{"id":4095,"date":"2018-07-29T17:47:15","date_gmt":"2018-07-29T14:47:15","guid":{"rendered":"https:\/\/www.berjournal.com\/?p=4095"},"modified":"2018-07-30T21:33:31","modified_gmt":"2018-07-30T18:33:31","slug":"an-investigation-on-university-students-emoji-usage-and-their-attitudes-toward-brands-using-emoji","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/an-investigation-on-university-students-emoji-usage-and-their-attitudes-toward-brands-using-emoji","title":{"rendered":"\u00dcniversite \u00d6\u011frencilerinin Emoji Kullan\u0131mlar\u0131 ve Emoji Kullanan Markalara Kar\u015f\u0131 Tutumlar\u0131 \u00dczerine Bir Ara\u015ft\u0131rma"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\n\u00dcniversite \u00d6\u011frencilerinin Emoji Kullan\u0131mlar\u0131 ve Emoji Kullanan Markalara Kar\u015f\u0131 Tutumlar\u0131 \u00dczerine Bir Ara\u015ft\u0131rma<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nRamazan Kurto\u011flu, Tu\u011fba \u00d6zb\u00f6l\u00fck<\/td>\n<\/tr>\n
Cilt:<\/td>\n9<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2018<\/td>\n<\/tr>\n
Sayfa:<\/td>\n697-713<\/td>\n<\/tr>\n
ISSN:<\/td>\n2619-9491<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2018.132<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
S\u00f6zs\u00fcz ileti\u015fim unsurlar\u0131n\u0131n yerine kullan\u0131lmas\u0131 anlam\u0131nda dijital ileti\u015fimde \u00f6nemli bir bo\u015flu\u011fu doldurdu\u011fu d\u00fc\u015f\u00fcn\u00fclen emojilerin markaya y\u00f6nelik tutuma ve a\u011f\u0131zdan a\u011f\u0131za ileti\u015fime etkisinin olup olmad\u0131\u011f\u0131 sorusu, bu ara\u015ft\u0131rman\u0131n \u00e7\u0131k\u0131\u015f noktas\u0131n\u0131 olu\u015fturmaktad\u0131r. Ara\u015ft\u0131rman\u0131n amac\u0131, hem \u00f6\u011frencilerin genel olarak hem de cinsiyete g\u00f6re ayr\u0131 ayr\u0131, emoji kullan\u0131m durumlar\u0131n\u0131n, emoji kullanan markalara y\u00f6nelik tutumlar\u0131n\u0131 ve bu tutumlar\u0131n\u0131n da, emoji kullanan markalar hakk\u0131ndaki pozitif a\u011f\u0131zdan a\u011f\u0131za ileti\u015fimlerini etkileyip etkilemedi\u011fini belirlemektir. \u00dcniversite \u00f6\u011frencilerinden anket y\u00f6ntemiyle veri toplanm\u0131\u015f ve toplanan veriler yap\u0131sal e\u015fitlik modellemesi kullan\u0131larak analiz edilmi\u015ftir. Ara\u015ft\u0131rma sonucuna g\u00f6re, hem \u00f6\u011frencilerin genel olarak hem de cinsiyete g\u00f6re ayr\u0131 ayr\u0131 emoji kullan\u0131mlar\u0131n\u0131n emoji kullanan markalara y\u00f6nelik tutumlar\u0131 \u00fczerinde istatistiksel a\u00e7\u0131dan anlaml\u0131 ve pozitif y\u00f6nl\u00fc bir etkiye sahip oldu\u011fu, emoji kullanan markalara y\u00f6nelik tutumlar\u0131n\u0131n da emoji kullanan markalar hakk\u0131ndaki pozitif a\u011f\u0131zdan a\u011f\u0131za ileti\u015fimleri \u00fczerinde anlaml\u0131 ve pozitif y\u00f6nl\u00fc bir etkiye sahip oldu\u011fu sonucuna ula\u015f\u0131lm\u0131\u015ft\u0131r. Bunun yan\u0131nda, belirtilen etkilerin istatistiki olarak cinsiyete g\u00f6re anlaml\u0131 bir farkl\u0131l\u0131k g\u00f6stermedi\u011fi de tespit edilmi\u015ftir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nEmoji, Emoji Kullan\u0131m\u0131, Markaya Y\u00f6nelik Tutum, Pozitif A\u011f\u0131zdan A\u011f\u0131za \u0130leti\u015fim, Yap\u0131sal E\u015fitlik Modeli<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: \u00dcniversite \u00d6\u011frencilerinin Emoji Kullan\u0131mlar\u0131 ve Emoji Kullanan Markalara Kar\u015f\u0131 Tutumlar\u0131 \u00dczerine Bir Ara\u015ft\u0131rma Yazar(lar): Ramazan Kurto\u011flu, Tu\u011fba \u00d6zb\u00f6l\u00fck Cilt: 9 Say\u0131: 3 Y\u0131l: 2018 Sayfa: 697-713 ISSN: 2619-9491 DOI Numaras\u0131: 10.20409\/berj.2018.132 \u00d6z S\u00f6zs\u00fcz ileti\u015fim unsurlar\u0131n\u0131n yerine kullan\u0131lmas\u0131 anlam\u0131nda dijital ileti\u015fimde \u00f6nemli bir bo\u015flu\u011fu doldurdu\u011fu d\u00fc\u015f\u00fcn\u00fclen […]<\/p>\n

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