{"id":4281,"date":"2019-01-22T01:18:30","date_gmt":"2019-01-21T22:18:30","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4281"},"modified":"2019-01-28T15:57:40","modified_gmt":"2019-01-28T12:57:40","slug":"determination-of-packaging-design-factors-affecting-product-preferences-by-part-worth-conjoint-analysis-a-study-on-organic-soap-products","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/determination-of-packaging-design-factors-affecting-product-preferences-by-part-worth-conjoint-analysis-a-study-on-organic-soap-products","title":{"rendered":"\u00dcr\u00fcn Tercihlerini Etkileyen Ambalaj Tasar\u0131m Fakt\u00f6rlerinin K\u0131smi Yarar Konjoint Analizi \u0130le Belirlenmesi: Organik Sabun \u00dcr\u00fcn\u00fc \u00dczerine Bir \u00c7al\u0131\u015fma"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\n\u00dcr\u00fcn Tercihlerini Etkileyen Ambalaj Tasar\u0131m Fakt\u00f6rlerinin K\u0131smi Yarar Konjoint Analizi \u0130le Belirlenmesi: Organik Sabun \u00dcr\u00fcn\u00fc \u00dczerine Bir \u00c7al\u0131\u015fma<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nMeltem Kiygi-Calli, Semih K\u0131l\u0131\u00e7<\/td>\n<\/tr>\n
Cilt:<\/td>\n10<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n1<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2019<\/td>\n<\/tr>\n
Sayfa:<\/td>\n259-276<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2019.167<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Bu \u00e7al\u0131\u015fman\u0131n amac\u0131 farkl\u0131 ambalaj tasar\u0131mlar\u0131n\u0131n t\u00fcketici sat\u0131n alma niyetine olan etkilerini ortaya koymak ve bu etkinin hangi ambalaj tasar\u0131m\u0131 i\u00e7in en fazla oldu\u011funu belirlemektir. Bu ama\u00e7la ambalaj tasar\u0131m\u0131nda bulunan farkl\u0131 fakt\u00f6rler belirlenmi\u015f ve her fakt\u00f6r\u00fcn t\u00fcketicinin sat\u0131n alma niyetine olan etkisi incelenmi\u015ftir. Bu \u00e7al\u0131\u015fmada ambalaj tasar\u0131m\u0131n\u0131n fakt\u00f6rleri ambalaj\u0131n \u015fekli, rengi ve \u00fczerindeki yaz\u0131lar i\u00e7in kullan\u0131lan yaz\u0131 stilidir. T\u00fcketicinin sat\u0131n alma niyetini en \u00e7ok etkileyen ambalaj tasar\u0131m fakt\u00f6r\u00fcn\u00fc belirlemek i\u00e7in bu ara\u015ft\u0131rmada \u00e7evrimi\u00e7i anket y\u00f6ntemi uygulanm\u0131\u015f ve veriler toplanm\u0131\u015ft\u0131r. Farkl\u0131 ambalaj tasar\u0131mlar\u0131 g\u00f6rsel olarak tasarlanm\u0131\u015f ve anket kat\u0131l\u0131mc\u0131lar\u0131ndan farkl\u0131 kombinasyonlardaki tasar\u0131mlar\u0131 sat\u0131n alma niyetlerine g\u00f6re derecelendirmeleri istenmi\u015ftir. Veriler k\u0131smi yarar konjoint analiz y\u00f6ntemi uygulanarak analiz edilmi\u015ftir. Sonu\u00e7 olarak organik sabun \u00fcr\u00fcn\u00fc i\u00e7in t\u00fcketici sat\u0131n alma niyetine etki eden ve en y\u00fcksek \u00f6nem de\u011ferine sahip ambalaj tasar\u0131m\u0131 belirlenmi\u015ftir. Analizle elde edilen fayda fakt\u00f6r\u00fcn\u00fcn kat\u0131l\u0131mc\u0131lar\u0131n demografik \u00f6zelliklerine g\u00f6re farkl\u0131l\u0131k g\u00f6sterip g\u00f6stermedi\u011fi incelenmi\u015f, pazar b\u00f6l\u00fcmlendirme y\u00f6ntemlerinden biri olan fayda temelli b\u00f6l\u00fcmlendirme ile elde edilen pazar b\u00f6l\u00fcmleri de bu \u00e7al\u0131\u015fmada ara\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nAmbalaj Tasar\u0131m\u0131, Sat\u0131n Alma Niyeti, Konjoint Analizi, K\u0131smi Yarar, Fayda Temelli B\u00f6l\u00fcmlendirme<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31, M39<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: \u00dcr\u00fcn Tercihlerini Etkileyen Ambalaj Tasar\u0131m Fakt\u00f6rlerinin K\u0131smi Yarar Konjoint Analizi \u0130le Belirlenmesi: Organik Sabun \u00dcr\u00fcn\u00fc \u00dczerine Bir \u00c7al\u0131\u015fma Yazar(lar): Meltem Kiygi-Calli, Semih K\u0131l\u0131\u00e7 Cilt: 10 Say\u0131: 1 Y\u0131l: 2019 Sayfa: 259-276 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2019.167 \u00d6z Bu \u00e7al\u0131\u015fman\u0131n amac\u0131 farkl\u0131 ambalaj tasar\u0131mlar\u0131n\u0131n t\u00fcketici sat\u0131n […]<\/p>\n

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