{"id":5285,"date":"2021-01-29T02:15:45","date_gmt":"2021-01-28T23:15:45","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5285"},"modified":"2021-01-29T11:04:52","modified_gmt":"2021-01-29T08:04:52","slug":"a-current-approach-to-understand-customers-a-literature-review-on-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/a-current-approach-to-understand-customers-a-literature-review-on-customer-engagement","title":{"rendered":"M\u00fc\u015fteriyi Anlamada G\u00fcncel Bir Yakla\u015f\u0131m: M\u00fc\u015fteri \u0130lginli\u011fi \u00dczerine Bir Literat\u00fcr Taramas\u0131"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nM\u00fc\u015fteriyi Anlamada G\u00fcncel Bir Yakla\u015f\u0131m: M\u00fc\u015fteri \u0130lginli\u011fi \u00dczerine Bir Literat\u00fcr Taramas\u0131<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nNil\u015fah Cavdar Aksoy, Ebru T\u00fcmer Kabaday\u0131, Alev Ko\u00e7ak Alan, Co\u015fkun Ermehan<\/td>\n<\/tr>\n
Cilt:<\/td>\n12<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n1<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2021<\/td>\n<\/tr>\n
Sayfa:<\/td>\n197-217<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2021.318<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler, firma veya marka ile ileti\u015fimlerinde yaln\u0131zca sat\u0131n alma gibi sonuca y\u00f6nelik davran\u0131\u015flar sergilememekte, \u2018m\u00fc\u015fteri ili\u015fkileri\u2019 s\u00fcrecinde aktif bir kat\u0131l\u0131mc\u0131 olarak yer almaktad\u0131r. Bu bak\u0131mdan, g\u00fcncel bir yakla\u015f\u0131m olarak dikkat \u00e7eken m\u00fc\u015fteri ilginli\u011fi, pazarlaman\u0131n y\u0131llar i\u00e7erisinde de\u011fi\u015fen oda\u011f\u0131n\u0131 temsil etmektedir. Hem akademinin hem i\u015fletme d\u00fcnyas\u0131n\u0131n yo\u011fun ilgisiyle kar\u015f\u0131 kar\u015f\u0131ya olan m\u00fc\u015fteri ilginli\u011fi, bu \u00e7al\u0131\u015fmada bir literat\u00fcr incelemesi vas\u0131tas\u0131yla ara\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r. 397 makale; m\u00fc\u015fteri ilginli\u011fine yakla\u015f\u0131mlar\u0131, inceledikleri konular, teorik dayanaklar\u0131, ele ald\u0131klar\u0131 m\u00fc\u015fteri ilginli\u011fi ard\u0131llar\u0131 ve \u00f6nc\u00fclleri bak\u0131m\u0131ndan i\u00e7erik analizine tabi tutulmu\u015f ve tasnif edilmi\u015ftir. Makalelere ait y\u0131l ve yay\u0131nland\u0131klar\u0131 dergi bilgileri baz al\u0131narak bir bibliyometrik analiz de ger\u00e7ekle\u015ftirilmi\u015ftir. \u0130ncelenen makalelerde \u00e7o\u011funlukla, m\u00fc\u015fteri ilginli\u011finin nas\u0131l sa\u011flanabilece\u011fine dair uygulama y\u00f6ntemlerine odaklan\u0131ld\u0131\u011f\u0131, buna y\u00f6nelik olarak \u00e7evrimi\u00e7i marka topluluklar\u0131 ve sosyal medya uygulama alanlar\u0131 gibi konular\u0131n incelendi\u011fi, hizmet bask\u0131n mant\u0131\u011fa dayal\u0131 kullan\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. En s\u0131k rastlanan m\u00fc\u015fteri ilginli\u011fi \u00f6nc\u00fclleri deneyim, fayda ve g\u00fcd\u00fcler, g\u00fcven iken; yo\u011funlukla incelenen m\u00fc\u015fteri ilginli\u011fi ard\u0131llar\u0131 m\u00fc\u015fteri sadakati, sosyal varl\u0131k g\u00f6sterme, kendini adama \u015feklindedir. \u00c7al\u0131\u015fma bulgular\u0131 neticesinde, i\u015fletme d\u00fcnyas\u0131 i\u00e7in bir mevcut durum analizi ve akademi i\u00e7in ara\u015ft\u0131rma \u00f6nerileri sunulmu\u015ftur.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\n\u0130lginlik, M\u00fc\u015fteri \u0130lginli\u011fi, T\u00fcketici \u0130lginli\u011fi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: M\u00fc\u015fteriyi Anlamada G\u00fcncel Bir Yakla\u015f\u0131m: M\u00fc\u015fteri \u0130lginli\u011fi \u00dczerine Bir Literat\u00fcr Taramas\u0131 Yazar(lar): Nil\u015fah Cavdar Aksoy, Ebru T\u00fcmer Kabaday\u0131, Alev Ko\u00e7ak Alan, Co\u015fkun Ermehan Cilt: 12 Say\u0131: 1 Y\u0131l: 2021 Sayfa: 197-217 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2021.318 \u00d6z G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler, firma veya marka ile ileti\u015fimlerinde yaln\u0131zca […]<\/p>\n

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