick-and-mortar-stores-moderating-role-of-gender","title":{"rendered":"Impact of Customers\u2019 Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nImpact of Customers\u2019 Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nMehak Rehman<\/td>\n<\/tr>\n
Cilt:<\/td>\n13<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2022<\/td>\n<\/tr>\n
Sayfa:<\/td>\n483-503<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2022.385<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
This study aims to explore and examine the impact of various influencers on customers\u2019 attitudes towards and intentions to shop at brick-and-mortar (B&M) stores. A quantitative survey approach was adopted to collect the data. Data were collected from 342 consumers using both an online and a face-to-face approach. The data were analysed using the structural equation modelling statistical technique. The findings suggest that customers\u2019 perception of the quality of the products, social influence, enjoyment, atmosphere of B&M stores, and tangibility positively impact customers\u2019 attitudes towards and intention to shop at B&M stores. This research contributes to the theory of consumption values, the theory of reasoned action, and the consumer behaviour literature. Based on the study findings, B&M stores are recommended to provide emotional values to customers by providing a friendly and pleasant atmosphere to their customers to enhance their intention to shop at B&M stores.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nBrick-and-Mortar Stores, Customer Behaviour, Customer Attitude, Intention<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31, M39<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Impact of Customers\u2019 Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender Yazar(lar): Mehak Rehman Cilt: 13 Say\u0131: 3 Y\u0131l: 2022 Sayfa: 483-503 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2022.385 \u00d6z This study aims to explore and examine the impact of various […]<\/p>\n

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