{"id":3690,"date":"2017-08-05T00:48:12","date_gmt":"2017-08-04T21:48:12","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=3690"},"modified":"2017-08-10T03:40:38","modified_gmt":"2017-08-10T00:40:38","slug":"examination-of-public-service-announcements-in-turkey-through-content-analysis-method","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/examination-of-public-service-announcements-in-turkey-through-content-analysis-method","title":{"rendered":"T\u00fcrkiye\u2019de Yay\u0131nlanm\u0131\u015f Olan Kamu Spotlar\u0131n\u0131n \u0130\u00e7erik Analizi Y\u00f6ntemi \u0130le \u0130ncelenmesi"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nT\u00fcrkiye\u2019de Yay\u0131nlanm\u0131\u015f Olan Kamu Spotlar\u0131n\u0131n \u0130\u00e7erik Analizi Y\u00f6ntemi \u0130le \u0130ncelenmesi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nMeltem Yetkin \u00d6zb\u00fck, Ya\u011fmur \u00d6z<\/td>\n<\/tr>\n
Cilt:<\/td>\n8<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2017<\/td>\n<\/tr>\n
Sayfa:<\/td>\n575-589<\/td>\n<\/tr>\n
ISSN:<\/td>\n1309-2448<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2017.67<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
G\u00fcndelik hayatta kar\u015f\u0131m\u0131za \u00e7\u0131kan, ele\u015ftirilen veya faydal\u0131 bulunan kamu spotu yay\u0131nlar\u0131n\u0131n etkileri s\u0131k\u00e7a konu\u015fulurken, i\u00e7erikleri hakk\u0131nda yeterince ayr\u0131nt\u0131l\u0131 bir \u00e7al\u0131\u015fmaya rastlanmamaktad\u0131r. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, 2012-2016 y\u0131llar\u0131 aras\u0131nda T\u00fcrkiye\u2019de yay\u0131nlanm\u0131\u015f olan 375 kamu spotu i\u00e7in i\u00e7erik analizi y\u00f6nteminden yararlan\u0131larak kamu spotlar\u0131n\u0131 sistematik bir bi\u00e7imde s\u0131n\u0131fland\u0131rmak ve kamu spotlar\u0131n\u0131n \u00f6zelliklerini ortaya \u00e7\u0131karmakt\u0131r. \u0130lgili literat\u00fcrde, kamu spotlar\u0131na ait farkl\u0131 \u00f6zelliklerin belli ba\u015fl\u0131klar alt\u0131nda topland\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015f ve 12 farkl\u0131 ara\u015ft\u0131rma sorusu i\u00e7in bu ba\u015fl\u0131klar alt\u0131nda cevap aranm\u0131\u015ft\u0131r. Bu \u00e7al\u0131\u015fma, T\u00fcrkiye\u2019deki kamu spotlar\u0131n\u0131 i\u00e7erik analizi y\u00f6ntemi arac\u0131yla inceleyen ilk \u00e7al\u0131\u015fma olmas\u0131 ve kamu spotlar\u0131na dair b\u00fct\u00fcnc\u00fcl bir \u00e7er\u00e7eve sunmas\u0131 a\u00e7\u0131s\u0131ndan bu konuyla ilgili gelecek \u00e7al\u0131\u015fmalara yol g\u00f6sterecektir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nKamu Spotlar\u0131, T\u00fcrkiye, \u0130\u00e7erik Analizi, \u0130leti\u015fim, Heyecan Arama<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nC10, M39<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: T\u00fcrkiye\u2019de Yay\u0131nlanm\u0131\u015f Olan Kamu Spotlar\u0131n\u0131n \u0130\u00e7erik Analizi Y\u00f6ntemi \u0130le \u0130ncelenmesi Yazar(lar): Meltem Yetkin \u00d6zb\u00fck, Ya\u011fmur \u00d6z Cilt: 8 Say\u0131: 3 Y\u0131l: 2017 Sayfa: 575-589 ISSN: 1309-2448 DOI Numaras\u0131: 10.20409\/berj.2017.67 \u00d6z G\u00fcndelik hayatta kar\u015f\u0131m\u0131za \u00e7\u0131kan, ele\u015ftirilen veya faydal\u0131 bulunan kamu spotu yay\u0131nlar\u0131n\u0131n etkileri s\u0131k\u00e7a konu\u015fulurken, i\u00e7erikleri […]<\/p>\n

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