{"id":3467,"date":"2016-10-21T21:17:19","date_gmt":"2016-10-21T18:17:19","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=3467"},"modified":"2016-10-26T07:39:16","modified_gmt":"2016-10-26T04:39:16","slug":"the-effects-of-e-retail-service-quality-on-repurchase-intention","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-effects-of-e-retail-service-quality-on-repurchase-intention","title":{"rendered":"E-Perakende Hizmet Kalitesinin Tekrar Satin Alma Niyeti \u00dczerindeki Etkileri"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nE-Perakende Hizmet Kalitesinin Tekrar Satin Alma Niyeti \u00dczerindeki Etkileri<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nMelih Ba\u015fkol<\/td>\n<\/tr>\n
Cilt:<\/td>\n7<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n4<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2016<\/td>\n<\/tr>\n
Sayfa:<\/td>\n107-121<\/td>\n<\/tr>\n
ISSN:<\/td>\n1309-2448<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2016422342<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Bu \u00e7al\u0131\u015fman\u0131n amac\u0131; e-perakende hizmet kalitesi boyutlar\u0131n\u0131n ve e-perakende hizmet kalitesinin m\u00fc\u015fterinin tekrar sat\u0131n alma niyeti \u00fczerindeki etkisini incelemektedir. Literat\u00fcre dayanan uygun \u00f6l\u00e7ekler kullan\u0131larak olu\u015fturulan Bart\u0131n \u00dcniversitesi \u0130.\u0130.B.F.\u2019N\u0130N 358 \u00f6\u011frenciye anket uygulanm\u0131\u015f ve sonu\u00e7lar Yap\u0131sal E\u015fitlik Modellemesi ile test edilmi\u015ftir. Analiz sonu\u00e7lar\u0131m\u0131z, e-perakende hizmet kalitesinin kullan\u0131m kolayl\u0131\u011f\u0131, g\u00fcvenilirlik, m\u00fc\u015fteri hizmeti, sipari\u015f ko\u015fullar\u0131, sipari\u015f do\u011frulu\u011fu, sipari\u015fin zaman\u0131nda teslimi olmak \u00fczere alt\u0131 boyuttan olu\u015ftu\u011funu g\u00f6stermi\u015ftir. Sonu\u00e7lar ayn\u0131 zamanda; kullan\u0131m kolayl\u0131\u011f\u0131, m\u00fc\u015fteri hizmeti ve sipari\u015f ko\u015fullar\u0131n\u0131n e-hizmet kalitesi \u00fczerinde g\u00fc\u00e7l\u00fc bir etkiye sahip oldu\u011funu g\u00f6stermi\u015ftir. \u00c7al\u0131\u015fman\u0131n ikinci k\u0131sm\u0131 e-perakende hizmet kalitesinin tekrar sat\u0131n alma niyeti \u00fczerinde olumlu ve g\u00fc\u00e7l\u00fc bir etkiye sahip oldu\u011funu do\u011frulam\u0131\u015ft\u0131r.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nE-Hizmet Kalitesi, Hizmet Kalitesi, Tekrar Sat\u0131n Alma, E-Perakende, Perakendecilik<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 3335)<\/a> <\/td>\r\n <\/tr>\r\n<\/table>Tam Metin\r\n<\/b> ( \u2193<\/span> 3335)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: E-Perakende Hizmet Kalitesinin Tekrar Satin Alma Niyeti \u00dczerindeki Etkileri Yazar(lar): Melih Ba\u015fkol Cilt: 7 Say\u0131: 4 Y\u0131l: 2016 Sayfa: 107-121 ISSN: 1309-2448 DOI Numaras\u0131: 10.20409\/berj.2016422342 \u00d6z Bu \u00e7al\u0131\u015fman\u0131n amac\u0131; e-perakende hizmet kalitesi boyutlar\u0131n\u0131n ve e-perakende hizmet kalitesinin m\u00fc\u015fterinin tekrar sat\u0131n alma niyeti \u00fczerindeki etkisini incelemektedir. […]<\/p>\n

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