{"id":3692,"date":"2017-08-05T00:52:48","date_gmt":"2017-08-04T21:52:48","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=3692"},"modified":"2017-08-10T03:39:25","modified_gmt":"2017-08-10T00:39:25","slug":"an-investigation-of-smes-perspective-on-social-media-promotion-effect-through-the-correspondence-analysis","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/an-investigation-of-smes-perspective-on-social-media-promotion-effect-through-the-correspondence-analysis","title":{"rendered":"KOB\u0130\u2019lerin Sosyal Medyan\u0131n Tutundurma Etkisine Bak\u0131\u015flar\u0131n\u0131n Uygunluk Analizi \u0130le Ara\u015ft\u0131r\u0131lmas\u0131"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nKOB\u0130\u2019lerin Sosyal Medyan\u0131n Tutundurma Etkisine Bak\u0131\u015flar\u0131n\u0131n Uygunluk Analizi \u0130le Ara\u015ft\u0131r\u0131lmas\u0131<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nElif Bulut, Evrim Erdo\u011fan, Melek \u015earda\u011f Karabulut<\/td>\n<\/tr>\n
Cilt:<\/td>\n8<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2017<\/td>\n<\/tr>\n
Sayfa:<\/td>\n591-610<\/td>\n<\/tr>\n
ISSN:<\/td>\n1309-2448<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2017.68<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Sosyal medyan\u0131n m\u00fc\u015fteri ile ili\u015fki kurmada, m\u00fc\u015fteriye de\u011fer yaratmada ve tutundurma faaliyetlerini y\u00fcr\u00fctmedeki rol\u00fc t\u00fcm i\u015fletmeler taraf\u0131ndan art\u0131k fark edilmektedir. G\u00fcn\u00fcm\u00fczde sermaye, insan kayna\u011f\u0131, pazarlama bilgisi ve teknoloji gibi eksiklikler nedeniyle geli\u015femeyen KOB\u0130\u2019ler i\u00e7in sosyal medya pazarlamas\u0131 bir f\u0131rsat olarak de\u011ferlendirilmektedir. Bu \u00e7al\u0131\u015fmada KOB\u0130\u2019lerin sosyal medyan\u0131n tutundurma etkisine bak\u0131\u015f a\u00e7\u0131lar\u0131 uygunluk analizi ile ara\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rmada Sinop ilinde faaliyet g\u00f6steren 400 adet KOB\u0130\u2019ye anket uygulanm\u0131\u015ft\u0131r. Ara\u015ft\u0131rma sonucunda KOB\u0130\u2019lerin sosyal medyay\u0131 bir pazarlama arac\u0131 olarak g\u00f6rd\u00fckleri ancak tam olarak \u00f6nemini kavrayamad\u0131klar\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Ayr\u0131ca KOB\u0130\u2019lerin \u00e7e\u015fitli tan\u0131mlay\u0131c\u0131 \u00f6zelliklerine g\u00f6re sosyal medyan\u0131n tutundurma etkisine bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n farkl\u0131 oldu\u011fu anla\u015f\u0131lm\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nSosyal Medya, Sosyal Medya Pazarlamas\u0131, KOB\u0130, Uygunluk Analizi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM31, C38<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: KOB\u0130\u2019lerin Sosyal Medyan\u0131n Tutundurma Etkisine Bak\u0131\u015flar\u0131n\u0131n Uygunluk Analizi \u0130le Ara\u015ft\u0131r\u0131lmas\u0131 Yazar(lar): Elif Bulut, Evrim Erdo\u011fan, Melek \u015earda\u011f Karabulut Cilt: 8 Say\u0131: 3 Y\u0131l: 2017 Sayfa: 591-610 ISSN: 1309-2448 DOI Numaras\u0131: 10.20409\/berj.2017.68 \u00d6z Sosyal medyan\u0131n m\u00fc\u015fteri ile ili\u015fki kurmada, m\u00fc\u015fteriye de\u011fer yaratmada ve tutundurma faaliyetlerini y\u00fcr\u00fctmedeki […]<\/p>\n

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