{"id":4541,"date":"2019-07-26T11:37:48","date_gmt":"2019-07-26T08:37:48","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4541"},"modified":"2019-07-26T19:18:00","modified_gmt":"2019-07-26T16:18:00","slug":"a-model-proposal-for-the-effect-of-motivated-consumer-innovation-on-the-switching-cost-and-perceived-value-the-case-of-smart-phone-market","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/a-model-proposal-for-the-effect-of-motivated-consumer-innovation-on-the-switching-cost-and-perceived-value-the-case-of-smart-phone-market","title":{"rendered":"G\u00fcd\u00fclenmi\u015f T\u00fcketici Yenilik\u00e7ili\u011finin De\u011fi\u015ftirme Maliyeti ve Alg\u0131lanan De\u011fer \u00dczerindeki Etkisine Y\u00f6nelik Bir Model \u00d6nerisi: Ak\u0131ll\u0131 Telefon Pazar\u0131 \u00d6rne\u011fi"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nG\u00fcd\u00fclenmi\u015f T\u00fcketici Yenilik\u00e7ili\u011finin De\u011fi\u015ftirme Maliyeti ve Alg\u0131lanan De\u011fer \u00dczerindeki Etkisine Y\u00f6nelik Bir Model \u00d6nerisi: Ak\u0131ll\u0131 Telefon Pazar\u0131 \u00d6rne\u011fi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nEmel Faiz, Gamze Uluda\u011f<\/td>\n<\/tr>\n
Cilt:<\/td>\n10<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n4<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2019<\/td>\n<\/tr>\n
Sayfa:<\/td>\n991-1004<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2019.215<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Bu ara\u015ft\u0131rman\u0131n temel amac\u0131, ak\u0131ll\u0131 telefon pazar\u0131nda g\u00fcd\u00fclenmi\u015f t\u00fcketici yenilik\u00e7ili\u011finin de\u011fi\u015ftirme maliyeti ve alg\u0131lanan de\u011fer \u00fczerindeki etkisini tespit ederek yeni bir model \u00f6nerisi sunmakt\u0131r. Ara\u015ft\u0131rma evrenini ak\u0131ll\u0131 telefon sat\u0131n alan ve\/veya kullanan 17 ya\u015f ve \u00fczeri t\u00fcketici grubu olu\u015fturmaktad\u0131r. Ara\u015ft\u0131rmada kolayda \u00f6rnekleme y\u00f6ntemi kullan\u0131larak 385 ak\u0131ll\u0131 telefon kullan\u0131c\u0131s\u0131ndan online anket tekni\u011fiyle veriler toplanm\u0131\u015ft\u0131r. Toplanan veriler yap\u0131sal e\u015fitlik modellemesiyle analiz edilmi\u015f ve olu\u015fturulan modelin yap\u0131 ge\u00e7erlili\u011fi test edilmi\u015ftir. Ara\u015ft\u0131rma sonucunda; sosyal, hedonik ve bili\u015fsel yenilik\u00e7ili\u011fin de\u011fi\u015ftirme maliyeti \u00fczerinde etkili oldu\u011fu ancak fonksiyonel yenilik\u00e7ilik boyutunun de\u011fi\u015ftirme maliyeti \u00fczerinde etkili olmad\u0131\u011f\u0131 sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r. Hedonik yenilik\u00e7ilik alg\u0131lanan de\u011fer \u00fczerinde etkiliyken di\u011fer boyutlar\u0131n (sosyal, fonksiyonel ve bili\u015fsel) alg\u0131lanan de\u011fer \u00fczerinde etkili olmad\u0131\u011f\u0131 sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r. De\u011fi\u015ftirme maliyetinin ise alg\u0131lanan de\u011fer \u00fczerinde etkili oldu\u011fu sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nG\u00fcd\u00fclenmi\u015f T\u00fcketici Yenilik\u00e7ili\u011fi, De\u011fi\u015ftirme Maliyeti, Alg\u0131lanan De\u011fer, Ak\u0131ll\u0131 Telefon Kullan\u0131c\u0131s\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM10, M31, C12, C42<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: G\u00fcd\u00fclenmi\u015f T\u00fcketici Yenilik\u00e7ili\u011finin De\u011fi\u015ftirme Maliyeti ve Alg\u0131lanan De\u011fer \u00dczerindeki Etkisine Y\u00f6nelik Bir Model \u00d6nerisi: Ak\u0131ll\u0131 Telefon Pazar\u0131 \u00d6rne\u011fi Yazar(lar): Emel Faiz, Gamze Uluda\u011f Cilt: 10 Say\u0131: 4 Y\u0131l: 2019 Sayfa: 991-1004 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2019.215 \u00d6z Bu ara\u015ft\u0131rman\u0131n temel amac\u0131, ak\u0131ll\u0131 telefon pazar\u0131nda g\u00fcd\u00fclenmi\u015f […]<\/p>\n

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