{"id":5427,"date":"2021-07-21T00:28:30","date_gmt":"2021-07-20T21:28:30","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5427"},"modified":"2021-07-24T01:21:27","modified_gmt":"2021-07-23T22:21:27","slug":"an-examination-of-football-fans-on-the-basis-of-customer-loyalty-and-consumer-behavior","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/an-examination-of-football-fans-on-the-basis-of-customer-loyalty-and-consumer-behavior","title":{"rendered":"Futbol Taraftarl\u0131\u011f\u0131n\u0131n M\u00fc\u015fteri Sadakati ve T\u00fcketici Davran\u0131\u015f\u0131 Temelinde \u0130ncelenmesi"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nFutbol Taraftarl\u0131\u011f\u0131n\u0131n M\u00fc\u015fteri Sadakati ve T\u00fcketici Davran\u0131\u015f\u0131 Temelinde \u0130ncelenmesi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nMerve \u015eimsek, Eyup Ak\u0131n<\/td>\n<\/tr>\n
Cilt:<\/td>\n12<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2021<\/td>\n<\/tr>\n
Sayfa:<\/td>\n669-684<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2021.344<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Taraftarlar\u0131n harcamalar\u0131, spor kul\u00fcplerinin en \u00f6nemli gelir kalemlerinden biridir. Bu harcamada, sosyo-demografik unsurlar\u0131n yan\u0131 s\u0131ra taraftarlar\u0131n tak\u0131mlar\u0131yla kurduklar\u0131 ba\u011f da etkili olabilmektedir. Spor pazarlamas\u0131 a\u00e7\u0131s\u0131ndan ele al\u0131nd\u0131\u011f\u0131nda, tak\u0131m i\u00e7in yap\u0131lan harcamada, taraftar sadakatinin ve taraftarl\u0131\u011f\u0131n etkisi \u00fczerinde durmak \u00f6nemlidir. Bu \u00e7al\u0131\u015fmada farkl\u0131 taraftar tiplerinin, taraftar sadakatinin ve sosyo-demografik \u00f6zelliklerin, tak\u0131m i\u00e7in yap\u0131lan harcama \u00fczerinde etkisinin olup olmad\u0131\u011f\u0131 incelenmi\u015ftir. Ara\u015ft\u0131rma iki a\u015famal\u0131 olarak ger\u00e7ekle\u015ftirilmi\u015ftir. \u0130lk a\u015famada farkl\u0131 taraftar tiplerini, yap\u0131lan maddi destek t\u00fcrlerini ve e\u011fer maddi destek yap\u0131lm\u0131yorsa bunun nedenlerini belirlemek i\u00e7in 50 ki\u015filik bir kitleden veriler elde edilmi\u015ftir. Bu \u00f6n \u00e7al\u0131\u015fmadan elde edilen bilgiler daha sonra haz\u0131rlanan ana anket formunda kullan\u0131lm\u0131\u015ft\u0131r. Taraftarlar\u0131n sadakatini \u00f6l\u00e7mek i\u00e7in Mahony, Madrigal ve Howard (2000), El-Manstrly ve Harrison (2013), Bobalca, G\u0103tej ve Ciobanu (2012) ve Tachis ve Tzetzis (2015)\u2019in \u00e7al\u0131\u015fmalar\u0131nda yer alan \u00f6l\u00e7eklerden yararlan\u0131lm\u0131\u015ft\u0131r. Kolayda \u00f6rneklem y\u00f6ntemiyle 533 ki\u015filik bir \u00f6rneklemden veriler elde edilmi\u015ftir. Regresyon analizi sonucunda elde edilen bulgulara g\u00f6re, bu de\u011fi\u015fkenlerin tak\u0131m i\u00e7in yap\u0131lan harcamalar\u0131n baz\u0131lar\u0131nda etkili oldu\u011fu, baz\u0131lar\u0131nda ise etkili olmad\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nSpor Pazarlamas\u0131, M\u00fc\u015fteri Sadakati, T\u00fcketici Davran\u0131\u015f\u0131, Futbol, Taraftarl\u0131k<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM31, L83<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Futbol Taraftarl\u0131\u011f\u0131n\u0131n M\u00fc\u015fteri Sadakati ve T\u00fcketici Davran\u0131\u015f\u0131 Temelinde \u0130ncelenmesi Yazar(lar): Merve \u015eimsek, Eyup Ak\u0131n Cilt: 12 Say\u0131: 3 Y\u0131l: 2021 Sayfa: 669-684 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2021.344 \u00d6z Taraftarlar\u0131n harcamalar\u0131, spor kul\u00fcplerinin en \u00f6nemli gelir kalemlerinden biridir. Bu harcamada, sosyo-demografik unsurlar\u0131n yan\u0131 s\u0131ra taraftarlar\u0131n tak\u0131mlar\u0131yla […]<\/p>\n

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