{"id":4461,"date":"2019-05-10T02:31:17","date_gmt":"2019-05-09T23:31:17","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4461"},"modified":"2019-05-14T02:18:32","modified_gmt":"2019-05-13T23:18:32","slug":"testing-the-homogeneity-of-non-adopters-of-internet-banking","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/testing-the-homogeneity-of-non-adopters-of-internet-banking","title":{"rendered":"Testing the Homogeneity of Non-Adopters of Internet Banking"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nTesting the Homogeneity of Non-Adopters of Internet Banking<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nBerna Serener<\/td>\n<\/tr>\n
Cilt:<\/td>\n10<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3(\u00d6zel Say\u0131)<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2019<\/td>\n<\/tr>\n
Sayfa:<\/td>\n699-708<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2019.194<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Non-adopters of internet banking is not a homogenous group. In this study, non-adopters are divided into two groups: prospective adopters and persistent non-adopters. The aim of this paper is to analyse how the two non-adopter groups differ with regard to usage, image, tradition, risk and value barriers. Factor analysis is used to categorize the data into five barriers. Independent samples t-tests are used to reveal the differences between prospective adopters and persistent non-adopters of internet banking. The results of this study reveal that persistent non-adopters show more resistance to internet banking in relation to usage, image, tradition, risk and value barriers. The p-values indicate that the value barrier differentiates the groups the most, followed by usage, image, risk and tradition barriers. The results highlight the fact that psychological barriers are a greater cause of resistance than functional barriers.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nInternet banking, Non-adopters, Barriers, Homogeneity<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nG21, L81, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Testing the Homogeneity of Non-Adopters of Internet Banking Yazar(lar): Berna Serener Cilt: 10 Say\u0131: 3(\u00d6zel Say\u0131) Y\u0131l: 2019 Sayfa: 699-708 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2019.194 \u00d6z Non-adopters of internet banking is not a homogenous group. In this study, non-adopters are divided into two groups: prospective […]<\/p>\n

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