{"id":3688,"date":"2017-08-05T00:43:43","date_gmt":"2017-08-04T21:43:43","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=3688"},"modified":"2017-08-10T03:41:52","modified_gmt":"2017-08-10T00:41:52","slug":"evaluation-of-the-effectiveness-of-pictorial-textual-health-warning-labels-on-cigarette-packs-in-terms-of-social-marketing","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/evaluation-of-the-effectiveness-of-pictorial-textual-health-warning-labels-on-cigarette-packs-in-terms-of-social-marketing","title":{"rendered":"Sigara Paketlerinde Bulunan Birle\u015fik Sa\u011fl\u0131k Uyar\u0131lar\u0131n\u0131n Etkinli\u011finin Sosyal Pazarlama A\u00e7\u0131s\u0131ndan De\u011ferlendirilmesi"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nSigara Paketlerinde Bulunan Birle\u015fik Sa\u011fl\u0131k Uyar\u0131lar\u0131n\u0131n Etkinli\u011finin Sosyal Pazarlama A\u00e7\u0131s\u0131ndan De\u011ferlendirilmesi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nMurat Aktan<\/td>\n<\/tr>\n
Cilt:<\/td>\n8<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2017<\/td>\n<\/tr>\n
Sayfa:<\/td>\n555-573<\/td>\n<\/tr>\n
ISSN:<\/td>\n1309-2448<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2017.66<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Sigara i\u00e7mek bireylerin sa\u011fl\u0131\u011f\u0131n\u0131 olumsuz bir \u015fekilde etkiledi\u011fi gibi; t\u00fct\u00fcn \u00fcr\u00fcnlerinin neden oldu\u011fu sa\u011fl\u0131k problemleri ekonomi \u00fczerinde \u00f6nemli bir y\u00fck te\u015fkil etmektedir. Bu bak\u0131mdan, sigarayla olan m\u00fccadele devletleri ilgilendiren bir konudur. T\u00fcrkiye Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131, sigara paketleri \u00fczerinde 14 farkl\u0131 yaz\u0131l\u0131 ve g\u00f6rsel sa\u011fl\u0131k uyar\u0131s\u0131n\u0131n (birle\u015fik uyar\u0131) bulunmas\u0131n\u0131 2010 y\u0131l\u0131ndan beri zorunlu k\u0131lm\u0131\u015ft\u0131r. Buna kar\u015f\u0131n, birle\u015fik uyar\u0131lar\u0131n ne \u00f6l\u00e7\u00fcde etkili oldu\u011fu konusu tam olarak bilinmemektedir. Bu bak\u0131mdan, bu ara\u015ft\u0131rma y\u00fcr\u00fcrl\u00fckte olan 14 birle\u015fik uyar\u0131s\u0131n\u0131 etkinlik a\u00e7\u0131s\u0131ndan de\u011ferlendirmeyi ama\u00e7lamaktad\u0131r. \u00c7al\u0131\u015fmada kat\u0131l\u0131mc\u0131lardan a\u00e7\u0131k u\u00e7lu sorular ile etkili bulduklar\u0131 uyar\u0131lar\u0131 de\u011ferlendirmeleri istenmi\u015f; frekans analizi ile en etkili bulunan 3 g\u00f6rsel belirlenmi\u015ftir. Ayr\u0131ca ki-kare analiziyle en etkili bulunan 3 birle\u015fik sa\u011fl\u0131k uyar\u0131s\u0131 ile cinsiyet, ya\u015f ve sigara i\u00e7me d\u00fczeyleri aras\u0131ndaki ili\u015fki test edilmi\u015ftir. Sonu\u00e7lar, cinsiyet ve sigara i\u00e7me d\u00fczeyleriyle g\u00f6rsellerin etkili bulunmas\u0131n\u0131n birbirinden ba\u011f\u0131ms\u0131z olmad\u0131\u011f\u0131n\u0131 ortaya koymu\u015ftur. Buna g\u00f6re birle\u015fik sa\u011fl\u0131k uyar\u0131lar\u0131n\u0131 etkili bulan kad\u0131n kat\u0131l\u0131mc\u0131lar\u0131n say\u0131s\u0131, erkek kat\u0131l\u0131mc\u0131lara oranla daha fazlad\u0131r. Benzer \u015fekilde sigara i\u00e7me miktar\u0131 azald\u0131k\u00e7a, daha fazla oranda kat\u0131l\u0131mc\u0131, birle\u015fik sa\u011fl\u0131k uyar\u0131lar\u0131n\u0131 etkili buldu\u011funu ifade etmi\u015ftir. Ancak, bulgular ya\u015f grubuyla g\u00f6rsellerin etkili olarak alg\u0131lanma durumu aras\u0131nda bir ili\u015fkinin olmad\u0131\u011f\u0131n\u0131 ortaya koymu\u015ftur.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nSosyal Pazarlama, Ba\u011f\u0131ml\u0131l\u0131k, Sigara \u0130\u00e7mek, Birle\u015fik Sa\u011fl\u0131k Uyar\u0131s\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM37, M38<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Sigara Paketlerinde Bulunan Birle\u015fik Sa\u011fl\u0131k Uyar\u0131lar\u0131n\u0131n Etkinli\u011finin Sosyal Pazarlama A\u00e7\u0131s\u0131ndan De\u011ferlendirilmesi Yazar(lar): Murat Aktan Cilt: 8 Say\u0131: 3 Y\u0131l: 2017 Sayfa: 555-573 ISSN: 1309-2448 DOI Numaras\u0131: 10.20409\/berj.2017.66 \u00d6z Sigara i\u00e7mek bireylerin sa\u011fl\u0131\u011f\u0131n\u0131 olumsuz bir \u015fekilde etkiledi\u011fi gibi; t\u00fct\u00fcn \u00fcr\u00fcnlerinin neden oldu\u011fu sa\u011fl\u0131k problemleri ekonomi \u00fczerinde […]<\/p>\n

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