{"id":4397,"date":"2019-03-16T20:47:25","date_gmt":"2019-03-16T17:47:25","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4397"},"modified":"2019-03-23T02:30:19","modified_gmt":"2019-03-22T23:30:19","slug":"development-of-the-hedonic-and-utilitarian-consumption-behavior-scale-reliability-and-validity-study","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/development-of-the-hedonic-and-utilitarian-consumption-behavior-scale-reliability-and-validity-study","title":{"rendered":"Hedonik ve Faydac\u0131 T\u00fcketim Davran\u0131\u015flar\u0131 \u00d6l\u00e7e\u011finin Geli\u015ftirilmesi: G\u00fcvenirlik ve Ge\u00e7erlik \u00c7al\u0131\u015fmas\u0131"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nHedonik ve Faydac\u0131 T\u00fcketim Davran\u0131\u015flar\u0131 \u00d6l\u00e7e\u011finin Geli\u015ftirilmesi: G\u00fcvenirlik ve Ge\u00e7erlik \u00c7al\u0131\u015fmas\u0131<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nTaha Co\u015fkun, Mehmet Marangoz<\/td>\n<\/tr>\n
Cilt:<\/td>\n10<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n2<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2019<\/td>\n<\/tr>\n
Sayfa:<\/td>\n517-539<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2019.183<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, t\u00fcketicilerin hedonik ve faydac\u0131 t\u00fcketim davran\u0131\u015flar\u0131n\u0131 belirlemeye y\u00f6nelik bir \u00f6l\u00e7me arac\u0131 geli\u015ftirmektir. \u00d6l\u00e7e\u011fin kapsam ge\u00e7erli\u011fi alanyaz\u0131n taramas\u0131, derinlemesine g\u00f6r\u00fc\u015fmeler ve nitel veri analiz yorumlamalar\u0131 ile uzman g\u00f6r\u00fc\u015flerinden faydalan\u0131larak ger\u00e7ekle\u015ftirilmi\u015ftir. \u00d6l\u00e7e\u011fin yap\u0131 ge\u00e7erli\u011fi ise iki ayr\u0131 veri setine (N= 320 ve N= 324) uygulanan a\u00e7\u0131mlay\u0131c\u0131 (AFA) ve do\u011frulay\u0131c\u0131 (DFA) fakt\u00f6r analizleri ile belirlenmi\u015ftir. AFA sonucunda hedonik t\u00fcketim davran\u0131\u015f\u0131 i\u00e7in; hedonik etki, hedonik adaptasyon, d\u00fcrt\u00fcsel e\u011filim, edilgenlik durumu ve kimlik yans\u0131tma \u00f6gelerini a\u00e7\u0131klayan be\u015f fakt\u00f6rl\u00fc bir yap\u0131, faydac\u0131 t\u00fcketim davran\u0131\u015f\u0131 i\u00e7in hedef odakl\u0131l\u0131k ve kontrol odakl\u0131l\u0131k \u00f6gelerini a\u00e7\u0131klayan iki fakt\u00f6rl\u00fc bir yap\u0131 ortaya konulmu\u015ftur. AFA sonras\u0131 bu yap\u0131lar DFA ile do\u011frulanm\u0131\u015ft\u0131r. DFA ile do\u011frulanan yap\u0131lar\u0131n g\u00fcvenirli\u011fi Cronbach alfa i\u00e7 tutarl\u0131k katsay\u0131lar\u0131 ve madde toplam korelasyonlar\u0131yla belirlenmi\u015ftir. Pearson katsay\u0131lar\u0131 incelenerek fakt\u00f6rler aras\u0131ndaki ili\u015fkiler a\u00e7\u0131klanm\u0131\u015ft\u0131r. Ara\u015ft\u0131rmadan elde edilen bulgular sonucunda t\u00fcketicilerin hedonik ve faydac\u0131 davran\u0131\u015flar\u0131n\u0131n belirlenmesinde kullan\u0131labilecek ge\u00e7erli ve g\u00fcvenilir bir \u00f6l\u00e7me arac\u0131 ortaya koyulmu\u015ftur.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nHedonizm, T\u00fcketim, Hedonik T\u00fcketim, Faydac\u0131 T\u00fcketim, T\u00fcketim K\u00fclt\u00fcr\u00fc, T\u00fcketici Motivasyonlar\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nE20, E21, M31, D90<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Hedonik ve Faydac\u0131 T\u00fcketim Davran\u0131\u015flar\u0131 \u00d6l\u00e7e\u011finin Geli\u015ftirilmesi: G\u00fcvenirlik ve Ge\u00e7erlik \u00c7al\u0131\u015fmas\u0131 Yazar(lar): Taha Co\u015fkun, Mehmet Marangoz Cilt: 10 Say\u0131: 2 Y\u0131l: 2019 Sayfa: 517-539 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2019.183 \u00d6z Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, t\u00fcketicilerin hedonik ve faydac\u0131 t\u00fcketim davran\u0131\u015flar\u0131n\u0131 belirlemeye y\u00f6nelik bir \u00f6l\u00e7me arac\u0131 geli\u015ftirmektir. […]<\/p>\n

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