{"id":4883,"date":"2020-01-22T23:43:26","date_gmt":"2020-01-22T20:43:26","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4883"},"modified":"2020-01-24T18:22:37","modified_gmt":"2020-01-24T15:22:37","slug":"the-effect-of-trust-in-functional-foods-on-willingness-to-buy-the-moderating-role-of-general-health-interest","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-effect-of-trust-in-functional-foods-on-willingness-to-buy-the-moderating-role-of-general-health-interest","title":{"rendered":"Fonksiyonel G\u0131dalara Y\u00f6nelik G\u00fcvenin Sat\u0131n Alma \u0130ste\u011fi \u00dczerindeki Etkisi: Genel Sa\u011fl\u0131k \u0130lgileniminin D\u00fczenleyici Rol\u00fc"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nFonksiyonel G\u0131dalara Y\u00f6nelik G\u00fcvenin Sat\u0131n Alma \u0130ste\u011fi \u00dczerindeki Etkisi: Genel Sa\u011fl\u0131k \u0130lgileniminin D\u00fczenleyici Rol\u00fc<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nYusuf Arslan<\/td>\n<\/tr>\n
Cilt:<\/td>\n11<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n1<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2020<\/td>\n<\/tr>\n
Sayfa:<\/td>\n279-291<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2020.250<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
T\u00fcm d\u00fcnyada ve \u00f6zellikle de Avrupa\u2019da fonksiyonel g\u0131da pazar\u0131 g\u00fcnden g\u00fcne b\u00fcy\u00fcmektedir. T\u00fcrkiye\u2019deki fonksiyonel g\u0131da pazar\u0131, hen\u00fcz yeterince geli\u015fmemi\u015f olmakla birlikte, t\u00fcm d\u00fcnyada en h\u0131zl\u0131 b\u00fcy\u00fcyen pazarlardan bir tanesi olarak g\u00f6ze \u00e7arpmaktad\u0131r. Ancak literat\u00fcr incelendi\u011finde, fonksiyonel g\u0131dalara y\u00f6nelik pazar mekanizmalar\u0131n\u0131n t\u00fcketici perspektifinden yeterince ele al\u0131nmad\u0131\u011f\u0131 ve anla\u015f\u0131lmad\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Bu ba\u011flamda bu \u00e7al\u0131\u015fma t\u00fcketici perspektifine bir katk\u0131 sa\u011flamak amac\u0131yla, t\u00fcketicilerin fonksiyonel g\u0131da tercihlerini belirleyen \u00f6nemli \u00f6nc\u00fcllerden olan g\u00fcven ve t\u00fcketici ilgilenimine odaklanm\u0131\u015ft\u0131r. Bu odak \u00e7er\u00e7evesinde fonksiyonel g\u0131dalara y\u00f6nelik g\u00fcveninin, bu \u00fcr\u00fcnleri sat\u0131n alma iste\u011fini etkileyip etkilemedi\u011fi ve bu ili\u015fkide t\u00fcketici sa\u011fl\u0131k ilgileniminin rol\u00fcn\u00fcn olup olmad\u0131\u011f\u0131n\u0131n anla\u015f\u0131lmas\u0131 ama\u00e7lanm\u0131\u015ft\u0131r. Bu amaca ula\u015fmak i\u00e7in olu\u015fturulan bir anket vas\u0131tas\u0131yla 373 t\u00fcketiciden toplanan verilerle ara\u015ft\u0131rma hipotezleri test edilmi\u015ftir. Elde edilen bulgulara g\u00f6re, t\u00fcketici g\u00fcveni ile t\u00fcketicilerin fonksiyonel g\u0131dalar\u0131 sat\u0131n alma iste\u011fi aras\u0131nda pozitif bir ili\u015fki oldu\u011fu ve t\u00fcketicinin sa\u011fl\u0131k ilgileniminin bu ili\u015fki \u00fczerinde d\u00fczenleyici bir etkiye sahip oldu\u011fu sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r. Elde edilen bu sonu\u00e7lar, \u00f6zellikle g\u0131da sekt\u00f6r\u00fc oyuncular\u0131n\u0131n faydalanabilece\u011fi nitelikte bilgiler ortaya koyarken, fonksiyonel g\u0131da t\u00fcketiminin t\u00fcketici temelli \u00f6nc\u00fcllerinin anla\u015f\u0131lmas\u0131 ba\u011flam\u0131nda da pazarlama literat\u00fcre katk\u0131 sa\u011flamaktad\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nFonksiyonel G\u0131da, T\u00fcketici G\u00fcveni, Sa\u011fl\u0131k \u0130lgilenimi, D\u00fczenleyici Etki, Sat\u0131n Alma \u0130ste\u011fi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM10, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Fonksiyonel G\u0131dalara Y\u00f6nelik G\u00fcvenin Sat\u0131n Alma \u0130ste\u011fi \u00dczerindeki Etkisi: Genel Sa\u011fl\u0131k \u0130lgileniminin D\u00fczenleyici Rol\u00fc Yazar(lar): Yusuf Arslan Cilt: 11 Say\u0131: 1 Y\u0131l: 2020 Sayfa: 279-291 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2020.250 \u00d6z T\u00fcm d\u00fcnyada ve \u00f6zellikle de Avrupa\u2019da fonksiyonel g\u0131da pazar\u0131 g\u00fcnden g\u00fcne b\u00fcy\u00fcmektedir. T\u00fcrkiye\u2019deki fonksiyonel […]<\/p>\n

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