{"id":3400,"date":"2016-09-14T20:44:06","date_gmt":"2016-09-14T17:44:06","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=3400"},"modified":"2016-09-16T02:18:40","modified_gmt":"2016-09-15T23:18:40","slug":"the-impact-of-brand-value-on-stock-returns-a-empirical-reseach-on-the-bist","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-impact-of-brand-value-on-stock-returns-a-empirical-reseach-on-the-bist","title":{"rendered":"Marka De\u011ferinin Hisse Senedi Getirisi \u00dczerine Etkisi: B\u0130ST\u2019de Bir Ara\u015ft\u0131rma"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nMarka De\u011ferinin Hisse Senedi Getirisi \u00dczerine Etkisi: B\u0130ST\u2019de Bir Ara\u015ft\u0131rma<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nAli Bayrakdaro\u011flu, \u00c7a\u011fatay Mirgen<\/td>\n<\/tr>\n
Cilt:<\/td>\n7<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n3<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2016<\/td>\n<\/tr>\n
Sayfa:<\/td>\n111-123<\/td>\n<\/tr>\n
ISSN:<\/td>\n1309-2448<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2016321811<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
G\u00fcn\u00fcm\u00fczde marka ve markala\u015fma kavramlar\u0131 giderek \u00f6nem kazanm\u0131\u015f, \u00fcr\u00fcn ve hizmetlerin birer olmazsa olmaz\u0131 halini alm\u0131\u015ft\u0131r. Bu durum marka de\u011ferinin hesaplanmas\u0131 gereklili\u011fini do\u011furmu\u015ftur. Modern i\u015fletmecilikte marka de\u011ferinin finansal bir performans \u00f6l\u00e7\u00fct\u00fc olarak kullan\u0131lmaya ba\u015flanmas\u0131 hisse senedi getirilerini etkileyip etkilemedi\u011fi sorusunu g\u00fcndeme getirmektedir. Bu \u00e7al\u0131\u015fma, firmalar\u0131n sahip olduklar\u0131 marka de\u011ferlerinin hisse senedi getirilerinin \u00fczerinde bir etkiye sahip olup olmad\u0131\u011f\u0131n\u0131 ortaya koymay\u0131 ama\u00e7lamaktad\u0131r. Bunun i\u00e7in Brand Finance ve B\u0130ST’ten se\u00e7ilen firmalar\u0131n marka de\u011feri ve hisse senedi getirileri dikkate al\u0131narak panel regresyon analizi uygulanm\u0131\u015ft\u0131r. Sonu\u00e7 olarak, marka de\u011feri ile hisse senedi getirileri aras\u0131nda anlaml\u0131 ve pozitif bir ili\u015fki oldu\u011fu tespit edilmi\u015ftir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nDe\u011fer, Marka De\u011feri, Marka De\u011ferleme Y\u00f6ntemleri, B\u0130ST, Panel Veri Regresyon<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\n\n\n\n
JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nC33, G12, G32, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Marka De\u011ferinin Hisse Senedi Getirisi \u00dczerine Etkisi: B\u0130ST\u2019de Bir Ara\u015ft\u0131rma Yazar(lar): Ali Bayrakdaro\u011flu, \u00c7a\u011fatay Mirgen Cilt: 7 Say\u0131: 3 Y\u0131l: 2016 Sayfa: 111-123 ISSN: 1309-2448 DOI Numaras\u0131: 10.20409\/berj.2016321811 \u00d6z G\u00fcn\u00fcm\u00fczde marka ve markala\u015fma kavramlar\u0131 giderek \u00f6nem kazanm\u0131\u015f, \u00fcr\u00fcn ve hizmetlerin birer olmazsa olmaz\u0131 halini alm\u0131\u015ft\u0131r. […]<\/p>\n

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