{"id":4879,"date":"2020-01-22T23:36:24","date_gmt":"2020-01-22T20:36:24","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4879"},"modified":"2020-01-24T18:21:05","modified_gmt":"2020-01-24T15:21:05","slug":"a-literature-study-on-the-sustainable-corporate-brand-concept","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/a-literature-study-on-the-sustainable-corporate-brand-concept","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilir Kurumsal Marka Kavram\u0131 \u00dczerine Bir Literat\u00fcr \u00c7al\u0131\u015fmas\u0131"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nS\u00fcrd\u00fcr\u00fclebilir Kurumsal Marka Kavram\u0131 \u00dczerine Bir Literat\u00fcr \u00c7al\u0131\u015fmas\u0131<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nZeynep Arslan, Ebru G\u00f6kaliler, \u015eerafettin Arslan<\/td>\n<\/tr>\n
Cilt:<\/td>\n11<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n1<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2020<\/td>\n<\/tr>\n
Sayfa:<\/td>\n247-259<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2020.248<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Bu \u00e7al\u0131\u015fman\u0131n konusunu kurumsal s\u00fcrd\u00fcr\u00fclebilirlik ve kurumsal marka kavramlar\u0131n\u0131n entegrasyonu ile meydana gelen \u201cs\u00fcrd\u00fcr\u00fclebilir kurumsal marka\u201d kavram\u0131 olu\u015fturmaktad\u0131r. Uluslararas\u0131 literat\u00fcrde bu kavram \u201cs\u00fcrd\u00fcr\u00fclebilirli\u011fi temel de\u011feri olarak vaad eden bir kurumsal marka\u201d olarak tan\u0131mlanm\u0131\u015ft\u0131r. Fakat bu tan\u0131m y\u00fczeysel bulunarak bu \u00e7al\u0131\u015fmada daha geni\u015f kapsaml\u0131 bir tan\u0131m ve literat\u00fcr taramas\u0131 ger\u00e7ekle\u015ftirilmi\u015ftir. Bu kavram\u0131n ulusal ve uluslararas\u0131 literat\u00fcrde \u00e7ok detayl\u0131 olarak irdelenmemesi, bu \u00e7al\u0131\u015fman\u0131n literat\u00fcre sa\u011flad\u0131\u011f\u0131 \u00f6zg\u00fcn bir katk\u0131d\u0131r. D\u00fcnya genelinde firmalar kurumsal marka stratejilerinin temeline s\u00fcrd\u00fcr\u00fclebilirli\u011fi yerle\u015ftirmeye ba\u015flam\u0131\u015ft\u0131r. Bu ba\u011flamda s\u00fcrd\u00fcr\u00fclebilir kurumsal markay\u0131 farkl\u0131 perspektiflerden irdeleyerek T\u00fcrkiye\u2019de s\u00fcrd\u00fcr\u00fclebilir kurumsal marka yaratmak isteyen firmalar i\u00e7in bir yol haritas\u0131 olu\u015fturulmas\u0131 ama\u00e7lanmaktad\u0131r. Bu durumun s\u00fcrd\u00fcr\u00fclebilir kurumsal marka olma hedefinde \u015firketler i\u00e7in bir ara\u00e7 olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmektedir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nKurumsal Marka, Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik, S\u00fcrd\u00fcr\u00fclebilir Kurumsal Marka, Kurumsal Teori, Me\u015fruluk<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM14, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: S\u00fcrd\u00fcr\u00fclebilir Kurumsal Marka Kavram\u0131 \u00dczerine Bir Literat\u00fcr \u00c7al\u0131\u015fmas\u0131 Yazar(lar): Zeynep Arslan, Ebru G\u00f6kaliler, \u015eerafettin Arslan Cilt: 11 Say\u0131: 1 Y\u0131l: 2020 Sayfa: 247-259 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2020.248 \u00d6z Bu \u00e7al\u0131\u015fman\u0131n konusunu kurumsal s\u00fcrd\u00fcr\u00fclebilirlik ve kurumsal marka kavramlar\u0131n\u0131n entegrasyonu ile meydana gelen \u201cs\u00fcrd\u00fcr\u00fclebilir kurumsal marka\u201d […]<\/p>\n

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