{"id":5430,"date":"2021-07-21T00:33:17","date_gmt":"2021-07-20T21:33:17","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5430"},"modified":"2021-07-24T01:20:30","modified_gmt":"2021-07-23T22:20:30","slug":"the-effects-of-social-marketing-activities-on-purchasing-behaviour","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-effects-of-social-marketing-activities-on-purchasing-behaviour","title":{"rendered":"Sosyal Pazarlama Faaliyetlerinin Sat\u0131n Alma Davran\u0131\u015f\u0131na Etkisi"},"content":{"rendered":"

<\/p>\n\n\n\n\n
Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nSosyal Pazarlama Faaliyetlerinin Sat\u0131n Alma Davran\u0131\u015f\u0131na Etkisi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nS\u00fcleyman Can Y\u0131ld\u0131r\u0131r<\/td>\n<\/tr>\n
Cilt:<\/td>\n12<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2021<\/td>\n<\/tr>\n
Sayfa:<\/td>\n685-703<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2021.345<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Yirminci y\u00fczy\u0131l\u0131n ortalar\u0131na do\u011fru sosyal sorunlar neredeyse t\u00fcm d\u00fcnya \u00fclkeleri taraf\u0131ndan yak\u0131n takibe al\u0131nmaya ba\u015flanm\u0131\u015ft\u0131r. Gerek \u00fclkelerin ve kurumlar\u0131n konu ile ilgili d\u00fczenlemeleri gerekse insanlar\u0131n konuya bak\u0131\u015f a\u00e7\u0131lar\u0131 neticesinde i\u015fletmeler de faaliyetlerinde sosyal konulara g\u00f6re sistem olu\u015fturma yoluna gitmi\u015flerdir. Bu da sosyal sorumluluk anlay\u0131\u015f\u0131 i\u00e7erisinde, toplumsal fayda yaratan sosyal pazarlama faaliyetlerine y\u00f6nlenmeyi beraberinde getirmi\u015ftir. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, i\u015fletmelerin sosyal pazarlama faaliyetlerinin, t\u00fcketicilerin tutum, sat\u0131n alma niyeti ve davran\u0131\u015flar\u0131 \u00fczerindeki etkisini incelemektir. Ayr\u0131ca t\u00fcketicilerin demografik \u00f6zelliklerine g\u00f6re sosyal pazarlama faaliyetlerine kar\u015f\u0131 tutumlar\u0131 aras\u0131nda bir farkl\u0131l\u0131k olup olmad\u0131\u011f\u0131n\u0131n belirlenmesi de hedeflenmektedir. \u00d6rneklemi belirleme a\u015famas\u0131nda kolayda \u00f6rneklem metodundan faydalan\u0131lm\u0131\u015ft\u0131r. Ula\u015f\u0131lan verilerin 383 adedi yap\u0131sal e\u015fitlik modellemesi uygulanmas\u0131 i\u00e7in uygun bulunmu\u015ftur. Ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmada, t\u00fcketicilerin genellikle spor, sa\u011fl\u0131k, k\u00fclt\u00fcr, \u00e7evre ve enerji gibi konularda sosyal fayda yaratan ve bunu da kitle ileti\u015fim ara\u00e7lar\u0131 ile topluma yayan i\u015fletmeleri daha \u00e7ok tercih ettikleri bulgusuna ula\u015f\u0131lm\u0131\u015ft\u0131r. Ayr\u0131ca kat\u0131l\u0131mc\u0131lar\u0131n, sosyal fayda yaratan i\u015fletmelerin \u00fcr\u00fcnlerine ayn\u0131 kalitede daha ucuz olan ba\u015fka bir \u00fcr\u00fcne k\u0131yasla daha fazla para harcayabilecekleri bulgusuna da ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
\n
\n\n\n\n\n
Anahtar Kelimeler:<\/td>\nSosyal Pazarlama, Tutum, Niyet, Davran\u0131\u015f, T\u00fcketici<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n
\n\n\n\n
JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\r\n \r\n
\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 2033)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 2033)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Sosyal Pazarlama Faaliyetlerinin Sat\u0131n Alma Davran\u0131\u015f\u0131na Etkisi Yazar(lar): S\u00fcleyman Can Y\u0131ld\u0131r\u0131r Cilt: 12 Say\u0131: 3 Y\u0131l: 2021 Sayfa: 685-703 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2021.345 \u00d6z Yirminci y\u00fczy\u0131l\u0131n ortalar\u0131na do\u011fru sosyal sorunlar neredeyse t\u00fcm d\u00fcnya \u00fclkeleri taraf\u0131ndan yak\u0131n takibe al\u0131nmaya ba\u015flanm\u0131\u015ft\u0131r. Gerek \u00fclkelerin ve kurumlar\u0131n konu […]<\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"author":4638,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7],"tags":[],"class_list":["post-5430","post","type-post","status-publish","format-standard","hentry","category-makale","category-manuscript","category-manuscript2"],"a3_pvc":{"activated":true,"total_views":123,"today_views":1},"_links":{"self":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/users\/4638"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/comments?post=5430"}],"version-history":[{"count":0,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5430\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/media?parent=5430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/categories?post=5430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/tags?post=5430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}