{"id":5107,"date":"2020-07-19T23:38:51","date_gmt":"2020-07-19T20:38:51","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=5107"},"modified":"2020-07-23T01:28:21","modified_gmt":"2020-07-22T22:28:21","slug":"a-study-on-consumers-usage-behavior-of-the-banks-mobile-payment-apps-in-taiwan","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/a-study-on-consumers-usage-behavior-of-the-banks-mobile-payment-apps-in-taiwan","title":{"rendered":"A Study on Consumers\u2019 Usage Behavior of the Bank\u2019s Mobile Payment APPs in Taiwan"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nA Study on Consumers\u2019 Usage Behavior of the Bank\u2019s Mobile Payment APPs in Taiwan<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nPih-Shuw Chen, Jia-Jan Lee, Sheng-Ju Huang, Che Liang Lin<\/td>\n<\/tr>\n
Cilt:<\/td>\n11<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2020<\/td>\n<\/tr>\n
Sayfa:<\/td>\n793-805<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2020.282<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
With the advancement of smart phones, the rise of mobile payments has become a new payment method for consumers. The purpose of this study is to use structural equation model to verify the factors that affect consumers\u2019 behavior in using bank\u2019s mobile payment applications (APPs), so as to provide recommendations as main reference to enhance bank\u2019s mobile payment APPs. In this study, the research subjects were consumers who have used mobile payments APPs, a total of 300 valid responses were collected. The results show that security has a significant positive impact on perceived usefulness and perceived ease of use; perceived ease of use has a significant positive impact on perceived usefulness. Both of perceived usefulness and perceived ease of use have significantly positive influences on functional consumption value. Furthermore, functional consumption value and perceived usefulness have significant positive effect on usage behavior. As a result, banks are recommended to continually increase cooperative merchants that can use their mobile payments APPs, support for various operating systems of mobile phones, facilitate transaction speeds, ensure personal information, and provide user friendly interfaces.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nBank\u2019s Mobile Payment APPs, Security, Perceived Usefulness, Perceived Ease of Use, Functional Consumption Value<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nG21, G41 M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: A Study on Consumers\u2019 Usage Behavior of the Bank\u2019s Mobile Payment APPs in Taiwan Yazar(lar): Pih-Shuw Chen, Jia-Jan Lee, Sheng-Ju Huang, Che Liang Lin Cilt: 11 Say\u0131: 3 Y\u0131l: 2020 Sayfa: 793-805 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2020.282 \u00d6z With the advancement of smart phones, the […]<\/p>\n

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