{"id":4401,"date":"2019-03-16T20:56:47","date_gmt":"2019-03-16T17:56:47","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4401"},"modified":"2019-03-23T02:28:59","modified_gmt":"2019-03-22T23:28:59","slug":"a-research-on-city-branding-activities-the-case-of-karsiyaka-izmir","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/a-research-on-city-branding-activities-the-case-of-karsiyaka-izmir","title":{"rendered":"Kent Markala\u015fmas\u0131 Faaliyetleri \u00dczerine Bir Ara\u015ft\u0131rma: Kar\u015f\u0131yaka\/\u0130zmir \u00d6rne\u011fi"},"content":{"rendered":"

<\/p>\n\n\n\n\n
Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nKent Markala\u015fmas\u0131 Faaliyetleri \u00dczerine Bir Ara\u015ft\u0131rma: Kar\u015f\u0131yaka\/\u0130zmir \u00d6rne\u011fi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nBerkay \u00d6zkaya, Elif Deniz<\/td>\n<\/tr>\n
Cilt:<\/td>\n10<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n2<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2019<\/td>\n<\/tr>\n
Sayfa:<\/td>\n557-574<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2019.185<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, \u0130zmir\u2019in Kar\u015f\u0131yaka il\u00e7esinin sosyal, k\u00fclt\u00fcrel ve ekonomik \u00f6zellikler \u0131\u015f\u0131\u011f\u0131nda markala\u015fma faaliyetlerinin nas\u0131l \u015fekillendi\u011fini incelemek, kent markala\u015fmas\u0131 \u00e7abalar\u0131 kapsam\u0131nda il\u00e7e hakk\u0131nda de\u011ferlendirmeler ve \u00f6neriler sunmakt\u0131r. Vaka analizinin uyguland\u0131\u011f\u0131 \u00e7al\u0131\u015fmada, yarg\u0131sal \u00f6rnekleme tekni\u011fi ile se\u00e7ilen kat\u0131l\u0131mc\u0131larla y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler yap\u0131larak toplanan veriler ve elde edilen sonu\u00e7lar incelenmi\u015f ve yorumlanm\u0131\u015ft\u0131r. Markala\u015fma \u00e7abalar\u0131 ve stratejileri do\u011frultusunda, Kar\u015f\u0131yaka\u2019n\u0131n marka ile ilgili kavramlar ve bile\u015fenleri a\u00e7\u0131s\u0131ndan durumu, mevcut markala\u015fma stratejileri ve marka kent yaratma s\u00fcreci ele al\u0131nm\u0131\u015f ve incelenmi\u015ftir. Elde edilen bulgulara g\u00f6re, Kar\u015f\u0131yaka marka kent olma yolunun neredeyse ba\u015f\u0131ndad\u0131r; ancak bir ana marka ile ba\u011f\u0131ml\u0131 marka mimarisi modeli kullan\u0131larak il\u00e7enin potansiyele sahip oldu\u011fu k\u00fclt\u00fcr, sanat ve spor alanlar\u0131nda ba\u015far\u0131yla markala\u015fabilece\u011fi g\u00f6r\u00fc\u015f\u00fc h\u00e2kimdir. Sonu\u00e7 olarak, markala\u015fma \u00e7al\u0131\u015fmalar\u0131n\u0131n, kendisini tamamen markala\u015fmaya adayacak, payda\u015flar\u0131 bir araya getirecek, b\u00fct\u00fcnsel ve kurumsal bir yap\u0131da \u00e7al\u0131\u015facak ve Kar\u015f\u0131yaka Belediyesi b\u00fcnyesinde bir \u00e7at\u0131 giri\u015fim olarak kurulacak komisyonca y\u00fcr\u00fct\u00fclmesinin en etkin ve verimli giri\u015fim olaca\u011f\u0131 ortaya \u00e7\u0131kmaktad\u0131r.<\/td>\n<\/tr>\n
\n
\n\n\n\n\n
Anahtar Kelimeler:<\/td>\nMarka, Markan\u0131n Bile\u015fenleri, Kent Markala\u015fmas\u0131, Markala\u015fma Stratejileri, Kar\u015f\u0131yaka<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n
\n\n\n\n
JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM31, R11<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\r\n \r\n
\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 2875)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 2875)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Kent Markala\u015fmas\u0131 Faaliyetleri \u00dczerine Bir Ara\u015ft\u0131rma: Kar\u015f\u0131yaka\/\u0130zmir \u00d6rne\u011fi Yazar(lar): Berkay \u00d6zkaya, Elif Deniz Cilt: 10 Say\u0131: 2 Y\u0131l: 2019 Sayfa: 557-574 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2019.185 \u00d6z Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, \u0130zmir\u2019in Kar\u015f\u0131yaka il\u00e7esinin sosyal, k\u00fclt\u00fcrel ve ekonomik \u00f6zellikler \u0131\u015f\u0131\u011f\u0131nda markala\u015fma faaliyetlerinin nas\u0131l \u015fekillendi\u011fini incelemek, kent […]<\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"author":4638,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7],"tags":[],"class_list":["post-4401","post","type-post","status-publish","format-standard","hentry","category-makale","category-manuscript","category-manuscript2"],"a3_pvc":{"activated":true,"total_views":139,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/4401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/users\/4638"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/comments?post=4401"}],"version-history":[{"count":0,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/4401\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/media?parent=4401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/categories?post=4401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/tags?post=4401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}