{"id":5196,"date":"2020-10-20T23:47:33","date_gmt":"2020-10-20T20:47:33","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5196"},"modified":"2020-10-27T02:16:24","modified_gmt":"2020-10-26T23:16:24","slug":"the-role-of-materialism-and-hedonic-consumption-on-compulsive-buying-tendency-a-study-on-female-consumers-buying-actual-products","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-role-of-materialism-and-hedonic-consumption-on-compulsive-buying-tendency-a-study-on-female-consumers-buying-actual-products","title":{"rendered":"Kompulsif Sat\u0131n Alma E\u011filiminde Materyalizm ve Hedonik T\u00fcketimin Rol\u00fc: Akt\u00fcel \u00dcr\u00fcnler Sat\u0131n Alan Kad\u0131n T\u00fcketiciler \u00dczerinde Bir Ara\u015ft\u0131rma"},"content":{"rendered":"

<\/p>\n\n\n\n\n
Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nKompulsif Sat\u0131n Alma E\u011filiminde Materyalizm ve Hedonik T\u00fcketimin Rol\u00fc: Akt\u00fcel \u00dcr\u00fcnler Sat\u0131n Alan Kad\u0131n T\u00fcketiciler \u00dczerinde Bir Ara\u015ft\u0131rma<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nEmine \u015eenbabao\u011flu Danac\u0131<\/td>\n<\/tr>\n
Cilt:<\/td>\n11<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n4<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2020<\/td>\n<\/tr>\n
Sayfa:<\/td>\n1069-1081<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2020.299<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
G\u00fcn\u00fcm\u00fcz t\u00fcketicileri, farkl\u0131 ama\u00e7lar dolay\u0131s\u0131yla farkl\u0131 motivasyonlar arac\u0131l\u0131\u011f\u0131yla t\u00fcketime y\u00f6nelmektedir. Duygular\u0131 do\u011frultusunda hareket eden t\u00fcketicilerin g\u00fcn ge\u00e7tik\u00e7e artt\u0131\u011f\u0131n\u0131n g\u00f6zlemlenmesi ise \u00e7al\u0131\u015fma kapsam\u0131nda incelenen fakt\u00f6rlerin \u00f6nemini art\u0131rmaktad\u0131r. Bu \u00e7al\u0131\u015fmayla akt\u00fcel \u00fcr\u00fcnler sat\u0131n alan kad\u0131n t\u00fcketiciler \u00fczerinde ara\u015ft\u0131rma yap\u0131lm\u0131\u015ft\u0131r. \u201cAkt\u00fcel \u00fcr\u00fcnler\u201d haftada belirlenen bir ya da iki g\u00fcn olmak \u00fczere periyodik olarak, s\u0131n\u0131rl\u0131 say\u0131da sat\u0131\u015fa sunulan, farkl\u0131 kategori ve markalardaki \u00fcr\u00fcn gruplar\u0131d\u0131r. S\u00f6z konusu \u00fcr\u00fcn grubuna ili\u015fkin pazarlama perspektifi a\u00e7\u0131s\u0131ndan s\u0131n\u0131rl\u0131 say\u0131da \u00e7al\u0131\u015fma yap\u0131lm\u0131\u015ft\u0131r. Oysa olduk\u00e7a y\u00fcksek talep edeni bulunan ve pazar pay\u0131n\u0131n olduk\u00e7a y\u00fcksek oldu\u011fu bilinen bir aland\u0131r. \u00c7al\u0131\u015fman\u0131n amac\u0131, akt\u00fcel \u00fcr\u00fcn sat\u0131n alan kad\u0131n t\u00fcketicilerin materyalizm ve hedonik t\u00fcketim e\u011filimlerinin kompulsif sat\u0131n alma e\u011filimi \u00fczerindeki etkisini incelemektir. Ara\u015ft\u0131rma kapsam\u0131nda, kolayda \u00f6rnekleme y\u00f6ntemiyle ula\u015f\u0131lan 395 kad\u0131n t\u00fcketiciden anket tekni\u011fi kullan\u0131larak veri toplanm\u0131\u015ft\u0131r. Verilerin analizinde SPSS ve SmartPLS paket programlar\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 \u00e7al\u0131\u015fman\u0131n sonucunda, akt\u00fcel \u00fcr\u00fcn sat\u0131n alan kad\u0131n t\u00fcketicilerin materyalizm ve hedonik t\u00fcketim e\u011filiminin kompulsif sat\u0131n alma e\u011filimi \u00fczerinde olumlu etkisinin oldu\u011fu bulgusuna ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
\n
\n\n\n\n\n
Anahtar Kelimeler:<\/td>\nKompulsif Sat\u0131n Alma E\u011filimi, Materyalizm, Hedonik T\u00fcketim E\u011filimi, Akt\u00fcel \u00dcr\u00fcn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n
\n\n\n\n
JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM10, M31, C12<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\r\n \r\n
\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 2654)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 2654)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Kompulsif Sat\u0131n Alma E\u011filiminde Materyalizm ve Hedonik T\u00fcketimin Rol\u00fc: Akt\u00fcel \u00dcr\u00fcnler Sat\u0131n Alan Kad\u0131n T\u00fcketiciler \u00dczerinde Bir Ara\u015ft\u0131rma Yazar(lar): Emine \u015eenbabao\u011flu Danac\u0131 Cilt: 11 Say\u0131: 4 Y\u0131l: 2020 Sayfa: 1069-1081 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2020.299 \u00d6z G\u00fcn\u00fcm\u00fcz t\u00fcketicileri, farkl\u0131 ama\u00e7lar dolay\u0131s\u0131yla farkl\u0131 motivasyonlar arac\u0131l\u0131\u011f\u0131yla t\u00fcketime […]<\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"author":4638,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7],"tags":[],"class_list":["post-5196","post","type-post","status-publish","format-standard","hentry","category-makale","category-manuscript","category-manuscript2"],"a3_pvc":{"activated":true,"total_views":130,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/users\/4638"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/comments?post=5196"}],"version-history":[{"count":0,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/5196\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/media?parent=5196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/categories?post=5196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/tags?post=5196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}