{"id":466,"date":"2010-04-19T13:46:07","date_gmt":"2010-04-19T18:46:07","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=466"},"modified":"2011-05-18T15:32:16","modified_gmt":"2011-05-18T20:32:16","slug":"kaynak-avantaji-kurami-uzerine-kavramsal-bir-bakis","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/kaynak-avantaji-kurami-uzerine-kavramsal-bir-bakis","title":{"rendered":"Kaynak Avantaj\u0131 Kuram\u0131 \u00dczerine Kavramsal Bir Bak\u0131\u015f"},"content":{"rendered":"\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n
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Makale Bilgileri<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Dergi: <\/strong><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi<\/span><\/span><\/p>\n

Makalenin Ba\u015fl\u0131\u011f\u0131: <\/strong><\/span>Kaynak Avantaj\u0131 Kuram\u0131 \u00dczerine Kavramsal Bir Bak\u0131\u015f
\n<\/span><\/span>[<\/span>A General Conceptual View on Resource Advantage Theory<\/span><\/span>]<\/span><\/span><\/span><\/p>\n

Yazar(lar): <\/strong><\/span>Bilal Yal\u00e7\u0131n<\/span><\/span><\/span><\/span><\/p>\n

Cilt: <\/strong><\/span>1<\/span><\/span><\/p>\n

Say\u0131: <\/strong><\/span>2<\/span><\/span><\/p>\n

Y\u0131l: <\/strong><\/span>2010<\/span><\/span><\/p>\n

Sayfa:<\/strong><\/span> 63-71<\/span><\/span><\/p>\n

ISSN: <\/strong><\/span>1309-2448<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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\u00d6zet<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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\u0130\u015fletmelerin bir yandan varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrebilmeleri i\u00e7in kaynaklar\u0131 ile kendilerini finanse etmeleri di\u011fer yandan t\u00fcketicilerin ihtiya\u00e7 ve beklentilerini d\u00fc\u015f\u00fcnerek onlara en d\u00fc\u015f\u00fck maliyetle en y\u00fcksek de\u011ferde \u00fcr\u00fcnler ve hizmetler sunmalar\u0131 beklenir. Bu \u015fartlarda \u00fcretim yapmaya \u00e7al\u0131\u015fan i\u015fletmelerin ayn\u0131 zamanda \u00f6nce kendi sonra da rakip firmalar\u0131n davran\u0131\u015flar\u0131n\u0131 analiz etmeleri ve kendilerini buna g\u00f6re konumland\u0131rmalar\u0131 gereklili\u011fi ortaya \u00e7\u0131kmaktad\u0131r. Bu \u00e7al\u0131\u015fmada, i\u015fletmelere rekabet avantaj\u0131 sa\u011flamak i\u00e7in ileri s\u00fcr\u00fclen kaynak avantaj\u0131 kuram\u0131n\u0131n kavramsal bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile ele al\u0131nmas\u0131 ama\u00e7lanm\u0131\u015ft\u0131r. Kuram, i\u015fletmelerin rakip firmalardan daha d\u00fc\u015f\u00fck maliyetle elde etti\u011fi kaynaklara sahip olmas\u0131n\u0131n rekabet avantaj\u0131 sa\u011flayaca\u011f\u0131n\u0131, i\u015fletmenin kaynaklar\u0131 (yetenekleri), pazar pozisyonu, finansal performans\u0131 ve \u00e7evresel fakt\u00f6rleri ile beraber a\u00e7\u0131klam\u0131\u015ft\u0131r. Kuram, i\u015fletmelerde verimlilik ve etkinlik art\u0131r\u0131c\u0131 sonu\u00e7lar meydana getirebilmektedir ve i\u015fletmelerin pazarlama stratejilerini meydana getirmelerinde \u00f6nemli bir ara\u00e7 olarak kullan\u0131labilir.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Anahtar Kelimeler: <\/strong><\/span>Kaynak Avantaj\u0131 Kuram\u0131, Rekabet avantaj\u0131, Kaynaklar, Yetenekler<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/strong><\/span> D40,<\/span> <\/strong><\/span>P51<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Abstract<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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In order to continue for an organization to exist it needs to finance itself for its own resource on the other hand service<\/span><\/span> <\/strong><\/span><\/span>with considering consumers need and expectations by present them lowest price and highest quality also. Under these conditions these kind of organizations need to analyze the behaviour (nature) of the rival organizations and position themselves accordingly in order to get advantage on the rival organizations. In this study, a general conceptual view on resource advantage theory is developed. Theory explains having the lowest cost resources than rival organisations geting advantage with organisation resources, market position, financial performance and evironmental factors. Theory is able to achieve efficiency and effectiveness in the organisations and use to have strategic marketing decisions<\/span><\/span>.<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Keywords: <\/strong><\/span>Resource Advantage Theory, Competitive advantage, Resources, Competences<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL Classification:<\/strong><\/span> D40,<\/span> <\/strong><\/span>P51<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi: \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: Kaynak Avantaj\u0131 Kuram\u0131 \u00dczerine Kavramsal Bir Bak\u0131\u015f [A General Conceptual View on Resource Advantage Theory] Yazar(lar): Bilal Yal\u00e7\u0131n Cilt: 1 Say\u0131: 2 Y\u0131l: 2010 Sayfa: 63-71 ISSN: 1309-2448 \u00d6zet \u0130\u015fletmelerin bir yandan varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrebilmeleri i\u00e7in kaynaklar\u0131 ile kendilerini finanse etmeleri di\u011fer yandan t\u00fcketicilerin ihtiya\u00e7 ve […]<\/p>\n

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